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E.piphany Listed as a 'Visionary' in Analyst Firm's Magic Quadrant for Sales Opportunity Management Systems

   E.PIPHANY LOGO
E.piphany, Inc. logo. (PRNewsFoto)[TK]
SAN MATEO, CA USA
            E.piphany Sales 6 Speeds Pioneer to Four-Week Upgrade

    SAN MATEO, Calif., Sept. 16 /PRNewswire-FirstCall/ --
E.piphany, Inc. (Nasdaq: EPNY), a provider of customer relationship management
(CRM) software, today announced that it was listed in the "Visionaries"
category in a recent Gartner, Inc. Magic Quadrant research note on sales
opportunity management systems (OMS). E.piphany also announced that Pioneer
Investments completed its upgrade to the E.piphany(TM) Sales 6 module in less
than four weeks.  Go to: http://www.epiphany.com/news/epiphanysales for more
information.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
    Gartner evaluated the E.piphany Sales 6 solution along with similar
products from 13 other vendors for its "Managing Sales Opportunities:
Second-Half 2002 Magic Quadrant" study, released on August 15, 2002.
E.piphany was positioned in the "Visionaries" quadrant. This is E.piphany's
first evaluation in the Gartner OMS Magic Quadrant since E.piphany Sales 6 was
first released six months ago.
    One company putting E.piphany Sales software to use across the enterprise
is Pioneer Investment Management USA Inc., an asset management company that
sells its mutual funds through financial intermediaries using a nationwide
wholesaler force.  Pioneer recently completed the upgrade to the E.piphany
Sales 6 solution in less than four weeks.   Pioneer's sales team is using
E.piphany software to get access to real-time customer intelligence, and then
use that knowledge to convert more customer interactions into sales.
    "The ease and speed of the E.piphany Sales 6 upgrade let us focus on
running our business rather than the implementation," said Carl Underhill, CIO
at Pioneer.  "Our mobile sales team is getting a single view of our customer
by accessing the E.piphany system on-line and via BlackBerry devices.  Because
E.piphany allows us to better track and meet our customers' needs, we are able
to improve sales effectiveness."
    The E.piphany E.6(TM) Platform provides a single customer view,
integrating data from diverse sources and performing sophisticated customer
analysis in real-time.  Because of the E.6 system's advanced architecture,
Pioneer was able to achieve faster and more flexible integration and
interoperability with its existing systems.
    "The E.piphany Sales 6 solution has only been on the market for six
months, and we've already gained traction with large enterprises, including
SWISS, Pioneer and AES," said Jeff Pulver, executive vice president of
marketing at E.piphany.  "This is the first time that E.piphany's sales
software has been evaluated for a Gartner OMS Magic Quadrant.  We're pleased
that our vision of a radically different sales solution that imbeds real-time
analytics to empower the sales person with contextual customer information,
has resulted in a 'Visionaries' placement in the OMS Magic Quadrant."
    E.piphany Sales is a component of E.piphany's family of CRM applications
built on the advanced E.piphany E.6(TM) Platform. The solution uses
ActivePath(TM) navigation to intelligently guide users to the most appropriate
activity, delivers real-time customer intelligence to better target sales
opportunities, closes the loop between Sales and Marketing departments to
improve overall lead management, and leverages open architecture to integrate
easily with other customer data sources.  E.piphany software leverages a
powerful infrastructure for component applications, which enables rapid
deployments, flexible configurations, and greater system-to-system
interoperability. For more information go to:  http://www.epiphany.com/e6.

    About E.piphany, Inc.
    E.piphany provides Smart CRM(TM) solutions for the largest global
enterprises. The company's integrated suite of applications for Marketing,
Sales, and Service, E.piphany E.6, is driven by real-time intelligence to
enable global businesses to better understand their customers and take the
optimal action to improve customer satisfaction, increase revenue and reduce
costs. E.piphany's applications are built on the industry's most advanced CRM
architecture resulting in fast and easy deployment, the ability to adapt to
changing business demands, and permanent cost of ownership advantage. Leading
companies, including more than 35 percent of the Fortune 100, use E.piphany
products to enhance the customer experience, improve organizational
effectiveness and drive value. With worldwide headquarters in San Mateo,
California, E.piphany has regional operations and offices throughout North
America, Asia Pacific, Europe, Japan and Latin America.  For more information
go to:  http://www.epiphany.com .
    Gartner's permission to quote its Magic Quadrant research should not be
deemed to be an endorsement of any company or product depicted in the
quadrant. The Magic Quadrant is Gartner's opinion and is an analytical
representation of a marketplace at and for a specific time period. It measures
vendors against Gartner-defined criteria for a marketplace. The positioning of
vendors within a Magic Quadrant is based on the complex interplay of many
factors. Gartner does not advise enterprises to select only those firms in the
Leaders segment. In some situations, firms in the Visionary, Challenger, or
Niche Player segments may be the right match for an enterprise's requirements.
Well-informed vendor selection decisions should rely on more than a Magic
Quadrant. Gartner research is intended to be one of many information sources
and the reader should not rely solely on the Magic Quadrant for decision-
making. Gartner expressly disclaims all warranties, express or implied of
fitness of this research for a particular purpose.
    According to Gartner's official Magic Quadrant definition, vendors
evaluated in OMS Magic Quadrant can fall into one of four categories: Leaders,
Challengers, Visionaries and Niche Players.
    Leaders are currently doing well in the marketplace, offering sales
applications for direct selling organizations. They have great prospects for
the future -- making customers' short lists and uprgrading customers to their
newsiest release.  They perform well on Gartners's OMS evaluation criteria
noted above.  Leaders have robust OMS capabilities, including visionary OMS
features (e.g., a rich competitive analysis feature to assist salespeople in
competitive situations or integrated incentive compensations systems to
calculate commissions from an opportunity in real-time). Their OMS has a
logical workflow and easy-to-use interface.  It is based on good technology
and is easily configured.  Leaders can provide multiple vertical solutions,
solid references and good complementary OMS functionality.
    Visionaries are vendors that have great ideas for tomorrow, but they are
not executing well or consistently in all areas. They have visionary
architectures, business models or features. They find it difficult to produce
references in one or more areas (e.g., field sales) or references on newer
releases. They have immature or limited vertical offerings.
    Challengers are those vendors that are executing well and may dominate a
large segment, but they have a less-mature understanding of market trends and
directions or need to improve their vision. They have the elements to be
successful in the future (e.g., financial resources, a large installed base to
sell into and staying power).  Challengers provide good basic OMS features but
may need to improve their systems in certain areas (e.g., usability).  They
may have sold a number of solutions, but they have yet to produce enough
implementation results for leadership with the depth of functionality of a
leader.
    Niche Players do well in a small segment of the market, or are unable to
innovate for outperform other vendors in the market.  They have limited vision
and limited executions, or they are focused on a niche market.  Some may have
older technologies and need to update their architectures.  They may be
missing key features like mobile data synchronizations.

    NOTE:  E.piphany, E.6, Smart CRM, ActivePath and the E.piphany logo are
trademarks of E.piphany, Inc. All other trademarks are the property of their
respective owners.



SOURCE E.piphany, Inc.




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Related links:
  • http://www.epiphany.com
    Photo Notes:
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    CONTACT:
    Kim Stocks of E.piphany, +1-650-356-5863, or
    kstocks@epiphany.com; or Mike Burk of Applied Communications,
    +1-415-365-0222, or mburk@appliedcom.com, for E.piphany, Inc.