Hundreds of Volvo Retailers Will Conduct Local Fund Raisers Columbus Day
Weekend During Volvo 'Drive for life Days'; 'Alex's Lemonade Stands' for
National Pediatric Cancer Charity Also Will Be Held
IRVINE, Calif., Sept. 13 /PRNewswire/ -- In what is expected to become the
nation's largest one-time fundraiser for local charities, hundreds of Volvo
car retailers on Columbus Day weekend (Oct. 9 - 11) will conduct a fund drive
for a select local charity.
The retailers are participating in Volvo Drive for life Days, a
weekend-long effort by close to 300 Volvo retailers in cities nationwide to
raise hundreds of thousands of dollars for their local charities.
The retailers are calling on people to visit their facilities that weekend
to test drive any 2005 model Volvo car. For every test drive taken, the Volvo
retailers will donate $10 to a local hero or charity.
According to Vic Doolan, Volvo Cars of North America's chief executive
officer, the company created the initiative as a way to localize the benefits
of its Volvo for life Awards program, an annual national search for and
celebration of local heroes, which provides more than $1 million in
contributions to honor everyday heroes.
"Volvo Drive for life Days marries the Volvo for life Awards' commitment
to promoting the values of conscience, care and character in communities
across America with our business of creating some of the safest, best quality
and most environmentally friendly vehicles on earth," Doolan said. "And, it
does this within the walls of Volvo Retail Facilities across the nation."
Alex's Lemonade Stands Also On-site to Raise Funds to Fight Pediatric
Cancer
In addition to its local fundraising activities, Volvo retailers also that
weekend will hold "Alex's Lemonade Stands" in honor of Alexandra Scott, a
young cancer patient from Philadelphia who gained national attention for her
efforts to raise money for pediatric cancer by holding annual lemonade stands.
Sadly, Scott passed away Aug. 1 at age eight, three-fourths of her way toward
her goal of raising $1 million to fight pediatric cancer.
Volvo retailers nationwide will conduct lemonade stands at their
facilities to achieve Volvo's pledge to help the Scott family reach Alex's
$1 million goal. In 2003, Scott was named one of the nation's top 10 heroes in
the Volvo for life Awards.
"Alex was a true hero: Life dealt her the most bitter of lemons, yet she
made out of her life the sweetest lemonade," Doolan said. "She humbled us with
her ability to live life to the fullest and to help others. Her work also
inspired us to create this program -- with thousands of Volvo employees
dedicating a weekend to raise monies for local charities. Whether it's for
Alex or for a local charity, we're conducting hundreds of local fundraisers to
help awaken the spirit of community involvement, just as Alex did."
For more information on Volvo Drive for life Days and the Volvo for life
Awards, visit http://www.volvoforlifeawards.com .
SOURCE Volvo Cars of North America
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Related links:
http://www.volvoforlifeawards.com
CONTACT:
Eric Davis of Haberman & Associates,
+1-612-338-3900, eric@modernstorytellers.com , or Soren Johansson
of Volvo Cars of North America, +1-949-341-6719,
sjohan44@volvocars.com
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