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American Power Conversion Launches Partner Program for the Custom AV Channel

   Founded in 1981, American Power Conversion (Nasdaq: APCC) is a leading global provider of high availability systems for network-critical physical infrastructure. APC's comprehensive products and services, designed for both home and corporate environments, improve the availability, manageability and performance of sensitive electronic, network, communication and industrial equipment of all sizes. Headquartered in West Kingston, Rhode Island, APC reported sales of $1.7 billion for the year ended December 31, 2004, and is a Fortune 1000, Nasdaq 100 and S&P 500 Company. All trademarks are the property of their owners. (PRNewsFoto)

WEST KINGSTON, RI UNITED STATES
               APC AV Introduces Its Power Champions Program

    DENVER, Sept. 14 /PRNewswire-FirstCall/ -- American Power Conversion
(Nasdaq: APCC) (APC), a world leader in power availability and protection
solutions, today announced the launch of its APC AV Power Champions
Program, a partner initiative that provides exclusive partner benefits for
participating dealers. Through increased awareness and education, program
members will receive the tools and services needed to make APC's
award-winning AV products part of their comprehensive product offerings for
customers.
    (Logo: http://www.newscom.com/cgi-bin/prnh/20031003/NEAPCLOGO )
    "APC identified a need in the custom AV channel for a structured
program that provided dealers with improved access to the legendary
reliability we are synonymous with," said Joe Loberti, general manager of
APC's Consumer Network Solutions group. "APC AV's Power Champions Program
offers dealers essential education tools and product information that
allows them to boost sales of our award-winning solutions, thus increasing
their revenue opportunity."
    APC AV's Power Champions Program gives participating dealers
distinctive benefits including dedicated support resources; sales,
marketing, and education tools; and discounted demo units. In addition,
program members will be able to participate in APC's AV Trade-Up program,
which allows dealers to trade in any power product, regardless of its
manufacturer or its working condition, for the latest APC AV technology and
receive a discount on the new purchase. This is a cost-effective way to
upgrade existing AV units and protect a customer's valuable home theater
investment.
    Interested dealers can contact APC through http://www.apcav.com or
visit APC AV at CEDIA 2006 from September 14-17 in booth 773, where APC
will be exhibiting its award-winning AV products. For more information
about APC and its innovative audio/video solutions, please call
888-88-APCAV, email apcav@apc.com, or visit APC AV's Web site at
http://www.apcav.com.
    About American Power Conversion
    Founded in 1981, American Power Conversion (Nasdaq: APCC) (APC) is a
leading provider of global, end-to-end solutions for real-time
infrastructure. APC's comprehensive products and services for home and
corporate environments improve the availability, manageability and
performance of sensitive electronic, network, communication and industrial
equipment of all sizes. APC offers a wide variety of products for
network-critical physical infrastructure including InfraStruXure(R), its
revolutionary architecture for on-demand data centers, as well as physical
threat management products through the company's NetBotz(R) division. These
products and services help companies increase the availability and
reliability of their IT systems. Headquartered in West Kingston, Rhode
Island, APC reported sales of $2 billion for the year ended December 31,
2005, and is a Fortune 1000, Nasdaq 100 and S&P 500 Company. All trademarks
are the property of their owners.
    All trademarks are property of American Power Conversion Corporation

    For more information contact:
    APC Contact
    Elizabeth deCastro, APC media relations manager, 800-788-2208, ext. 2957,
    edecastr@apcc.com

    Investors
    Debbie Hancock, APC investor relations director, 800-788-2208 ext. 2994,
    dhancock@apc.com


SOURCE American Power Conversion




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Related links:
  • http://www.apcav.com
  • http://www.apc.com
    Photo Notes:http://www.newscom.com/cgi-bin/prnh/20031003/NEAPCLOGO
    AP Archive: http://photoarchive.ap.org PRN Photo Desk
    photodesk@prnewswire.com
  • http://www.prnewswire.com/comp/046187.html /
    CONTACT:
    Elizabeth deCastro, APC media relations
    manager, 800-788-2208, Ext. 2957, edecastr@apcc.com; or Debbie
    Hancock, APC investor relations director, 800-788-2208, Ext.
    2994, dhancock@apc.com, both of American Power Conversion