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Altria Group Awards More Than $3 Million to Visual Arts and Cultural Organizations Across the Country

            2004 Arts Grants Underscore Commitment to Innovation,
             Diversity, Community and Focus on Contemporary Work

    NEW YORK, Sept. 13 /PRNewswire/ -- Altria Group, Inc., the parent company
of Kraft Foods, Philip Morris International and Philip Morris USA, has
announced more than $3 million in grants to visual arts and cultural
organizations in the United States this year, ranging from large, well-
established institutions to smaller emerging organizations and alternative
spaces.
    As part of Altria Group's commitment to the arts, the company awarded 20
grants to visual arts institutions totaling $1 million from a competitive pool
of nearly 200 proposals. Altria Group also awarded over $1 million to sponsor
such exhibitions as the 2004 Whitney Biennial; Return of the Buddha: The
Qingzhou Discoveries at the Freer Sackler Gallery in Washington, D.C.; Dan
Flavin: A Retrospective, at the National Gallery of Art; and Tropicalia: A
Parallel Modernity in Brazil, at the Bronx Museum of the Arts.  In addition,
Altria awarded grants totaling nearly $1 million in unrestricted, general
operating support to 61 arts and cultural organizations.
    This funding supports the company's commitment to promoting diversity,
innovation and experimentation in the arts; fostering community development;
and advancing scholarship and new areas of exploration in contemporary art.
    "For nearly 50 years, the Altria family of companies has been committed to
improving the quality of life in communities around the world through
investment in the arts," said Jennifer Goodale, Vice President, Contributions
at Altria Corporate Services, Inc. "We support the arts because we believe
that the arts enrich the mind and spirit; foster innovation, creativity and
excellence; and challenge us to explore new ideas and perspectives--critical
concepts in today's business environment."
    In recent years, Altria modified its arts program to enable the company to
better respond to needs in the field and to support institutions that
implement groundbreaking programs.  Altria Group now provides two-year
operating grants to organizations in the performing arts and visual arts in
alternating years through a Request for Proposals application process that is
available online.
    In addition, to gain input from respected voices in the museum community,
Altria Group now convenes a panel of curators with growing reputations in the
field to advise the company on the grants that are submitted through the
competitive proposal process. This year's panel included:


    *  Nicholas Baume, Chief Curator of the Institute of Contemporary Art,
        Boston
    *  Laurie Ann Farrell, Curator at the Museum of African Art in New York
    *  Dominic Molon, Associate Curator at the Museum of Contemporary Art,
        Chicago
    *  Lydia Yee, Curator at the Bronx Museum of the Arts

    "Altria's modified grant process underscores the company's commitment to
supporting new developments in the arts and addressing critical issues," said
Nicholas Baume, Chief Curator of the Institute of Contemporary Art, Boston.
"As both a past grantee and member of this year's review panel, I have seen
firsthand Altria's depth of knowledge of the arts and strong interest in
making an impact with its support."

    Focus on Innovation, Creativity, Diversity and Contemporary Art
    Since its early support of the pioneering exhibition Pop and Op: An
Exhibition of 65 Graphic Works in 1965, Altria Group has been recognized for
its commitment to innovative and experimental contemporary artists and art
movements, and to diversity in the field.  Since 1958, Altria Group has
awarded more than $210 million to arts organizations across the United States
and around the world.
    Current Altria Group projects in the visual arts include major exhibitions
of contemporary artists with acclaimed bodies of works that have not been
recently shown or received major retrospectives.  They include:

    *  Lee Bontecou: A Retrospective (Museum of Modern Art, New York City,
       July 30 -September 27, 2004), the first in-depth retrospective of this
       influential American artist, who was one of the few female artists of
       the 1960s to gain international acclaim.  In addition to seminal works
       from the 1960s and 1970s, the exhibition features later work on view
       for the first time. The exhibition is co-organized by the UCLA Hammer
       Museum and the Museum of Contemporary Art, Chicago. As national tour
       sponsor, Altria Group also supported the Los Angeles and Chicago
       presentations.

    *  Robert Smithson (Museum of Contemporary Art, Los Angeles, September 12
       - December 13, 2004), the first comprehensive American retrospective of
       Robert Smithson's (1938-73) complex and highly influential career. Best
       known as the creator of Spiral Jetty (1970), a 1,500-foot-long and 15-
       foot-wide rock coil that stretches into Utah's Great Salt Lake,
       American artist Smithson has long been acknowledged as one of the
       pioneers of earth art. The exhibition is organized by the Museum of
       Contemporary Art, Los Angeles and will tour to the Dallas Museum of
       Art, January 14 - April 3, 2005, as well as to the Whitney Museum of
       American Art, Summer 2005.

    *  Dan Flavin: A Retrospective (National Gallery of Art, Washington, D.C.,
       October 3, 2004 - January 9, 2005), the first comprehensive
       retrospective of one of the most innovative artists of the late 20th
       century who is known for his work in fluorescent light. Altria Group is
       supporting the national tour of the exhibition, which is organized by
       Dia Art Foundation in association with the National Gallery of Art and
       includes the Modern Art Museum of Fort Worth, February 25 - June 25,
       2005; Museum of Contemporary Art, Chicago, July 1 - October 30, 2005;
       Dia Art Foundation, and international touring sites.

    "Altria is a recognized leader in supporting projects that build awareness
of innovative artists among a wide spectrum of audiences, so it was natural
for us to approach the company when we began planning the first major
retrospective of the work of Dan Flavin," said Michael Govan, Director of Dia
Art Foundation.  "Altria has had a wonderful partnership with Dia since 1989.
In 2002, they supported our exhibition Robert Whitman: Playback."
    Altria Group also supports exhibitions that advance new artistic
developments and scholarship in the field. Recent grants include:

    *  Visual Music: 1905-2005 (Museum of Contemporary Art, Los Angeles,
       February 13 - May 22, 2005), will focus on the influence of music on
       the development of abstract and mixed-media visual art forms from the
       early 20th century to the present. The exhibition is co-organized by
       the Museum of Contemporary Art, Los Angeles and the Hirshhorn Museum
       and Sculpture Garden in Washington, D.C., where it will be on view June
       23 - September 11, 2005.

    *  Groundworks: Environmental Collaboration in Contemporary Art (Regina
       Gouger Miller Gallery at Carnegie Mellon University, Pittsburgh,
       January 14 - March 13, 2005), will explore the role of the contemporary
       artist in addressing critical questions about nature, culture, and
       planning in a postindustrial era.  The exhibition features
       installations and documentation of earthworks and ecological projects,
       as well as site-specific works utilizing the three rivers and 53
       streams of Allegheny County, Pennsylvania, to help develop a model for
       artists and communities to address the cultural understanding of living
       rivers and water quality.

    *  Five Architects: Barney, Gang, Hadid, Sejima, Snow (Chicago
       Architecture Foundation, June 2005), is one of the first exhibitions to
       raise public recognition for the work of women architects, who continue
       to face considerable challenges in the field.  It features recent and
       current Midwestern projects by Carol Ross Barney, Jeanne Gang, Zaha
       Hadid, Kazuyo Sejima, and Julie Snow.

    Altria Group's support of the arts also reflects its longstanding
commitment to supporting diversity in the field, evidenced by its funding of
the first surveys of African-American, Latino, and Native American art. Recent
grants include:

    *  Huang Yong Ping: A Retrospective (Walker Art Center, Minneapolis,
       October 2005), the first historical, in-depth survey of a
       quintessential artist of the 21st century - a Chinese artist working
       and living in Paris, whose work negotiates East and West, as well as
       traditional and avant-garde practice.

    *  Family Legacies:  The Art of Betye, Lezley, and Alison Saar (Ackland
       Art Museum at the University of North Carolina at Chapel Hill, December
       18, 2005 through March 26, 2006), the first exhibition to study and
       present together the work of three nationally recognized artists within
       the context of the family's distinct contributions to art history.
       "Family Legacies" will explore the transmission of traditions,
       materials, and subject matter within an exceptional family (mother and
       two daughters) of artists of mixed race.

    *  El Museo's 4th Biennial:  The (S) Files:  The Selected Files (El Museo
       del Barrio, May - September, 2005), presents an overview of new
       innovative art produced by "emerging" Latino and Latin American artists
       currently living and working in New York City.  Altria Group has
       supported this biennial since its inception in 1999.

    "Altria has been a longtime supporter of El Museo del Barrio.  In addition
to its early support of our biennial exhibition, the company has demonstrated
its commitment to building a wider appreciation of Latino and Latin American
art and culture though its funding over the past two decades of such
exhibitions as MoMA at El Museo: Latin American and Caribbean Art from the
Museum of Modern Art; Here and There/Aqui y Alla: Six Artists from San Juan;
and Art of the Other Mexico:  Sources and Meanings," said Julian Zugazagoitia,
director of El Museo del Barrio.

    Commitment to Community
    In 2004, Altria awarded nearly $1 million in two-year, unrestricted grants
for general operating support to 61 museums and cultural centers, primarily in
the New York metropolitan area, where Altria Group is headquartered, and in
Washington, D.C.  Grants were awarded to a range of institutions from those of
international scope and scale, such as the Metropolitan Museum of Art and the
Museum of Modern Art, to smaller, community-based institutions such as Art in
General and Exit Art.
    "In these challenging economic times, general operating support is
critical for the survival of many cultural organizations," said Jeanette
Ingberman, Founder and Director, Exit Art.   "Altria has demonstrated an
unprecedented, unparalleled and long-standing commitment to supporting
institutions that bolster the arts in our communities and enable us to keep
our doors open to the public."
    As part of its commitment to the New York community and to build audiences
for the arts, Altria Group funds the Whitney Museum of American Art, located
at Altria Group's midtown Manhattan office, which celebrated its 20th
anniversary last year.  The company is also supporting a project of the
National Center for Disability Services that is working with the Queens Museum
of Art, South Street Seaport and the Nassau County Museum of Art to help
people with disabilities access the arts.
    In addition, Altria Group is the lead sponsor of the Romare Bearden
Homecoming Celebration, a seven-month, citywide arts festival launching this
September that celebrates the life and art of African-American artist Romare
Bearden.  The Celebration involves a range of New York cultural organizations,
including the Apollo Theater, Brooklyn Academy of Music, Bronx Museum of the
Arts, Jamaica Center for Arts & Learning, Jazz at Lincoln Center, The
Metropolitan Museum of Art, Snug Harbor Cultural Center, The Studio Museum in
Harlem, and the Whitney Museum of American Art.

    About the Altria Family of Companies
    Altria Group is the parent company of Kraft Foods, Philip Morris
International and Philip Morris USA. For more than 50 years, Altria Group has
supported programs and charitable organizations through its corporate
contributions efforts.  In the last 10 years alone, the Altria family of
companies has provided more than $1 billion in charitable assistance to
communities around the world, including more than $130 million to arts
organizations across the United States. Annually, across the enterprise the
company provides some $12 million to the arts by supporting the visual and
performing arts, arts and education and arts advocacy programs.  In addition
to the arts, the Altria family of companies also supports organizations and
programs that fight hunger, help victims of domestic violence and disasters,
and improve the environment for future generations.
    For more information about the Altria family of companies' program and
philanthropy, visit http://www.altria.com/media.
    A list of arts and cultural organizations that received 2004 grants is
attached.


    2004 Arts Grants

    Organization          Exhibition                    City, State    Amount

    Ackland Art Museum    Family Legacies: The Art of   Chapel Hill,   $70,000
     at University of     Betye, Lezley, and Alison     NC
     North Carolina at    Saar
     Chapel Hill

    American Folk Art     Examining Martin Ramirez: A   New York, NY   $75,000
     Museum               Self-Taught Mexican
                          Artist (working title)

    Art in General        In this Place                 New York, NY   $20,000

    Blaffer Gallery, the  Jessica Stockholder: Kissing  Houston, TX    $75,000
     Art Museum of the    the Wall, Works 1988 - 2004
     University of Houston

    Bronx Museum of the   Tropicalia:  A Parallel       Bronx, NY     $150,000
     Arts                 Modernity in Brazil

    Bruce Museum of Arts  American Impressionism:       Greenwich, CT  $50,000
     and Science          The Beauty of Work

    Chicago Architecture  Five Architects: Barney,      Chicago, IL    $30,000
     Foundation           Gang, Hadid, Sejima, Snow

    China Institute in    Transformations: Chinese      New York, NY   $50,000
     America              Culture at the Crossroads

    Des Moines Art Center Christian Jankowski           Des Moines, IA $40,000

    Dia Art Foundation    Dan Flavin: A Retrospective   New York, NY  $300,000

    El Museo del Barrio   El Museo's 4th Bienal:        New York, NY   $35,000
                          The (S) Files:
                          The Selected Files

    Exit Art              The Drop                      New York, NY   $25,000

    Freer Gallery of Art  Return of the Buddha:         Washington,   $125,000
     and Arthur M.        The Qingzhou Discoveries      D.C.
     Sackler Gallery

    Hirshhorn Museum      Visual Music, 1905-2005       Washington,    $75,000
     and Sculpture                                      D.C.
     Garden, Smithsonian
     Institution

    Isamu Noguchi         Noguchi and Graham            Long Island    $35,000
     Foundation                                         City, NY

    Jewish Museum, The    Common Ground                 New York, NY   $50,000
                          (tentative title)

    Museum of             Strange New World/Extrano     La Jolla, CA  $100,000
     Contemporary Art     Nuevo Mundo, Perspectivas
     San Diego            desde Tijuana

    Museum of the African Disperal: New Works by Four   San Francisco, $25,000
     Diaspora, The        Contemporary Artists          CA
                          from the African Diaspora

    National Center for   Welcoming New Audiences:      Albertson, NY  $25,000
     Disability Services  Connecting People with
                          Disabilities to Museums

    National Museum of    Alice Neel's Women            Washington,    $45,000
     Women in the Arts                                  D.C.

    Norton Museum of Art  Continental Drift:            West Palm      $25,000
                          Installations by Joan Jonas,  Beach, FL
                          Ilya Kabakov, Juan Munoz,
                          and Yinka Shonibare

    Orange County         Mary Heilmann                 Newport        $45,000
     Museum of Art                                      Beach, CA

    Regina Gouger Miller  Groundworks: Environmental    Pittsburgh, PA $35,000
     Gallery at           Collaboration in
     Carnegie Mellon      Contemporary Art
     University

    Romare Bearden        Romare Bearden Homecoming     New York, NY  $150,000
     Foundation           Celebration

    Site Santa Fe         2004 Exhibition Program       Santa Fe, NM   $25,000

    Studio Museum in      energy X experimentation:     New York, NY  $100,000
     Harlem, The          African American Artists and
                          Abstraction 1964-1980

    UCLA Hammer Museum    Made in Mexico                Los Angeles,   $40,000
                                                        CA

    Walker Art Center     Huang Yong Ping: A            Minneapolis,   $45,000
                          Retrospective                 MN

    White Columns         Odd Lots                      New York, NY   $25,000

    Whitney Museum of     2004 Whitney Biennial         New York, NY  $200,000
     American Art

    TOTAL                                                        $2,090,000.00


    2004-2005 Community Arts Grants

    Organization                                   City, State        Amount

    Aldrich Museum Of Contemporary Art             Ridgefield, CT     $5,000
    American Federation of Arts                    New York, NY      $10,000
    American Museum of Natural History             New York, NY      $50,000
    American Folk Art Museum                       New York, NY       $5,000
    American Museum of the Moving Image            Astoria, NY       $20,000
    Apex Art                                       New York, NY       $5,000
    Art in General Inc.                            New York, NY       $5,000
    Artists Space                                  New York, NY      $15,000
    Arts and Business Council, Inc.                New York, NY       $5,000
    Arttable                                       New York, NY       $2,000
    Asia Society                                   New York, NY      $50,000
    Asian American Arts Alliance                   New York, NY       $5,000
    Bronx Museum of the Art                        Bronx, NY          $5,000
    Brooklyn Botanic Garden                        Brooklyn, NY      $20,000
    Brooklyn Children's Museum                     Brooklyn, NY      $10,000
    Brooklyn Museum of Art                         Brooklyn, NY      $10,000
    Business Committee for the Arts Inc.           Long Island       $10,000
                                                   City, NY
    Creative Time                                  New York, NY      $10,000
    Dia Center for the Arts                        New York, NY       $7,500
    Drawing Center, The                            New York, NY      $10,000
    El Museo del Barrio                            New York, NY      $10,000
    Exit Art                                       New York, NY      $15,000
    Franklin Furnace Archive                       New York, NY       $5,000
    Frick Collection, The                          New York, NY      $10,000
    Guggenheim Museum                              New York, NY      $20,000
    Independent Curators International             New York, NY      $10,000
    International Center of Photography            New York, NY      $10,000
    Japan Society, Inc.                            New York, NY      $10,000
    Jersey City Museum                             Jersey City, NJ    $5,000
    Jewish Museum, The                             New York, NY       $7,500
    Katonah Museum of Art                          Katonah, NY        $5,000
    Lincoln Center Consolidated Corporate Fund     New York, NY     $200,000
    Metropolitan Museum of Art                     New York, NY     $100,000
    Momenta Art                                    Brooklyn, NY       $5,000
    Montclair Art Museum                           Montclair, NJ      $5,000
    Morgan Library                                 New York, NY      $10,000
    Municipal Art Society of New York, The         New York, NY       $5,000
    Museum for African Art                         Long Island City, $10,000
                                                   NY
    Museum of Arts and Design                      New York, NY      $20,000
    Museum of Modern Art                           New York, NY      $20,000
    Museum of the City of New York                 New York, NY      $10,000
    National Academy of Design                     New York, NY      $10,000
    National Museum of Women in the Arts           Washington, D.C.   $2,500
    New Museum of Contemporary Art                 New York, NY      $10,000
    New York Botanical Garden, The                 Bronx, NY         $30,000
    New York Public Library                        New York, NY      $20,000
    New York Public Library/Schomburg Center       New York, NY      $20,000
    New York Studio School of Drawing,             New York, NY       $5,000
     Painting and Sculpture, Inc.
    P.S. 1 Contemporary Art Center, Inc.           New York, NY      $10,000
    Phillips Collection, The                       Washington, D.C.  $10,000
    Printed Matter, Inc.                           New York, NY       $5,000
    Public Art Fund                                New York, NY       $5,000
    Queens Botanical Garden Society, Inc.          Flushing, NY      $10,000
    Queens Museum of Art                           Queens, NY        $20,000
    Smithsonian / Cooper-Hewitt, National Design   New York, NY      $10,000
     Museum
    Snug Harbor Cultural Center                    Staten Island, NY $10,000
    Socrates Sculpture Park                        Long Island City,  $5,000
                                                   NY
    Studio Museum in Harlem, The                   New York, NY      $10,000
    Corcoran Gallery of Art, The                   Washington, D.C.  $20,000
    Wave Hill                                      Bronx, NY          $5,000
    Wildlife Conservation Society                  Bronx, NY         $20,000
    TOTAL                                                           $989,500


     CONTACT:  TAMARA MOORE
               (917) 663-2144


SOURCE Altria Group, Inc.




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    CONTACT:
    Tamara Moore, +1-917-663-2144, for Altria
    Group, Inc.