Marketing leader held senior posts at Cigna, Federal Express
COLUMBUS, Ohio, Sept. 18 /PRNewswire/ -- Nationwide today announced the
selection of James Lyski as chief marketing officer. He will be responsible
for corporate marketing, brand management, advertising, and communications
for all Nationwide companies.
Lyski most recently served as senior vice president for strategy and
product marketing at Cigna HealthCare, Inc., and was previously vice
president for U.S. marketing at Federal Express.
"Jim is a dynamic leader whose diverse experience in all aspects of
marketing strategy and execution will help our companies develop a
world-class marketing capability," said Jerry Jurgensen, Nationwide's CEO.
"His comprehensive understanding of consumer behavior and brand management
will strengthen our ability to differentiate ourselves in a very
competitive industry."
At Cigna, Lyski was responsible for corporate strategy, brand
management, advertising, promotions, new product development, marketing
research and corporate communications. Prior to Cigna, he served as chief
operating officer of Atabok, Inc., a Boston-based technology company. At
FedEx, where he had an 11-year career, he was responsible for advertising,
global brand management, telemarketing, small business and consumer
marketing, retail marketing and key customer marketing.
Lyski will report to Jurgensen and will be a member of the Nationwide
Office of the CEO, the company's senior leadership committee.
Nationwide, based in Columbus, Ohio, is one of the largest diversified
insurance and financial services organizations in the world, with more than
$158 billion in assets. Nationwide ranks #98 on the Fortune 100 list. The
company provides a full range of insurance and financial services,
including auto, motorcycles, boats, homeowners, life, commercial insurance,
administrative services, annuities, mortgages, mutual funds, pensions and
long-term savings plans. The Nationwide companies include the country's
seventh-largest property/casualty, the fourth-largest homeowners, the
sixth- largest auto insurance group and the country's largest farm owners
insurer. Nationwide Life Insurance Company, the major subsidiary of
Nationwide Financial, ranks 11th in assets according to A.M. Best. For more
information, visit http://www.nationwide.com.
Nationwide and the Nationwide Framemark are federally registered
service marks of Nationwide Mutual Insurance Company. On Your Side is a
service mark of Nationwide Mutual Insurance Company.
Contacts:
James Simon (614) 249-8576
simonj3@nationwide.com
Eric Hardgrove (614) 677-8516
hardgre@nationwide.com
SOURCE Nationwide Financial Services, Inc.
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Related links:
http://www.nationwide.com
http://www.nationwidefinancial.com
http://www.prnewswire.com/comp/607050.html/
CONTACT:
James Simon, +1-614-249-8576, or
simonj3@nationwide.com, or Eric Hardgrove, +1-614-677-8516, or
hardgre@nationwide.com, both of Nationwide Financial Services,
Inc.
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