Offers Earnings Projections (Operator Revenue) as High as 40% Increase
              In Corresponding Quarter for Previous Fiscal Year

    LAS VEGAS, Sept. 13 /PRNewswire/ -- Internet-era technology guru Gary
Green today announced the creation of a patent-pending marketing-driven casino
operating system designed to change the way gaming operators do business in
Nevada and nationwide.
    With a suite of methods to develop new customers, increase brand loyalty
from existing gamblers, and increase betting handles from all customers, Green
has filed for a U.S. Patent for his formulaic customer relationship management
system for the casino gaming industry.
    The announcement, timed with the opening of the Global Gaming Expo in Las
Vegas (the casino industry trade show), focuses on a three-part acquisition
plan to introduce the system: (1) Green's planned search to purchase a
mid-market operating casino in Nevada; (2) a proposed software joint-venture
to streamline disparate slot and pit customer tracking systems; and (3) a
management consultancy to introduce these new methodologies in the day-to-day
operations of other casinos.
    Gary Green is widely recognized as one of the world's leading strategic
marketers and authorities on creating new markets.  A technology finalist for
Best of COMDEX, a two-time Pulitzer nominee, and a veteran of the Internet
IPO-era; he created the software, the business rules, and the system that last
year processed about $3.2-billion in transactions.
    Green's new casino management system is the culmination of his broad
cross-industry background that includes 25 years on the periphery of the
gaming industry (including consulting for the past 3 years with a number of
Las Vegas operators) as well as executive positions in the cataloging (direct
marketing) industry, and in technology.
    Focused on property EBITDA*, a formulaic growth strategy, and a 20-point
management plan for forecasting and decision support, Green has published an
outline of his system in a 96-page perfect-bound booklet that includes case
studies from inside top publicly-traded gaming corporations as well as from
the tenets of the direct-marketing industry.
    "A tremendous opportunity is available at this moment in the evolution of
the casino gaming industry," Green explained.
    "Most casinos today are overlooking a major source of tangible and measure
quarterly revenues as well as an ability to increase betting handles.  Even
those operations that are winning industry awards for their data-mining and
CRM technologies are decades behind the mainstream marketing world," he added.
    "I simply tied together the lose ends of advancements that were begun by
other gaming operators who were less-equipped to understand the new
technologies and the customer targeting formulas.  Even rudimentary versions
of what I have created are increasing EBITDA by up to 40% in casinos that have
converted," he concluded.
    Green's outline booklet, "A Marketing-Driven Casino Operational Business
Plan" is available by contacting him directly either in his Las Vegas office
at 702-990-3920 or through email at gary@garygreen.com.
    Gary Green maintains offices both in Nevada and at his home in South
Florida where he still has catalog industry interests.

    *Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA).
Please note that in all instances in this press release, EBITDA refers to
EBITDA from continuing operations before unusual items.

    For further information please contact Gary Green, +1-702-990-3290, or
Fax, +1-561-498-4798, gary@garygreen.com.

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