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E*TRADE FINANCIAL Corporation Reports Monthly Activity for August 2004

     * Retail DARTs decreased 13.5 percent from July, Professional DARTs
       decreased 23.8 percent and Total DARTs decreased 17.3 percent

     * Month-end margin debt balances decreased 7.8 percent, or $162 million,
       to $1.93 billion

     * Total assets and deposits in customer accounts decreased 1.4 percent to
       $79.3 billion

     * Gross new accounts totaled 70,032

    NEW YORK, Sept. 15 /PRNewswire-FirstCall/ -- E*TRADE FINANCIAL Corporation
(NYSE: ET) today released its Monthly Activity Report for August.  The Company
reported monthly Retail Daily Average Revenue Trades (DARTs) of 57,912 and
Professional DARTs of 30,261 for Total DARTs of 88,173.  Margin debt balances
decreased 7.8 percent sequentially to $1.93 billion at month end.
    "Anticipating the seasonal dip in trading, we focused on the fastest
growing customer segment -- the retail customer.  As a result, we have gained
meaningful market share," said R. Jarrett Lilien, President and Chief
Operating Officer of E*TRADE FINANCIAL. "Even with a slow summer, we are
confident that the ongoing momentum created by our business model should
deliver on our 2004 earnings guidance range of between $0.87 and $0.97 per
share."


    MONTHLY ACTIVITY DATA

                    Aug-04   July-04   Aug-04      Q304  Qtr Ended Q304 QTD *
                                          vs.     QTD *    6/30/04        vs.
                                      July-04                       Qtr Ended
                                                                      6/30/04

    Trading days     22.0      21.0     N.M.      43.0      62.0      N.M.

    Daily Average
     Revenue Trades
     (DARTs)
    Retail         57,912    66,921  (13.5)%    62,311    79,675   (21.8)%
      US           49,071    57,192  (14.2)%    53,037    69,073   (23.2)%
      International 8,841     9,729   (9.1)%     9,274    10,602   (12.5)%
    Professional   30,261    39,702  (23.8)%    34,872    47,758   (27.0)%
    Total DARTs    88,173   106,623  (17.3)%    97,183   127,433   (23.7)%

    Market Making
    Equity shares
     traded (MM)   19,365    27,888  (30.6)%    47,253    89,792   (47.4)%

    Gross New
     Accounts
    Brokerage      37,608    42,679     N.M.    80,287   130,793      N.M.
    Banking        32,424    14,290     N.M.    46,714    37,726      N.M.
    Total gross
     new accounts  70,032    56,969     N.M.   127,001   168,519      N.M.

    Active
     Accounts
    Brokerage   2,903,476 2,892,908     0.4% 2,903,476 2,901,140     0.1 %
    Banking       634,003   622,253     1.9%   634,003   627,567     1.0 %
    Total active
     accounts end
     of period  3,537,479 3,515,161     0.6% 3,537,479 3,528,707     0.2 %

    End of period
     margin debt
     ($MM)         $1,927    $2,089   (7.8)%    $1,927    $2,067    (6.8)%

    Total Assets/
     Deposits ($MM)
    Total client
     assets in
     investing
     accounts     $67,165   $68,922   (2.5)%   $67,165   $76,904   (12.7)%
    Total deposits
     in banking
     accounts     $12,105   $11,467    5.6 %   $12,105   $11,838     2.3 %
    Total assets/
     deposits in
     customer
     accounts     $79,270   $80,389   (1.4)%   $79,270   $88,742   (10.7)%

    Loan
     Originations
     ($MM)
    Direct mortgage
     originations    $209      $194    7.7 %      $403    $1,287      N.M.
    Consumer loan
     originations,
     incl HELOCs     $203      $196    3.6 %      $399      $771      N.M.

    * Q304 quarter-to-date (QTD) includes results for the two months ended
August 31, 2004

    Historical monthly metric data from January 2003 to August 2004 can be
found on the E*TRADE FINANCIAL investor relations site at http://www.etrade.com.

    About E*TRADE FINANCIAL
    The E*TRADE FINANCIAL family of companies provide financial services
including brokerage, banking and lending for retail, corporate and
institutional customers.  Securities products and services are offered by
E*TRADE Securities LLC (Member NASD/SIPC).  Bank and lending products and
services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or
its subsidiaries.

    Important Notice
    E*TRADE FINANCIAL and the E*TRADE FINANCIAL logo is a registered trademark
or trademark of E*TRADE FINANCIAL Corporation. The statements contained in
this news release that are forward-looking are based on current expectations
that are subject to a number of uncertainties and risks, and actual results
may differ materially. The uncertainties and risks include, but are not
limited to, changes in market activity, anticipated increases in the rate of
new customer acquisition, the conversion of new visitors to the site to
customers, seasonality, the development of new products and services, the
enhancement of existing products and services, competitive pressures
(including price competition), system failures, economic and political
conditions, changes in consumer behavior and the introduction of competing
products having technological and/or other advantages. Further information
about these risks and uncertainties can be found in the information included
in the annual reports previously filed by E*TRADE Group, Inc. or E*TRADE
FINANCIAL Corporation with the SEC on Form 10-K (including information under
the caption "Risk Factors") and quarterly reports on Form 10-Q.

     E*TRADE FINANCIAL Media Contact
     Pam Erickson
     E*TRADE FINANCIAL Corporation
     617-296-6080
     pam.erickson@etrade.com

     E*TRADE FINANCIAL Investor Relations Contact
     Adam Townsend
     E*TRADE FINANCIAL Corporation
     703-236-8719
     adam.townsend@etrade.com


SOURCE E*TRADE FINANCIAL Corporation




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    CONTACT:
    media, Pam Erickson, +1-617-296-6080, or
    pam.erickson@etrade.com, or investors, Adam Townsend,
    +1-703-236-8719, or adam.townsend@etrade.com, both of E*TRADE
    FINANCIAL Corporation