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Fifth Third Processing Solutions Recognized for Excellence in Quality by MasterCard Worldwide

    CINCINNATI, Sept. 10 /PRNewswire-FirstCall/ -- Fifth Third Processing
Solutions has been awarded the MasterCard Worldwide Global Quality Gold
Award for its excellence in operational achievements. The annual awards
program acknowledges performance in key areas that affect cardholder
experiences.

    Fifth Third was one of 18 customers from the Americas, Europe and
Asia-Pacific to be recognized as a Worldwide Gold Award winner.

    Accepting the award on behalf of Fifth Third, Charles Drucker,
president of Fifth Third Processing Solutions said, "We are delighted to be
recognized by MasterCard for our operational achievements in quality. This
award speaks to the talent and commitment of our team in working with our
clients to ensure a smooth and pleasant payment experience for their valued
customers."

    MasterCard Worldwide established the Global Quality Awards program in
2006 to acknowledge customers who have achieved exceptional operational
performance in MasterCard Quality Standards, which include: cardholder
satisfaction at the point of sale through authorization of transactions,
call referral rates and chargeback performance.

    "Fifth Third Processing Solutions should be proud of its tremendous
operational performance and the positive experiences it has helped drive
for millions of cardholders who use MasterCard as their preferred way to
pay," said Bill Mathis, Group Executive, U.S. Relationship Management,
MasterCard Worldwide. "As a recipient of this award Fifth Third Processing
Solutions clearly stands out among the strongest processors and acquirers
in the business."

    The awards are designed to recognize excellent customers for their
operational achievements and provide useful feedback for improving their
operational performance while creating a sense of urgency and understanding
about the need to focus on quality and performance excellence.

    Award winners are determined in the first quarter of each year based on
prior year data. Winners must have annual authorization transaction counts
of greater than one million and be compliant with all MasterCard Rules.

    About MasterCard Worldwide

    MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes over 18 billion
transactions each year, and provides industry-leading analysis and
consulting services to financial institution customers and merchants.
Through its family of brands, including MasterCard(R), Maestro(R) and
Cirrus(R), MasterCard serves consumers and businesses in more than 210
countries and territories. For more information go to
http://www.mastercard.com .

    About Fifth Third Processing Solutions

    Fifth Third Processing Solutions processes over 26.7 billion ATM and
POS transactions per year for more than 2,880 financial institutions and
over 158,356 retail locations worldwide, including the Armed Forces
Financial Network (AFFN), First Niagara Financial Group, Sovereign Bank,
The Kroger Co., AutoZone, Abercrombie & Fitch and The Finish Line.
Annually, Fifth Third processes $179.1 billion in credit card sales.
According to The Nilson Report (March 2008), Fifth Third Bank is the fourth
largest bankcard acquirer.

    About Fifth Third Bancorp

    Fifth Third Bancorp (Nasdaq: FITB) is a diversified financial services
company headquartered in Cincinnati, Ohio. The Company has $115 billion in
assets, operates 18 affiliates with 1,308 full-service Banking Centers,
including 97 Bank Mart(R) locations open seven days a week inside select
grocery stores and 2,329 ATMs in Ohio, Kentucky, Indiana, Michigan,
Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri,
Georgia and North Carolina. Fifth Third operates five main businesses:
Commercial Banking, Branch Banking, Consumer Lending, Investment Advisors
and Fifth Third Processing Solutions. Fifth Third is among the largest
money managers in the Midwest and, as of June 30, 2008, has $207 billion in
assets under care, of which it managed $31 billion for individuals,
corporations and not-for-profit organizations. Investor information and
press releases can be viewed at http://www.53.com . Fifth Third's common
stock is traded on the NASDAQ(R) National Global Select Market under the
symbol "FITB."



SOURCE Fifth Third Bancorp




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Related links:
  • http://www.53.com
  • http://www.mastercard.com
    CONTACT:
    Stephanie Honan of Fifth Third Bancorp,
    +1-513-534-6957