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Parlux Signs Paris Hilton Handbag Agreement With Zone 88

    FORT LAUDERDALE, Fla., Sept. 15 /PRNewswire-FirstCall/ -- Parlux
Fragrances, Inc. (Nasdaq: PARL) announced today the signing of an
agreement with Zone 88 Corp. to distribute Paris Hilton handbags in North
America, and assist in the design, development and manufacturing process.
    Ilia Lekach, Parlux Chairman and Chief Executive Officer, announced,
"Our signing of the license agreement for Paris Hilton handbags was
predicated upon our decision to team up with a recognized expert
distributing quality products and a thorough knowledge of the handbag
industry.  The signing of our agreement with Zone 88 reflects that
decision and provides us with an innovative partner well equipped to
effectively reach the North American market."
    "Paris Hilton is a style onto herself," added Jeff Goldstein,
President of Zone 88.  "Our design and sales teams are extremely excited
about our relationship with her brand strategy."  Mr. Goldstein continued,
"Partnering with the team at Parlux is a very important step in the
continuing evolution of Zone 88."

    Parlux Fragrances, Inc. is a manufacturer and international
distributor of prestige fragrances and, in addition to Paris Hilton
licenses for fragrances, watches, cosmetics and handbags and other small
leather accessories, holds licenses to manufacture and distribute the
designer fragrance brands of Perry Ellis, GUESS?, XOXO, Ocean Pacific
(OP), Maria Sharapova, Andy Roddick, babyGund, and Fred Hayman Beverly
Hills.

    Zone 88 is a manufacturer and distributor of handbags, backpacks, and
small leather goods.  In addition to Paris Hilton, Zone 88 holds licenses
and distribution agreements with Jordache, Vivienne Westwood, Braccialini,
and Nickelodeon.  The company maintains offices and showrooms in New York,
Dallas, Los Angeles, Milan and Hong Kong.

    The Company may periodically release forward-looking statements
pursuant to the safe-harbor provisions of the Private Securities
Litigation Reform Act of 1995.  Such forward-looking statements involve
known and unknown risks, uncertainties and other factors that may cause
actual results, performance or achievements of the Company or its industry
to be materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements.
These risks and uncertainties include, among others, future trends in
sales and the Company's ability to introduce new products in a cost-
effective manner.  Readers are cautioned not to place undue reliance on
these forward statements, which speak only as of the date thereof.  The
Company undertakes no obligation to publicly release the result of any
revisions to these forward-looking statements that may be made to reflect
events or circumstances after the date hereof or to reflect the occurrence
of unanticipated events.


SOURCE Parlux Fragrances, Inc.




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Related links:
  • http://www.parlux.com
    Company News On-Call:
  • http://www.prnewswire.com/comp/674987.html
    CONTACT:
    Ilia Lekach, Parlux, +1-954-316-9008, ext.
    116; or Jeff Goldstein, Zone 88 Corp., +1-212-643-8202, ext. 201