Opening 3-1/2 Minutes of "Survivor: Gabon - Earth's Last Eden" to
Premier on CNET's New HD-Video Player - The First Edition of the Hit
Reality Series Ever to Air in HD
http://cnet.com/survivor
SAN FRANCISCO, Sept. 18 /PRNewswire/ -- CNET (http://www.cnet.com), where
people go to discover the latest in tech and consumer electronics, and a
property of CBS Interactive, today announced it has teamed up with CBS
Entertainment to provide the exclusive first look at SURVIVOR: GABON --
EARTH'S LAST EDEN in high definition.
The opening three-and-a-half minutes of the hit reality series' new
season will be available to stream at http://cnet.com/survivor beginning
Sept. 18 at 8:00 PM, ET, exactly one week before the show's premiere on the
CBS Television Network. The exclusive first look will be shown in
high-definition on CNET's new HD-video player, which launched this week.
CNET will also feature several exclusive video packages from SURVIVOR:
GABON -- EARTH'S LAST EDEN, including a behind-the-scenes look at the HD
technology used to produce the show, and segments from host Jeff Probst who
shares his insights on the castaways and gives a tour of this season's
Tribal Council location.
This season marks the first time that the hit reality series has been
shot in HD, enhancing the magnificent African landscape, natural elements
and fascinating wildlife seen on the show. SURVIVOR: GABON -- EARTH'S LAST
EDEN premieres Thursday, Sept. 25 at 8:00 PM on the CBS Television Network.
Full episodes of SURVIVOR: GABON -- EARTH'S LAST EDEN in high
definition will be available at http://www.CBS.com, the hub of the CBS Audience
Network, following their broadcast on the CBS Television Network. CBS.com
will also feature SURVIVOR: GABON -- EARTH'S LAST EDEN video clips, photo
galleries and message boards.
"The premiere of SURVIVOR in HD and the launch of CNET's new HD player
coincide nicely, providing a unique promotional opportunity to serve
SURVIVOR'S rabid fans and CNET's audience of tech enthusiasts with an early
look at the new season and its new technology," said George Schweitzer,
Chief Marketing Officer, CBS Corporation. "This is another great example of
utilizing CBS' diverse portfolio of assets to extend our marketing reach
for the launch of the Fall season."
"We're very excited to bring SURVIVOR fans and our CNET audience an
exclusive first look at this long-running hit series, and couldn't imagine
a better way to premiere our own HD-video player," said Joe Gillespie,
Executive Vice President, CBS Interactive. "The launch of our own HD-video
player now gives us the ability to provide our users with the rich,
detailed video they are becoming more accustomed to as the popularity of
HDTVs and HD programming increases."
Recently, CNET upgraded its video player so that users now have the
option to watch any video in HD or Standard Definition, depending on their
bandwidth. In addition, they will also be able to download CNET videos in
HD and watch them on any device, from a computer monitor to a 50-inch LCD
TV. Starting in October, Sony will be the exclusive sponsor of the HD video
player.
All new HD format videos can be found on CNET TV
(http://cnettv.cnet.com), the single destination to access all of CNET's
original video content, including CNET'S popular tech product reviews and
CNET TV's original programming such as Buzz Report and Insider Secrets. Now
with the HD format, tech product videos like CNET's "First Look from the
Labs" will help users through the comparison shopping process as the new
format gives a rich, detailed look at all the features of consumer
electronics like MP3 players, cell phones, laptops, and digital cameras.
About CNET
CNET (http://www.cnet.com), a property of CBS Interactive, is where people go
to discover the latest in tech and consumer electronics. Driven by a
trusted voice and a passionate community, CNET creates an open environment
for people to find and use the best products to fit their lifestyle. The
powerful combination of CNET's award-winning news, lab-tested product
reviews, safe and spyware-free downloads, and user-generated content give
people information and inspiration to live and thrive in a life gone
digital.
About the CBS Audience Network
With CBS.com serving as its hub, the CBS Audience Network has more than
300 partners including AOL, Microsoft, Yahoo!, Fancast, Joost, Bebo,
Netvibes, Sling Media and Veoh and social application partners including
Automattic, Brightcove, Clearspring, DAVE Networks, Goowy Media, meebo,
MeeVee, Musestorm, Ning, RockYou!, Slide, VideoEgg, Voxant and vSocial as
well as Web sites from CBS's owned television, radio, and affiliated
stations. The growing slate of CBS entertainment, news and sports content
available includes a roster of full episodes, clips and highlights based on
CBS and Showtime programming as well as original made-for-the-web content
from EyeLab, a programming unit that produces and distributes short form
video to the CBS Audience Network. All content is ad supported and free to
consumers.
About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the best online
content network for information and entertainment. Its portfolio of leading
brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET,
and Last.fm span popular categories like technology, entertainment, sports,
news, and business. With more than 150 million people visiting its
properties each month, CBS Interactive is a top 10 Web property globally.
SOURCE CBS Interactive
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Related links:
http://cnet.com/survivor
http://www.CBS.com http://www.cbsaudiencenetwork.com/
http://www.cnet.com http://www.cnettv.com
http://www.prnewswire.com/comp/965075.html
CONTACT:
Jenifer Concepcion, CBS Interactive,
+1-415-344-2441, Jenifer.concepcion@cbs.com; or Lori DelliColli,
CBS Entertainment, +1-323-575-4269, Ladellicolli@cbs.com
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