Multi-Platform Branding Now Available Across the Globe
LOS ANGELES, Sept. 15 /PRNewswire/ -- CTIA WIRELESS 2006 -- Nephin
Games, a world leading developer of community based mobile games based in
Galway Ireland, today announced a partnership agreement with Nanmade
Entertainment, a leading provider of mobile comedy entertainment, to
provide an integrated coordinating marketing solution to brand managers.
This unique association provides a single entity for marketing across the
multiple platforms that deliver entertainment and interactive services to
the mobile user community.
Nanmade has taken its brand and advertising relationships and
successfully integrated cell phone content, recently completing shows for
Toyota and National Lampoon. The cutting-edge concept adds additional
support from such traditional platforms as television and the Internet.
"We are excited and thrilled to be teaming with Nephin Games in
creating multi-media advertising campaigns wedding the exploding powers of
mobile wireless entertainment and cell phone games -- it's a natural fit,"
said Nancy Gaelen, founder and president of Nanmade Entertainment.
Nephin Games Ltd is a world leading developer of persistent, socially
interactive games for mobile phones. Mobile games are designed by Nephin
not only to promote the client brand, but also to capture vital customer
information and establish a unique Customer Relationship Marketing
communications channel via Nephin's patent-pending Community Metrics
platform.
"This agreement allows us to use our mobile game technology to promote
leading brands to a global audience through Nanmade's broad client
network," said Alan Duggan, CEO Nephin Games. "The deal represents a new
direction for Nephin Games, allowing us to provide current and future brand
partners access to hundreds of millions of potential mobile game
consumers."
About Nanmade
Nanmade Entertainment was founded in 1995 by entertainment executive
Nancy Gaelen for the purpose of developing and producing properties for
television and motion pictures. In 2005 Nanmade, with the innovative
concept of marrying brands with entertainment content for Branded
Entertainment, entered into a long-term distribution deal with the Fun
Little Movies mobile comedy channel to provide high-end original content
produced exclusively for cell phones.
About Nephin Games Ltd.
Nephin Games enables the creation of profitable mobile communities for
the world's largest brands. Brand-centred games built on Nephin's Community
Metrics platform encourage player interaction and messaging, and support
viral growth of the community. Direct and ambient marketing metrics
gathered and collated by the platform allow for profiling behaviours,
preferences, and demographics, while in-game 360 degree communications
allow brand champions to understand and market more effectively to their
community.
SOURCE Nephin Games Ltd
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Related links:
http://www.nephingames.com
CONTACT:
Nancy Gaelen of Nanmade Entertainment,
+1-310-801-7596, nancy@nanmadeentertainment.com; or Alan Duggan
of Nephin Games, +353-87-232-7178
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