ESC Boston Addresses Critical Design Issues and Showcases More Than
120 Exhibitors With Breakthrough Technology
BOSTON, Sept. 15 /PRNewswire-FirstCall/ -- CMP Media (Nasdaq: UNEWY) today
announced strong pre-show registration for its Embedded Systems Conference
(ESC) Boston (http://www.embedded.com/esc) to be held in the Hynes Convention Center,
September 15-18, 2003. Early numbers indicate that ESC Boston, the East
Coast's premier educational forum for engineers and engineering managers
developing processor-based systems, is expected to attract more than
3,000 members of the embedded computing community.
"Developing low-cost, "smart" products, continues to be a major challenge
for embedded systems developers," stated Lindsey Vereen, conference director.
"The goal of the Embedded Systems Conference Boston is to deliver a robust
training program that offers practical information about methodologies that
engineers can use to solve real-life design challenges."
More than 120 exhibitors including Motorola, Green Hills Software, Mentor
Graphics, Tektronix and Xilinx are slated to exhibit. ESC Boston provides
attendees with the opportunity to experience the latest embedded hardware and
software technology products, as well as to explore solutions critical to
embedded design challenges.
"Motorola Computer Group is focusing on new market opportunities as we
continue to provide our customers with complete solutions built to industry
standards," said Wendy Vittori, vice president and general manager, Motorola
Computer Group. "At this year's Embedded Systems Conference Boston, we will be
highlighting our standards-based technologies that allow customers to enhance
their products and get them to market quickly and cost effectively. This event
provides an excellent opportunity for us to meet new and existing customers in
person, strengthen relationships, and educate attendees on our latest product
developments through product demos and technical workshops on the exhibit
floor."
Embedded in Action- Demo Event
In addition to the exhibit floor and classes, attendees can also partake
in this year's ESC Boston Embedded in Action event, which features
demonstrations of end-user and consumer products powered by innovative
embedded technology. The following product demonstrations can be seen from
2:00 p.m. to 3:00 p.m. on Tues. Sept 16 at booth #323:
EXHIBITOR PRODUCT DEMONSTRATION
Applied Data Systems UniComp's CS 1500 is a small portable point
of sale (POS) device featuring a large
display for extended graphic capabilities.
The CS 1500 uses a low power-consuming ADS
BitsyX from Applied Data Systems.
InHand Electronics, Inc. Raytheon's Defense Advanced GPS Receiver
(DAGR) is a handheld precision positioning
device for soldiers. The DAGR is powered by
InHand's Fingertip, a credit-card size,
low-power, single board computer, based on
Intel's StrongARM/XScale CPU and
Microsoft's Windows CE operating system.
LynuxWorks The Improved Data Modem (IDM) allows all
aspects of the battlefield, including
aviation units, ground forces and shipborne
systems, to communicate digitally in
real-time. The IDM was used in the Apache
Longbow, Chinook, Kiowa Warrior, and
Blackhawk Army helicopters during the war
in Iraq. LynuxWorks' LynxOS real-time
operating system (RTOS) was selected to
provide the hard real-time capability
required, as well as full POSIX
conformance, assuring complete code
portability between systems.
Xilinx, Inc. ELAN, a personal microcomputer controlled
Alcohol Breath Tester is designed to
measure an individual's blood alcohol
concentration. ELAN uses state-of-the-art
Xilinx CoolRunner-II CPLD technology to
measure the level of alcohol.
Xilinx, Inc. More than 100,000 Barryvox beacons are used
all over the world by rescue organizations,
ski patrols, helicopter skiing companies,
armies and individuals for their snow
ventures. Designed using Xilinx
CoolRunner-II CPLDs, the Barryvox beacon
has a superior range of more than 120
meters to provide an ultra-fast initial
search in an emergency situation.
Xilinx, Inc. W.A.V.E.S. is the first in the world to
converge a Proprietary Video Protocol (PVP)
encoded platform with analog technology and
a new Interactive Viewing Terminal (IVT),
to develop the innovative Kangaroo.tv.
Kangaroo.tv is the world's first wireless
audio visual entertainment system designed
to enhance spectator experience at a
variety of sporting events worldwide. Using
Xilinx's low cost Spartan Series chips,
this user-friendly handheld device offers
access to a broad range of event-specific
audio and video material.
Xilinx, Inc. The Interativa 68-billion color LED display
system uses Xilinx's Spartan Series and
Virtex-II Platform FPGAs and features the
MicroBlaze 32-bit soft processor core. The
Interativa LED display is capable of
rendering more than 68 billion different
shades of color.
Event Keynote
On Tuesday, September 16, 10:15 a.m. - 11:30 a.m., Jack Ganssle, writer
for Embedded Systems Programming, will explore the "Lessons We Haven't
Learned" and the potential risks associated with firmware problems. Ganssle
will provide a "lore of firmware disasters," with stories of both well known
and largely unfamiliar system crashes, all of which resulted from poor
software engineering. He will look at each crash, and extract must-learn
lessons that attendees can use to help rethink their product development
strategies.
Timely Educational Sessions
ESC Boston's 70+ conference sessions will delve into hot design topics,
including wireless, serial communications, Linux/Open Source, real-time
development and software design. These sessions will focus on delivering the
technical insight necessary to make embedded system designs better, faster,
and more reliable. Each class and tutorial will also provide practical answers
to the toughest questions, and teach skills and techniques that can be
implemented immediately. To view a detailed schedule of the conference
program, please visit http://www.esconline.com/boston/program.htm .
About CMP Media LLC
CMP Media LLC (http://www.cmp.com) is a leading integrated media company
providing essential information and marketing services to the entire
technology spectrum-the builders, sellers and users of technology worldwide.
Capitalizing on its editorial strength, CMP is uniquely positioned to offer
comprehensive, integrated media solutions tailored to meet the individual
needs of marketing professionals. Its diverse products and services include
newspapers, magazines, Internet products, research, direct marketing services,
education and training, trade shows and conferences, and custom publishing.
CONTACT: Linda Riedman of Fleishman-Hillard Inc., +1-503-402-1442, or
riedmanl@fleishman.com, for CMP Media LLC.
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CONTACT:
Linda Riedman of Fleishman-Hillard Inc.,
+1-503-402-1442, or riedmanl@fleishman.com, for CMP Media LLC
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