Fifth Annual Taking Steps to Fight Breast Cancer Program Features 2008
Limited-Edition Slip-Knot Charm Bracelet for Only $2; 100 Percent of Net
Profits from Bracelet Sales Go to Susan G. Komen for the Cure(R)
TOPEKA, Kan., Sept. 17 /PRNewswire-FirstCall/ -- This October, Payless
will inspire shoppers to show their support for breast cancer awareness
with this year's must-have accessory item -- the 2008 slip-knot bracelet.
The nation's largest specialty footwear retailer is, once again, proud to
offer a limited-edition, breast cancer awareness item for just $2 in all
its stores and Payless.com(R) -- enabling everyone to support the cause.
"The popularity of last year's slip-knot bracelet spurred us to bring
the item back for 2008," said LuAnn Via, president and chief executive
officer for Payless. "Our breast cancer awareness program is very
democratic and accessible -- offered chain-wide in all our nearly 4,500
stores for just $2. At this price point, we are working hard to ensure
everybody can join in and support this important cause."
The bracelet features a pink adjustable stretch cord with a newly
designed metal charm featuring the breast cancer awareness ribbon and
engraved on the backside with "2008."
This is Payless' fifth annual Taking Steps to Fight Breast Cancer
program to benefit breast cancer research and community outreach. Over the
past four years, Payless and its shoppers have raised more than $2 million
for breast cancer awareness through the program. In just four years,
Payless has joined the ranks of Komen for the Cure's "Million Dollar
Council." Payless said it will again donate 100 percent of the net profits
from the bracelet sales to Susan G. Komen for the Cure.
To buy the $2 Payless bracelet, consumers can visit stores or shop
http://www.payless.com beginning September 25. This is a limited-edition
item and available only while supplies last.
According to the American Cancer Society's 2008 facts and figures,
breast cancer is the most common cancer diagnosed among American women of
all ages and is second only to lung cancer in cancer deaths. In fact, one
in eight American women will be diagnosed with breast cancer in her
lifetime. For more information on breast health or breast cancer, contact
Susan G. Komen for the Cure at 1-877 GO KOMEN (1.877.465.6636) or visit
http://www.komen.org.
About Susan G. Komen for the Cure(R)
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would
do everything in her power to end breast cancer forever. In 1982, that
promise became Susan G. Komen for the Cure and launched the global breast
cancer movement. Today, Komen for the Cure is the world's largest
grassroots network of breast cancer survivors and activists fighting to
save lives, empower people, ensure quality care for all and energize
science to find the cures. We have invested well over $1 billion to fulfill
our promise, becoming the largest source of nonprofit funds dedicated to
the fight against breast cancer in the world.
About Payless
Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the
largest specialty family footwear retailer in the Western Hemisphere and is
dedicated to democratizing fashion and design in footwear and accessories
and inspiring fun, fashion possibilities for the family at a great value.
The company operates more than 4,500 stores. In addition, customers can buy
shoes over the Internet through Payless.com(R) at http://www.payless.com.
Collective Brands, Inc. (NYSE: PSS), headquartered in Topeka, Kan., is
a leader in bringing compelling lifestyle, fashion and performance brands
for footwear and related accessories to consumers worldwide. The company
operates three strategic units covering a powerful brand portfolio, as well
as multiple price points and selling channels including retail, wholesale,
ecommerce and licensing. Collective Brands, Inc. includes Payless
ShoeSource, also headquartered in Topeka, focused on democratizing fashion
and design in footwear and accessories through its more than 4,500-store
retail chain, with its brands American Eagle(TM), Airwalk(R), Dexter(R),
Champion(R) and designer collections Abaeté for Payless(TM), Lela Rose for
Payless(TM) and alice + olivia for Payless(TM), Patricia Field for
Payless(TM), among others; Stride Rite, based in Lexington, Mass., focused
on lifestyle and athletic branded footwear and high-quality children's
footwear sold primarily through wholesaling, with its brands including
Stride Rite(R), Keds(R), Sperry Top-Sider(R), Robeez(R), and Saucony(R),
among others; and Collective Licensing International, Englewood, Colo., the
brand development, management and global licensing unit, with such youth
lifestyle brands as Airwalk(R), Vision Street Wear(R), Lamar(R), Sims(R),
LTD(R), genetic(R), Dukes(TM), Rage(R), Ultra-Wheels(R), and Skate
Attack(R). Information about, and links for shopping on, each of the
Collective Brand's units can be found at http://www.collectivebrands.com.
SOURCE Payless ShoeSource, Inc.
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Related links:
http://www.payless.com
http://www.collectivebrands.com
CONTACT:
Mardi Larson, +1-612-928-0202,
mardi@mardilarson.com, for Payless
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