Kashi Launches Unique Line of Crackers with Addis Brand Identity and Package
BERKELEY, Calif., Sept. 16 /PRNewswire/ -- Addis, the independent brand
strategy and design firm, announced today its collaboration with Kashi on
their newly launched line of healthy snack crackers, TLC -- Tasty Little
Crackers. The entirely new TLC product line from Kashi promises to set new
standards for the cracker category by bringing together both great taste and a
healthful blend of ingredients -- generally a rare combination among cracker
brands. Available in three flavors, TLC's unique visual identity and package
were conceived and designed by Addis to support a strong, nationwide launch
currently underway.
Based in La Jolla, California, Kashi was inspired to develop the TLC line
in response to a cracker marketplace vacant of products perceived to be both
tasty and good for you. TLCs are a fitting complement to Kashi's extensive
range of products designed for health-conscious individuals concerned with the
quality of the food they eat for both weight management and general well-
being. The all-natural crackers contain no saturated fat, no artificial
ingredients and no hydrogenated oils.
Giving new meaning to the expression "TLC," Addis was tasked with
communicating all the goodness of Kashi's vision for these crackers with a
fresh, differentiating combination of visual attributes and package design.
"Addis was given a real challenge in their assignment to develop a compelling
brand positioning and visual expression for the TLC line in a marketplace
packed with less healthy crackers," commented Julie Serey Sweet of Kashi. "We
are thrilled with the result: a package that jumps out from the shelf.
Addis' deep experience in the fields of brand identity and package design has
been a critical component to the successful launch of this product."
"There's a real soul to the Kashi brand," says Addis CEO Steven Addis. "We
extended it to a new category by telling a story with simplicity, emotion and
personality."
About Addis
Addis blends strategy and design in both the online and offline worlds,
expressing each brand's voice through positioning, naming, identity, Web
design, advertising, packaging, and retail design. During 19 years in
business, Addis has produced diverse creative solutions for a wide range of
international clients. For more information, please visit http://www.addis.com or
call 510-704-7500.
About Kashi
Kashi products are minimally processed, and free of highly refined sugars,
unnecessary additives and preservatives. Kashi brands include: Kashi Good
Friends(TM) cereal; Kashi GoLEAN(R) Natural Slimming System Cereals, Bars, and
Shakes; Puffed Kashi(R) and Honey Puffed Kashi(R) cereals, Kashi(R) Medley
cereal and Kashi(R) Pillows cereals. For more information, visit http://www.kashi.com
or call Kashi Company at 858-274-8870.
SOURCE Addis
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Related links:
http://www.addis.com
CONTACT:
Susan MacTavish Best of Best Public
Relations, +1-415-505-0301, or susan@bestpr.net, for Addis; or
Julie Serey Sweet of Kashi Company, +1-858-274-8870, ext. 237, or
jsweet@kashi.com
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