Online Retailer Enhances Jewelry Site to Improve Customer Experience,
Further Build Diamond.com Business
SUNRISE, Fla., Sept. 12 /PRNewswire-FirstCall/ -- Odimo Incorporated
(Nasdaq: ODMO), an online retailer that offers high-quality diamonds, fine
jewelry, brand-name watches and luxury goods through three websites
(Diamond.com, Ashford.com, and WorldofWatches.com), today launched the
redesign of Diamond.com, Odimo's premier online property specializing in
certified diamonds, fine jewelry and brand-name watches at discounted prices.
The newly launched website, http://www.diamond.com , improves the customer
experience through the implementation of enhanced technologies enabling faster
searches, more precise search results, dynamic pan and zoom on product detail
pages, and enhanced checkout for domestic and international customers. The
improved design makes Diamond.com easier to navigate for consumers -- and the
enhanced technology will enable Odimo to build better relationships with
customers through increased personalization and 1-to-1 marketing campaigns.
"This is a newer, fresher Diamond.com," said Alan Lipton, Odimo's
President and Chief Executive Officer. "But this is more than just a face
lift. We are very focused on building our Diamond.com business -- and our goal
is to improve conversions and average order value over time. So we have
invested in technology enhancements and creative improvements to help take
Diamond.com shoppers all the way from search to sale."
Key technological enhancements to Diamond.com include:
* Improved search capability - patented technology gives customers
precise, relevant results in speedier searches
* Enhanced graphics - consumers can pan and zoom for a close-up look at
products before they buy
* Enhanced, secure checkout - Diamond.com will store information consumers
enter at the time of their first purchase in a secure environment, to make
repeat purchases easier
* Flash technology - want to refine your diamond search results by one of
the four Cs? Consumers will soon be able to quickly scan our entire inventory
to refine a search by cut, carat, clarity, color AND price at Diamond.com
Odimo selected industry-leading technology solutions such as Celebros for
search and browse, Scene 7 for imaging and Comerxia for international shipping
for the Diamond.com redesign.
About Odimo
Odimo is an online retailer of current season, high-quality diamonds, fine
jewelry, brand name watches and luxury goods. The Company operates three
websites, http://www.diamond.com , http://www.ashford.com and
http://www.worldofwatches.com and seeks to create long-term relationships with
its customers by offering a broad selection of appealing merchandise. The
Company's websites collectively showcase over 2,000 watch styles; a large
assortment of luxury goods, such as designer handbags and fashion accessories,
fragrances and sunglasses; more than 25,000 independently certified diamonds;
and a wide range of precious and semi-precious jewelry. The Company sells
brand name goods at discounts to suggested retail prices, and diamonds and
fine jewelry at competitive prices. The Company features many of the branded
items available in leading department and specialty stores, as well as
diamonds certified by the Gemological Institute of America (GIA). Odimo is
headquartered in Sunrise, Florida.
This announcement may contain forward-looking statements, which are made
pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995, which can be identified by the use of forward-looking
terminology such as "may," "will," "believe," "belief," or other comparable
terminology. Forward-looking statements are based on the then-current
expectations, beliefs, assumptions, estimates and forecasts about the business
of Odimo and the industries and markets in which Odimo operates. These
statements are not guarantees of future performance and involve risks,
uncertainties and assumptions, which are difficult to predict. Therefore,
actual outcomes and results may differ materially from what is expressed or
implied by these forward-looking statements. Factors which may affect Odimo's
business, financial condition and operating results include the effects of
changes in the economy, consumer spending, the financial markets, changes
affecting the Internet and e-commerce, the ability of Odimo to develop and
maintain relationships with suppliers, the ability of Odimo to timely and
successfully develop, maintain and protect its technology, confidential
information and product offerings and execute operationally and the ability of
Odimo to attract and retain qualified personnel. More information about
potential factors that could affect Odimo can be found in its reports and
statements filed by Odimo with the SEC. Odimo expressly disclaims any intent
or obligation to update these forward-looking statements, except as otherwise
specifically stated by Odimo.
SOURCE Odimo Incorporated
 back to top
Related links:
http://www.odimo.com
http://www.diamond.com http://www.ashford.com
http://www.worldofwatches.com
CONTACT:
Amerisa Kornblum, Chief Financial Officer,
Odimo, +1-954-835-2233, ext. 1207; or investors, Allison Malkinor
or David Griffith, or media, Megan McDonnell or John Flanagan,
all of Integrated Corporate Relations, +1-203-682-8200, for Odimo
|
