NASHVILLE, Tenn., Sept. 14 /PRNewswire/ -- Individual investors now have
their chance to tell companies what they think of their web sites by
participating in an online survey from the National Association of Investors
Corporation (NAIC) and PR Newswire.
The survey, accessible at http://www.prnewswire.com/survey.html , asks
individual investors who are NAIC members how they use the Internet to
research investment opportunities and what useful information is not currently
available on corporate web sites. The survey is being conducted through the
Internet, and investors also may participate while at the NAIC's international
expo this week. More than 5,000 investors are expected to attend the expo,
which will be held Wednesday through Saturday at the Opryland Convention
Center in Nashville.
"The NAIC and PR Newswire survey will help both investors and
corporations," said Robert A. O'Hara, vice president of business development
for the NAIC. "The feedback from investors will help investor relations
officers improve their web sites so that they will provide investors with the
information they need to make a thorough investment analysis. This will then
build the company's shareholder base with valuable individual shareholders.
These shareholders provide stability and growth to the company. Altogether,
it's a win-win situation."
The NAIC, http://www.better-investing.org , a non-profit organization
dedicated to investment education, has more than 750,000 members. An
increasing number of NAIC members are looking to the web as a source for
current investment information, following a national trend.
According to recent studies, four out of five investors say they now
access corporate information via the web and an estimated 7.2 million
investors trade online today. Michelle Savage, PR Newswire's director of
investor relations services, said public companies need to understand how to
communicate directly with this new crop of investor.
"This is an excellent opportunity to find out directly from the individual
investor how web sites can be improved to facilitate investment research," she
said. "Companies are used to providing information to the media and financial
community, but this new audience must be served differently. The survey will
help us fine-tune our vIRtual IQ service, which directs information to
individual investors specifically through corporate web sites."
vIRtual IQ offers companies assistance in building complete investor
relations web sites to ensure that stakeholders and potential investors have
access to all of the information they need. The web site, created and also
fully maintained by PR Newswire, includes current and historical company
information as well as fresh content from Reuters and other prestigious data
providers. In addition, its Today's Headline News service aggregates PR
Newswire copy and several other news sources so that individual investors can
easily track breaking news in an industry.
The survey will end at the close of the NAIC conference. All respondents
will be entered into a sweepstakes in which one will win $1,000 and nine
others will receive $100 each. The survey web site has complete sweepstakes
rules.
NAIC is a non-profit, investment education organization based in Madison
Heights, Mich. Since its founding in 1951, NAIC has provided more than five
million investors with the tools and education to become successful, lifetime
investors. NAIC's current membership is comprised of individual investors as
well as investment clubs. The investment clubs serve as a means for investors
to pool their money and knowledge in making investment decisions. The
knowledge they gain from their investment club research is also used to build
their own personal portfolio. NAIC members invest regularly, adding
$50 million of new money to the stock market each month. By following NAIC's
long-term investment philosophy, millions of people have made their life
better and more secure for the future.
PR Newswire is the world leader in the electronic delivery of information
directly from companies, institutions and agencies through its cutting-edge
wire, fax, satellite, e-mail and Internet network. Forty-five years after
founding the industry, it has 35 bureaus worldwide, an exclusive partnership
with Canada NewsWire and a vast international affiliate system. PR Newswire
provides a broad complement of services for public relations and investor
relations professionals to reach the media, financial community and consumers.
SOURCE PR Newswire
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Related links:
http://www.prnewswire.com
http://www.better-investing.org
http://www.prnewswire.com/survey.html
CONTACT:
Renu K. Aldrich, Public Relations Manager,
212-282-1929, or pager, 800-503-2654, or
Renu_Aldrich@prnewswire.com, or Michelle Savage, Director of
Investor Relations Services, 212-596-1526, or
Michelle_Savage@prnewswire.com, both of PR Newswire; or Martha
Stephens, Director of Corporate Services of NAIC, 248-583-6242,
ext. 304, or stephens@better-investing.org
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