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E*TRADE FINANCIAL Corporation Reports Monthly Business Metrics for August 2005

    NEW YORK, Sept. 14 /PRNewswire-FirstCall/ -- E*TRADE FINANCIAL Corporation
(NYSE: ET) today released its Monthly Business Metrics Report for August.  The
Company reported monthly Retail Daily Average Revenue Trades (DARTs) of 90,676
and Professional DARTs of 30,410 for Total DARTs of 121,086.  Retail DARTs
decreased 2.8 percent from July and increased 56.6 percent from a year ago,
while Total DARTs decreased 3.7 percent from July and increased 37.3 percent
from a year ago.  Average margin debt balances increased 2.9 percent from July
and 14.7 percent from a year ago to $2.3 billion.  The Company also reported
total client assets of $103.3 billion, representing a 1.6 percent decline from
July and a 30.9 percent increase over the year ago period. Gross new accounts
for the month totaled 64,071, resulting in total end of period active accounts
of 3,696,433.
    "We are pleased with the strength we have seen throughout the summer in
our investing, credit and cash management solutions," said R. Jarrett Lilien,
President and Chief Operating Officer, E*TRADE FINANCIAL.  "In what is
typically a seasonally slow month, we generated double-digit, year-over-year
growth in trading volumes, margin balances and client assets. In addition, the
continued successful roll out and marketing of E*TRADE Complete drove an
increase in deposit balances for the fourth consecutive month in August,
putting us on track for $1 billion of growth in client cash balances this
quarter."

    KEY PERFORMANCE METRICS

                                                                      Q305
                                                                     QTD *
                                      Aug-05                  Qtr  vs. Qtr
                                         vs.       Q305     Ended    Ended
                   Aug-05     Jul-05  Jul-05      QTD *   6/30/05  6/30/05

    Trading days     23.0       20.0    N.M.       43.0      64.0     N.M.

    Daily Average Revenue
     Trades (DARTs)
    Retail         90,676     93,267  (2.8)%     91,881    80,869   13.6 %
     US            76,365     79,146  (3.5)%     77,658    68,256   13.8 %
     International 14,311     14,121   1.3 %     14,223    12,613   12.8 %
    Professional   30,410     32,494  (6.4)%     31,379    34,425   (8.8)%
    Total DARTs   121,086    125,761  (3.7)%    123,260   115,294    6.9 %

    Market Making
    Equity shares
     traded (MM)   12,192     10,666  14.3 %     22,858    30,584     N.M.
    Average revenue
     capture per
     1,000 shares  $0.488     $0.605 (19.3)%     $0.543    $0.515    5.5 %

    Gross New Accounts
    Investing/Trading
     accounts      44,981     64,824    N.M.    109,805   142,010     N.M.
    Deposit/Lending
     accounts      19,090     24,207    N.M.     43,297    62,099     N.M.
    Total gross new
     accounts      64,071     89,031    N.M.    153,102   204,109     N.M.

    Active Accounts
    Investing/Trading
     accounts   3,027,830  3,020,332   0.2 %  3,027,830 2,990,586    1.2 %
    Deposit/Lending
     accounts     668,603    663,750   0.7 %    668,603   653,602    2.3 %
    Total active
     accounts end
     of period  3,696,433  3,684,082   0.3 %  3,696,433 3,644,188    1.4 %

    End of period
     margin
     debt ($MM)    $2,333     $2,300   1.4 %     $2,333    $2,277    2.5 %
    Average margin
     debt ($MM)    $2,306     $2,240   2.9 %     $2,273    $2,196    3.5 %

    Retail Assets/Deposits ($MM)
    Retail client
     assets in
     investing
     accounts     $90,045    $92,000  (2.1)%    $90,045   $84,273    6.8 %
    Retail deposits
     in customer
     accounts     $13,218    $12,941   2.1 %    $13,218   $12,562    5.2 %
    Total retail
     assets/deposits
     in customer
     accounts    $103,263   $104,941  (1.6)%   $103,263   $96,835    6.6 %


    * Q305 quarter-to-date (QTD) includes results for the two months ended
      August 31, 2005

    Historical monthly metric data from January 2003 to August 2005 can be
found on the E*TRADE FINANCIAL investor relations site at http://www.etrade.com.

    About E*TRADE FINANCIAL
    The E*TRADE FINANCIAL family of companies provides financial services
including trading, investing, banking and lending for retail and institutional
customers. Securities products and services are offered by E*TRADE Securities
LLC (Member NASD/SIPC). Bank and lending products and services are offered by
E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries.

    Important Notice
    E*TRADE FINANCIAL and the E*TRADE FINANCIAL logo are registered trademarks
or trademarks of E*TRADE FINANCIAL Corporation. The statements contained in
this news release that are forward-looking are based on current expectations
that are subject to a number of uncertainties and risks, and actual results
may differ materially. The uncertainties and risks include, but are not
limited to, changes in market activity, anticipated increases in the rate of
new customer acquisition, the conversion of new visitors to the site to
customers, the activity of customers and assets held at the institution,
seasonality, the development and enhancement of products and services,
competitive pressures (including price competition), system failures, economic
and political conditions, changes in consumer behavior and the introduction of
competing products having technological and/or other advantages. Further
information about these risks and uncertainties can be found in the
information included in the annual reports previously filed by E*TRADE Group,
Inc. or E*TRADE FINANCIAL Corporation with the SEC on Form 10-K (including
information under the caption "Risk Factors") and quarterly reports on Form
10-Q.

    E*TRADE FINANCIAL Media Contact
    Pam Erickson
    E*TRADE FINANCIAL Corporation
    617-296-6080
    pam.erickson@etrade.com

    E*TRADE FINANCIAL Investor Relations Contact
    Adam Townsend
    E*TRADE FINANCIAL Corporation
    703-236-8719
    adam.townsend@etrade.com


SOURCE E*TRADE FINANCIAL Corporation




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    CONTACT:
    media, Pam Erickson, +1-617-296-6080, or
    pam.erickson@etrade.com, or investor relations, Adam Townsend,
    +1-703-236-8719, or adam.townsend@etrade.com, both of E*TRADE
    FINANCIAL Corporation