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Allstate Expands Choices for Wisconsin Homeowners

    BUFFALO GROVE, Ill., Sept. 15 /PRNewswire-FirstCall/ -- Personalized
coverage for your fishing gear, riding lawn mower, claim free bonuses and
Claim RateGuard(SM), it's all part of a dozen expanded choices Allstate
Insurance Company is unveiling for Wisconsin homeowners.

    "This is about bringing innovation to the marketplace," said Jim
Krogmeier, territory distribution leader for Allstate. "We're changing the
way people look at insurance by offering options and the freedom to
personalize coverage to fit every family."

    Krogmeier says Allstate is increasingly differentiating itself from the
competition by thinking outside the box to create pioneering new choices
that allow home and auto insurance customers to pick from a menu of
possibilities based on their individual needs.

    "It's a new way of doing business to give the consumer more choice,"
Krogmeier said.

    Allstate's latest entree into the field of innovation is Your Choice
Home -- a package of new and expanded home insurance coverage features
unveiled to the company's 135 Wisconsin exclusive and independent agency
owners this month in a series of "road show" meetings across the state.

    Your Choice Home gives Allstate's Wisconsin agency force seven new
features and personalized options to offer consumers and a fresh look at
five existing coverages.

    Staking a Claim (Rewards and Forgiveness begin the day you sign up!):

    -- Claim-Free Bonus - Homeowners receive up to 5% toward their renewal
premium after going 12 months without a claim.

    -- Claim RateGuard(SM) - Homeowners rates won't go up just because a
claim is filed. (Applies to one claim every five years.)

    -- Guaranteed Renewal for Claims - Homeowners policies will not be
dropped just because of the number of claims filed.

    Contemporary Concerns:

    -- Identity Restoration - Saves home owners time and money by allowing
them to hire a firm to assist with restoring their good name, as well as
reimbursing them for expenses associated with having their identity stolen.

    -- Electronic Data Recovery - Pays for the professional help needed to
research, restore or replace lost electronic data and photographs on
computers.

    -- Home Enterprise Coverage - Provides protection for personal business
property - not typically covered under a standard homeowners policy -
including equipment, furniture and data, along with liability protection
for business activities.


Pastime Protection: -- Yard & Garden - Increases limits and expands coverage for items including removal of fallen trees, landscaping and lawnmowers. -- Sports & Leisure - Provides protection up to $10,000 for sports equipment, including hunting rifles, kayaks and hockey equipment. -- Music & Photography - Expands coverage up to $5,000 for musical instruments and $5,000 for camera equipment ($10,000 total). Your Choice Home follows Allstate's successful Your Choice Auto product. Launched in Wisconsin in 2005, Your Choice Auto offers a new approach to auto insurance with choices like accident forgiveness, deductible rewards and new car replacement. Similar to Your Choice Auto, Allstate's Your Choice Home offers customers Platinum, Gold and Base level packages with the ability to add the personalized options fitting individual needs. This is the fourth addition to Allstate's portfolio in Wisconsin within recent years. Your Choice Home follows Allstate's introduction of new landlord, manufactured home and off road vehicle coverages. The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate(R)" slogan, Allstate is reinventing protection and retirement to help individuals in approximately 17 million households protect what they have today and better prepare for tomorrow. Customers can access Allstate products and services such as auto insurance and homeowners insurance through approximately 14,700 exclusive Allstate agencies and financial representatives in the U.S. and Canada, or in select states at allstate.com and 1-800 Allstate(R). Encompass(R) and Deerbrook(R) Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker- dealers. Customers can also access information about Allstate Financial Group products and services at myallstatefinancial.com.
SOURCE Allstate Corporation




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    CONTACT:
    Kristal Hoffman of Allstate Corporation,
    +1-847-667-3369