Payless ShoeSource Fall Collections Hit Stores, Including Designer Lines
Priced On Average Under $40 an Item
TOPEKA, Kan., Sept. 16 /PRNewswire-FirstCall/ -- This fall consumers
don't have to choose between style and price -- they can have it all.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060627/CGTU040LOGO-b)
Even in today's tight economic times, which is putting continual
strains on shoppers' wallets, consumers can exercise their right to look
chic this season without breaking the bank as Payless ShoeSource launches
its fall collection of footwear and accessories, including the exclusive
designer lines Abaete for Payless(TM), Lela Rose for Payless(TM) and alice
+ olivia for Payless(TM). Luxury-lusting fashionistas can indulge in the
latest fall trends from rich colors and plaid prints to oxford heels and
peep-toe ankle booties, as well as great brands in addition to the Payless
Designer labels such as Airwalk(R), American Eagle(TM), Dexter(R),
Champion(R), and Dunkman(TM). Price points start as low as $10 and designer
products are available for, on average, under $40 an item.
The Abaete for Payless designer label is back this fall season with an
eye-catching collection now available nationally in select stores and
Payless.com. Unveiled at New York Fashion Week last February, designer
Laura Poretzky's ninth line for the retailer combines medieval details with
Madame Gres inspirations. Through hard and soft detailed silhouettes the
collection creates a distinctive look featuring studded hardware and draped
fabrics. The collection features five shoe styles and a coordinating
studded clutch.
Lela Rose recently expanded her alliance with Payless to include a
special occasion line of designer dyeable dress shoes and accessories,
Unforgettable Moments by Lela Rose, inspired by her new bridal dress line.
This is Rose's fifth Lela Rose for Payless collection, which is
characterized by a "Susie Chapstick meets Park Avenue" aesthetic. The
collection, due in stores now, features six shoe styles including three
pumps, two flat styles and a wedge, as well as coordinating clutches and a
handbag.
Payless' newest designer label, Stacey Bendet's alice + olivia for
Payless, debuts its third in-store collection this fall. Bendet coats her
shoe designs in '60s pop colors, while carving out '70s silhouettes. The
shoes were designed to transcend across all the ready-to-wear looks in the
alice + olivia fall collection and to contrast the femininity of the
apparel with a bit of an edge. This season's styles punctuate any outfit
with unique silhouettes, styling details and strong use of bold colors and
high shine. The alice + olivia for Payless line includes three ankle boots,
a mary jane flat and a wedge, as well as a clutch with coordinating prints
and a messenger bag.
Additional fall styles are flowing into Payless stores now. The
collection's mix of the latest on-trend styles, silhouettes and prints,
combined with affordable price points, will ensure that everyone can sport
the latest fall footwear this season. Bold patents contrast with delicate
satins, and menswear pumps offer an alternative to feminine bows.
Traditional fall hues are available, along with the season's trends of
bright red and purple.
Additional key footwear trends for the fall season include:
-- Silhouettes -- wedges, peep-toe menswear pumps, pointed-toe pumps and
kitten heels, round -- and snub-toe ballet flats, oxford pumps, and
boots in ankle and tall shafts
-- Colors -- steel silver, deep browns, rich berries and classic black
-- Materials -- classic and crinkled patent, faux-suede, hounds tooth and
plaid prints, tweed, satin, sweater knit, metallic crepe
The line offers dozens of on-trend and classic footwear styles and
coordinating handbags. New styles are arriving every week, including
cool-weather accessories such as soft scarves and bold cadet hats.
About Payless Designer Collections
Laura Poretzky, Lela Rose and Stacey Bendet are Payless Guest Designers
-- select fashion designers that create designer footwear and accessory
collections featuring the latest runway looks, which Payless brings to its
stores at value prices. Each collection is unique and reflective of the
designer's signature style: Poretzky's "American international," drawing
from her rich international experiences living in Brazil, France and New
York, Rose's strong focus on "classic with a twist," and Bendet's "modern
hippie chic" vibe. The Payless Guest Designer program is a key strategy in
Payless' overall mission to democratize fashion in footwear and
accessories. For more information about Payless at New York Fashion Week
and the company's Guest Designers, please see paylessontherunway.com.
About Payless
Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the
largest specialty family footwear retailer in the Western Hemisphere and is
dedicated to democratizing fashion and design in footwear and accessories
and inspiring fun, fashion possibilities for the family at a great value.
As of the end of the second quarter 2008, the company operated more than
4,500 stores. In addition, customers can buy shoes over the Internet
through Payless.com(R) at http://www.payless.com.
Collective Brands, Inc. (NYSE: PSS), headquartered in Topeka, Kan., is
a leader in bringing compelling lifestyle, fashion and performance brands
for footwear and related accessories to consumers worldwide. The company
operates three strategic units covering a powerful brand portfolio, as well
as multiple price points and selling channels including retail, wholesale,
ecommerce and licensing. Collective Brands, Inc. includes Payless
ShoeSource, also headquartered in Topeka, focused on democratizing fashion
and design in footwear and accessories through its more than 4,500-store
retail chain, with its brands American Eagle(TM), Airwalk(R), Dexter(R),
Champion(R) and designer collections Abaete for Payless(TM), Lela Rose for
Payless(TM) and alice + olivia for Payless(TM), Patricia Field for
Payless(TM), among others; Stride Rite, based in Lexington, Mass., focused
on lifestyle and athletic branded footwear and high-quality children's
footwear sold primarily through wholesaling, with its brands including
Stride Rite(R), Keds(R), Sperry Top-Sider(R), Robeez(R), and Saucony(R),
among others; and Collective Licensing International, Englewood, Colo., the
brand development, management and global licensing unit, with such youth
lifestyle brands as Airwalk(R), Vision Street Wear(R), Lamar(R), Sims(R),
LTD(R), genetic(R), Dukes(TM), Rage(R), Ultra-Wheels(R), and Skate
Attack(R). Information about, and links for shopping on, each of the
Collective Brand's units can be found at http://www.collectivebrands.com.
SOURCE Payless
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Related links:
http://www.payless.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20060627/CGTU040LOGO-b
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Mardi Larson, +1-612-928-0202,
mardi@mardilarson.com, for Payless
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