* Approximately 570,000 Copies of the Area's Leading Yellow Pages Scheduled
to be Distributed to Louisville Area Businesses and Residents
* The BellSouth and Ali Center press conference to unveil the cover will be
held at 10 a.m. Tuesday, Sept. 12 in the Main Lobby of the Ali Center, 144
N. Sixth Street (between Main St. and River Rd.)
LOUISVILLE, Ky., Sept. 12 /PRNewswire/ -- Muhammad Ali, as captured by
world-renowned artist LeRoy Neiman will grace the cover of the Louisville
edition of The Real Yellow Pages for 2006-07. The artwork on the cover is
part of the inaugural year poster for the new Muhammad Ali Center -- an
international education and cultural center founded by Muhammad Ali located
in the heart of downtown Louisville. In addition, BellSouth is a new
sponsor of the Ali Center's Dedication exhibit.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060912/CLTU093)
"Having such an historic picture of one of the greatest athletes in
American history on our cover of our Louisville directory is a true honor
for the entire BellSouth family. Mr. Neiman's work captures the best of
Muhammad Ali, and brings one of the world's most famous individuals to all
of the homes and businesses throughout the Louisville area. We are certain
the cover and information located inside our directory will help bring even
more attention to the city's new downtown attraction, the Muhammad Ali
Center," said Ellen Jones, Regional Director for BellSouth in the
Louisville metro area.
Directory distribution begins September 12 and will continue for
approximately four weeks, with new residents and businesses receiving
directories throughout 2006 and 2007.
"Muhammad Ali is not just an athlete that I respect, but someone I am
proud to call a friend. The Ali Center is such an important institution to
everyone and I am happy to lend my work to the BellSouth directory to bring
more attention to the wonderful work housed in the Ali Center," said LeRoy
Neiman.
"Muhammad Ali's image has been featured on the cover of countless
magazines over many decades, but never The Real Yellow Pages," said Mike
Fox, president and CEO of the Muhammad Ali Center. "We are thankful to
LeRoy Neiman for his artistic genius and his continued friendship to the
Ali Center. We are especially grateful for our association with BellSouth
-- a proud sponsor of our 'Building Strength and Endurance' exhibit within
our Dedication pavilion -- a company whose own strength and endurance has
proven itself over and over through the years, not unlike the Center's
founder, Muhammad Ali."
The front section of The Real Yellow Pages includes the award-winning
Community Information Pages with special sections devoted to information on
schools, government offices, area museums and attractions, sporting events,
weather and emergency planning, as well as other important local
information.
In addition to the standard size and companion directories, The Real
Yellow and The Real White Pages Louisville edition is available on CD-ROM
and on the Internet at http://www.yellowpages.com.
"Just as consumers' preference for how they locate local business
information has changed, so has BellSouth's tools for finding information.
From our print directory, to cd-rom to the Internet, consumers have a
choice of how they 'let their fingers do the walking' when searching The
Real Yellow Pages," said Jones.
Area residents and businesses are reminded to recycle their old
telephone directories as new books arrive. Louisville metro residents can
place their old phone books in their orange curbside recycling bins, and
area businesses with larger quantities can bring them to local recycling
centers. For more information, Jefferson County residents and businesses
can call MetroCall service at 574-5000. Oldham County residents and
businesses can take old directories to the Oldham County Recycle Center,
3943 Jones Drive in LaGrange. The center's hours of operation are 8 am to
4:30 pm Monday through Friday. After hours and on weekends, outside bins
also are available for drop-offs.
The YELLOWPAGES.COM Network is a leading Internet Yellow Pages,
projecting more than one billion searches to the network in 2006. The
YELLOWPAGES.COM network, including Yahoo! Yellow Pages, AOL Yellow Pages
and Switchboard.com, is another way BellSouth connects savvy business
people to consumers looking to make a purchase.
About BellSouth Advertising and Publishing
BellSouth Advertising & Publishing Corporation (BAPCO) is the leading
provider of Yellow Pages in the Southeast. BAPCO publishes 68 million
copies of the print Yellow Pages in more than 500 editions in the
nine-state BellSouth region. Users referred to The Real Yellow Pages(R)
from BellSouth approximately 1.6 billion times in 2005 and approximately
one billion annual searches on the YELLOWPAGES.COM Network
(http://www.yellowpages.com) are expected in 2006. The Real Yellow Pages is
a powerful information resource, linking buyers and sellers, with
approximately 85 percent of consumers who reference the directories' most
frequently used headings making a purchase based on their findings.
About the Muhammad Ali Center
The Muhammad Ali Center is both a destination site and an international
education and cultural center guided by the ideals of its founder Muhammad
Ali. Much more than a place that tells the story of one man's journey, the
Ali Center features 2-1/2 levels of exhibits, public programming, two
changing exhibit galleries, meeting and event space, and retail store.
Reaching beyond the traditional visitor experience, the Ali Center is a
place that inspires exploration of the greatness within ourselves.
SOURCE BellSouth Corporation
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Related links: http://www.bellsouth.com http://www.yellowpages.com
Photo Notes: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060912/CLTU093 AP Archive: http://photoarchive.ap.org AP PhotoExpress Network: PRN15 PRN Photo Desk, photodesk@prnewswire.com
http://www.prnewswire.com/comp/095650.html /
CONTACT: Ed Patterson of BellSouth Corporation, +1-404-213-3106, or Ed.Patterson@BellSouth.com
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