Relational Database Technology Transforms the Way Lenders Access and Analyze
Consumer Intelligence to Make Informed Decisions
COSTA MESA, Calif., Sept. 14 /PRNewswire/ -- Experian(R), a global
information solutions company, is pleased to announce its new world-class
credit-based prospecting and account management system. Built on relational
database technology, the new system provides the lending and credit granting
community with state-of-the-art tools to gather customer and prospecting
intelligence, then utilize that information to make informed decisions.
"We launched the first phase of this project in April 2004 to a select
group of clients that use our prescreen services," said Laura DeSoto, senior
vice president of marketing and product development for Experian Credit
Services. "The new system, with its relational database technology, has
already provided clients utilizing the platform with dramatic reductions in
prescreen processing time -- an average of 60 percent. Additionally, with the
release of Phase II in spring of 2005, clients will notice a 50 percent
improvement in Experian's already industry-leading data freshness."
"Thanks to the significant reductions in turnaround time for our last
prescreen order from Experian, we were able to execute our marketing program
earlier than expected and we realized a better than anticipated response
rate," said Doug Ward, production manager, Intercoastal Funding Corporation.
"Experian has delivered a powerful new solution that gave us the speed and
accuracy we needed."
Additional capabilities will be released over the next year and will
replace Experian's current credit-based list processing systems.
Client benefits include:
* Improved bottom line results by transforming the way lenders gain,
analyze and act on consumer intelligence
* Faster, more efficient data integration and processing to maximize
campaign performance
* The ability to make better informed decisions with the freshest, most
accurate data
* The flexibility to provide customized, easily integrated, innovative
solutions
Experian will begin to transition all remaining prescreen and account
management clients to the new system in early 2005. Shortly thereafter,
Experian will provide lenders with additional industry-leading campaign
management software along with query and reporting tools. This will enable
Experian clients to analyze new markets and previous campaign performance,
test lending criteria, streamline the campaign process by consolidating all
list processing into the system and track campaign results. In addition to
these services, Experian will launch several new products powered by the new
technology, including three archive services that will allow clients to
analyze archive data from Experian's system and access historical information
to determine the effectiveness of previous campaigns.
"We have created the most dynamic solution in the market that provides
clients secure access to list processing and campaign management data," said
Chris Callero, president, Experian Credit Services. "Our clients told us they
wanted fresher data, faster processing, more robust analysis and reporting
capabilities combined with greater flexibility. We will provide this and much
more."
"This is exactly what I would expect Experian to be doing -- leading the
market and forging the path for their business partners to follow," said
Richard Yang, vice president Fifth Third Bank.
About Experian
Experian(R) is a global leader in providing information solutions to
organizations and consumers. It helps organizations find, develop and manage
profitable customer relationships by providing information, decision-making
solutions and processing services. It empowers consumers to understand,
manage and protect their personal information and assets. Experian works with
more than 40,000 clients across diverse industries, including financial
services, telecommunications, health care, insurance, retail and catalog,
automotive, manufacturing, leisure, utilities, property, e-commerce and
government. Experian is a subsidiary of GUS plc and has headquarters in
Nottingham, UK, and Costa Mesa, California. Its 13,000 people support clients
in more than 60 countries. Annual sales exceed $2.3 billion.
For more information, visit the company's web site on http://www.experian.com.
The word 'Experian' is a registered trademark in the EU and other
countries and is owned by Experian Ltd and/or its associated companies.
For further information please contact: Susan Henson, Public Relations,
Experian, +1-714-830-5129, susan.henson@experian.com
SOURCE Experian
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Related links:
http://www.experian.com
CONTACT:
Susan Henson, Public Relations, Experian,
+1-714-830-5129, susan.henson@experian.com
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