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TechMash Boston Kicks Off With Industry Keynotes, In-Depth Tutorials and Interactive Demonstrations

  Thousands of Attendees Gather at Hynes Convention Center for Three Major
                         Conferences Under One Roof

    BOSTON, Sept. 18 /PRNewswire/ -- CMP Technology today kicked off
TechMash 2007 (http://www.cmp.com/techmash), bringing together hundreds of
attendees and exhibitors for three conferences -- Embedded Systems
Conference, Software Development Best Practices, and RFID World -- at the
Hynes Convention Center in Boston on September 18-21.
    The crowd today enjoyed keynote presentations including Jim McCarthy,
President, McCarthy Technologies who detailed for the audience how to
successfully aggregate the intelligence of their employees to solve tough
problems and achieve greatness at will. Also, David Intersimone, VP of
Developer Relations and Chief Evangelist of CodeGear took to the stage and
spoke of the great changes in today's software development world and what
the future of software development looks like in our virtual world.
    Ivar Jacobson of Ivar Jacobson International is to take the stage later
in the day to discuss how adopting complete processes does not make
practical sense, rather how people should mix and match ideas for software
development practices.
    Attendees gathered during the first day of the conference for
interactive tutorials. During the next three days conference attendees will
be able to attend more than 250 tutorial sessions, from hour-long
instruction to day-long in-depth lessons. Today's sessions included:
    Embedded Linux Jumpstart with William Gatliff
    Java Jumpstart with Michel de Champlain
    DSP Demystified with John Edwards
    Extreme Wireless with Larry Mittag
    Tomorrow the shows will gain even more momentum as the exhibit floor
opens featuring more than 200 companies including AMD, Mentor Graphics,
Microsoft, National Instruments (NI), Seagate Technology, IBM, Telelogic
and more.
    For more information please visit http://www.cmp.com/techmash.
    About CMP
    CMP (http://www.cmp.com/) is a media and marketing solutions company
serving the technology industry. With the leading online, event and print
brands in all technology market categories, and with services and tools
that reach beyond traditional advertising, CMP shapes and influences the
technology industry worldwide. CMP publishes highly respected media brands
such as TechWeb, InformationWeek, ChannelWeb, CRN, EE Times and TechOnline;
produces major industry events such as Interop, Web 2.0 Expo, XChange, Game
Developer Conference and the Embedded Systems Conferences; and provides
business information and marketing services such as the International
Customer Management Institute, Semiconductor Insights and Second Life
consulting for technology marketers. CMP is a subsidiary of United Business
Media (http://www.unitedbusinessmedia.com/), a global provider of news
distribution and specialist information services with a market
capitalization of more than $3 billion. For more CMP news, go to
cmp.com/news.
    Contact:
    Leslie Denson (Horn Group on behalf of CMP)
    ldenson@horngroup.com
    (781) 356-7100

    Contact:
    Linda Uslaner
    luslaner@cmp.com
    (516) 562-7685


SOURCE CMP Technology




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Related links:
  • http://www.cmp.com
  • http://www.unitedbusinessmedia.com
    CONTACT:
    Leslie Denson of Horn Group, +1-781-356-7100,
    ldenson@horngroup.com, for CMP Technology; or Linda Uslaner of
    CMP Technology, +1-516-562-7685, luslaner@cmp.com