Atlantic City Is Selected as East Coast Venue
DIAMOND BAR, Calif., Sept. 18 /PRNewswire/ -- Responding to a strong
regional business and consumer market, SEMA, the Specialty Equipment Market
Association, today announced plans for the International Auto Salon-Atlantic
City, Friday through Sunday, May 21-23, 2004. The new event, to be held in
the newly redesigned Atlantic City Convention Center, will mirror the best
elements of the renowned International Auto Salon-Los Angeles and add features
to meet the unique needs of the East Coast market.
"The Eastern region holds great potential for this market -- our members
believe a business-to-business event combined with a stellar consumer show
will continue to build this segment of the industry," said Christopher J.
Kersting, SEMA president and CEO. "Tapping into the largest wave of vehicle
enthusiasts in decades is a critical priority for the industry, the SEMA
International Auto Salon-Atlantic City will help businesses reach one another
and a huge population of young consumers."
SEMA first tracked the sport compact performance market in 1997, when
retail sales of accessories and products for this automotive market sector
totaled $295 million. Growth has been in the double digits every year,
averaging 52.2%.
In 2002 retail sales reached $2.367 billion.
The association forecasts continued and dynamic growth and expects the IAS
bi-coastal show schedule to help propel that growth.
The SEMA International Auto Salon-Los Angeles is slated for Friday-Sunday,
April 2-4, 2004, and will be held at the Los Angeles Convention Center.
The opening day for each 2004 IAS event will feature trade-only exhibit
hours as well as targeted industry educational programs. Saturday and Sunday
will have exhibit hours for both trade and consumers, highlighting
cutting-edge specialty automotive trends and urban lifestyle attractions.
SEMA will offer a dual-show package that includes special freight and
drayage/material handling rates to exhibitors participating in both 2004
International Auto Salons. SEMA will also offer a special exhibitor package
to first-time IAS exhibitors.
SEMA organized the first International Auto Salon in 1998. IAS is the
only SEMA show open to consumers as well as the automotive industry's
professionals.
For more information about SEMA's 2004 International Auto Salon events,
contact ConvExx Show Management, askus@convexx.com.
SEMA represents the $27 billion specialty automotive industry. Founded in
1963, the trade association has 5,222 member companies. It is the
authoritative source of research data, trends and market growth information
for automakers and the specialty auto products industry. The industry
provides appearance, performance, comfort, convenience and technology products
for passenger cars, minivans, trucks, SUVs and recreational vehicles. For
more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA,
91765-3914; call 909/396-0289; or visit http://www.sema.org or http://www.enjoythedrive.com.
Image available at: http://www.sema.org/images/31596.jpg
CAPTION: SEMA's successful International Salon will move East to Atlantic
City with a second IAS set for Friday-Sunday, May 21-23, 2004. The 2004
IAS-Los Angeles will be held Friday-Sunday, April 2-4, at the Los Angeles
Convention Center.
SOURCE SEMA (Specialty Equipment Market Association)
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Related links:
http://www.enjoythedrive.com
http://www.sema.org
CONTACT:
Rosemarie Kitchin, ext. 104,
rosemariek@sema.org, or Lisa Schafer (Guth), ext. 181,
lisas@sema.org, both of SEMA, +1-909-396-0289
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