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IAR Announces Embedded C/C++ Workbench Tools for Atmel's ARM Core-Based Microcontrollers

    Enhances Atmel's ARM7, and ARM9 SoC Products and SiliconCITY Platform
                             Migration for ASICs

    EMBEDDED SYSTEMS CONFERENCE, BOSTON, Sept. 17 /PRNewswire/ -- Atmel(R)
Corporation (Nasdaq: ATML) and IAR(R) Systems Software, Inc. announced today
the release of the IAR Embedded C/C++ Workbench (EWARM v3.40) for Atmel's
ARM(R)7 and ARM9 core-based, 32-bit RISC microcontrollers. This complements
the established IAR development tools that support Atmel's market-leading
AVR(R) and 8051 8-bit microcontroller standard products.
    The IAR Embedded C/C++ Workbench for ARM is a set of highly sophisticated
and easy-to-use C/C++ compiler/debugging development tools for programming
embedded applications. It integrates an IAR C/EC++ compiler, assembler,
linker, ANSI libraries, text editor, project manager and C-SPY debugger all in
one integrated development environment. The attractive price-point, RTOS
awareness, and support for RDI-based JTAGE interfaces make the EWARM an
excellent option for Atmel's customers' embedded designs. The IAR C/C++
compiler is fully optimized for Atmel's ARM7 and ARM9 core-based architectures
and evaluation and development boards.
    Nadim Shehayed, President of IAR Systems Software Inc., commented, "The
adoption of IAR Embedded Workbench for Atmel ARM7 core- and ARM9 core-based
microcontrollers underscores the strength of our technology. Thanks to the IAR
open architecture, it is possible to seamlessly integrate our embedded
development tools with the Atmel family of ARM core-based microcontrollers."
    Atmel's AT91 family of ARM7 and ARM9 core-based microcontrollers offers a
flexible configuration of on- and off-chip memories together with an extensive
set of peripherals for control, communication and data storage purposes. The
latest member of the family, the AT91RM9200, includes USB Host and Device and
Ethernet 10/100 Base T MAC as well as interfaces for a variety of Flash memory
cards, including Atmel's DataFlash(R). A sophisticated power management
controller provides a range of clock speeds and enables individual peripherals
to be powered down when not in use. It keeps power consumption to a minimum
under all conditions of use.
    An AT91 standard microcontroller can be used to accelerate time-to-market
and minimize development costs, or can serve as a SiliconCITY platform for the
development of an ASSP or ASIC. SiliconCITY architectures encompass Atmel's
System-on-Chip products from ASICs to ASSPs and standard products, all
developed using common architecture platforms and IP cores, supporting
industry-leading operating systems and application software stacks, evaluation
boards and development tools, now including EWARM from IAR.
    Jacko Wilbrink, Atmel's Marketing Manager for ARM-based products, added,
"The IAR Embedded Workbench for Atmel's ARM microcontrollers means that IAR
now supports our entire range of microcontroller products, from the low-cost
TinyAVR to the high-performance ARM9 core-based AT91RM9200. The hardware
independence of these tools reduces the learning curve and means that
applications can be rapidly ported from one architecture to another. This
reduces time-to-market of the end-user product."

    About SiliconCITY
    SiliconCITY is the creative foundation for Atmel's ASIC/ASSP product
strategy. It is built on re-useable and validated IP and architectures from
Atmel's broad line of standard products and ASSPs within its System-on-Chip
portfolio. Atmel has SiliconCITY platforms available now to give customers a
significant time-to-market advantage. In addition, the common design
infrastructure allows customers to seamlessly migrate from standard products
to custom ASICs with confidence in first pass success.
SiliconCITY from Atmel ... Your System Foundation.

    About Atmel
    Founded in 1984, Atmel Corporation is headquartered in San Jose,
California with manufacturing facilities in North America and Europe. Atmel
designs, manufactures and markets worldwide, advanced logic, mixed-signal,
nonvolatile memory and RF semiconductors. Atmel is also a leading provider of
system-level integration semiconductor solutions using CMOS, BiCMOS, SiGe, and
high-voltage BCDMOS process technologies.

    About IAR Systems
    By focusing on the embedded systems industry, IAR Systems has reached the
position of leading supplier of software development tools for embedded
microcontrollers. Since the company was founded in 1983, IAR has worked in
close cooperation with Atmel to develop a fully integrated set of programming
tools supporting for the Atmel AVR and ARM architectures.
    The tools today consist of highly efficient C and EC++ compilers in the
IAR Embedded Workbench development environment, the device driver wizard IAR
MakeApp for graphical configuration and initialization of the chip and
creation of complete device drivers, and the IAR visualSTATE(R) graphic
programming tool with a patented technology to generate validated and small
production-ready code. IAR Systems also provides a total solution for
Bluetooth(TM) protocol stacks and applications, from development of Bluetooth
devices to qualification, using IAR PreQual(TM). IAR Design Services injects
engineering expertise and experience into embedded system projects. It
contributes to IAR's mission to reduce the development time for embedded
systems and accelerate time-to-market.

    NOTE:  Atmel, AVR, DataFlash, the Atmel logo and combinations thereof are
registered trademarks of Atmel Corporation or its subsidiaries. SiliconCITY is
a trademark of Atmel Corporation. MakeApp, visualSTATE, PreQual and Embedded
Workbench are trademarks of IAR Systems Software, Inc. ARM is a registered
trademark of ARM Limited. "ARM" is used to represent ARM Holdings plc
(LSE: ARM; Nasdaq: ARMHY); its operating company ARM Limited; and the regional
subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; and
ARM Consulting (Shanghai) Co. Ltd. The Bluetooth word mark and logos are owned
by the Bluetooth SIG, Inc. and any use of such marks by Atmel and/or IAR is
under license. Other terms and product names in this document may be the
trademarks of others.

    Information:
    Atmel's AT91 microcontroller product information may be retrieved at:
http://www.atmel.com/products/AT91/
Information on IAR and Embedded Workbench may be obtained from:
http://www.iar.com/ .

    CONTACT:  Peter Bishop, Communications Manager, ASIC/ASSPs - Atmel
Rousset, +33 (0) 4 42 53 61 50, or pbishop@atmel.com, or
Veronique Sablereau, Corporate Communications Manager - Europe,
+33 (0) 1 30 60 70 68, or veronique.sablereau@atmel.com, or
Clive Over, Director of Press Relations - USA and Asia, +1-408-451-2855, or
cliveover@atmel.com, all of Atmel Corporation; or Nadim Shehayed, President of
IAR Systems Software Inc., Nadim@iar.com.


SOURCE Atmel Corporation




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    CONTACT:
    Peter Bishop, Communications Manager,
    ASIC/ASSPs - Atmel Rousset, +33 (0) 4 42 53 61 50, or
    pbishop@atmel.com, or Veronique Sablereau, Corporate
    Communications Manager - Europe, +33 (0) 1 30 60 70 68, or
    veronique.sablereau@atmel.com, or Clive Over, Director of Press
    Relations - USA and Asia, +1-408-451-2855, or
    cliveover@atmel.com; or Nadim Shehayed, President of IAR Systems
    Software Inc., Nadim@iar.com