NEW YORK, Sept. 18 /PRNewswire/ -- This month, CURE Auto Insurance is
putting some of GEICO's enormous ad budget to its own use.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080918/NY33960 )
By utilizing the "Jiu-Jitsu Marketing" approach created by CURE's
advertising agency, Korey Kay & Partners, CURE is leveraging GEICO's
ubiquitous "Big Savings" message by securing billboard locations
immediately following the GEICO boards with the message "Bigger Savings."
"When you're being outspent 50-to-1 by a direct competitor, you have to
out think them," states Allen Kay, Chairman of Korey Kay & Partners. So
far, the concept is working. Call volume and quotes emanating from the area
have been up since the new billboards have been posted.
About Korey Kay & Partners
Korey Kay & Partners is a creatively driven New York based mid-size
advertising agency, known for its irreverent approach to marketing. Founded
as the "agency for entrepreneurs," Korey Kay's claim to fame is putting
companies on the map. Well-known successes include Virgin Atlantic Airways,
Comedy Central, and Celebrity Cruises. For more information, please visit
http://www.koreykay.com.
MEDIA CONTACT
Nick Mamola
V.P. Account Director
Korey Kay & Partners
212-463-5968
SOURCE Korey Kay & Partners
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Related links:
http://www.koreykay.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20080918/NY33960
AP Archive: http://photoarchive.ap.org AP PhotoExpress
Network: PRN6 PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Nick Mamola, V.P. Account Director, Korey Kay
& Partners, +1-212-463-5968
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