Grassroots campaign offers new online features to help Spanish-speaking
parents fight teen medicine abuse
WASHINGTON, Sept. 18 /PRNewswire-USNewswire/ -- Five moms from across
the country, who have spent the past year trying to educate parents about
the dangers of teen cough medicine abuse, are calling upon the Hispanic
community for help.
The Five Moms campaign, an online grassroots effort developed by the
leading makers of cough medicine, is now offering several new online
features to help spread the word within Spanish-speaking communities about
the dangers of cough medicine abuse.
"As a mother, foster mother, grandmother, and educator, I am committed
to raising awareness about teens looking to their family medicine cabinets
to get high," said Five Mom Hilda Morales, a native Spanish-speaker from
San Antonio, Texas. "Other members of the Hispanic community need
information about this teen substance abuse behavior so we can prevent it."
The new Five Moms resources include the recently launched
Spanish-language "tell-a-friend" feature, available at http://www.FiveMoms.com,
which allows site visitors to send a Spanish-language e-mail to their
friends and family about teen cough medicine abuse.
Data collected by the Partnership for a Drug-Free America show that one
in 10 teens, or 2.4 million young people, reports having abused OTC cough
medicine to get high. And young people are sometimes taking 25 to 50 times
the recommended dose when abusing these medicines. The Five Moms are
calling on the Hispanic community to help address this problem by taking
advantage of the resources available on FiveMoms.com, including new
Spanish-language content about the signs of cough medicine abuse and
valuable information about what parents can do to prevent this problem in
their homes.
"Cough medicine abuse affects all communities," said Linda A. Suydam,
president of the Consumer Healthcare Products Association (CHPA), the
association representing the makers of over-the-counter medicines
responsible for creating the campaign. "Our Spanish-language resources now
available on FiveMoms.com are an important step towards expanding our
outreach within Hispanic community about this problem. Now it's up to the
parents to help us spread the word."
For more information about the Five Moms campaign, visit
http://www.FiveMoms.com.
SOURCE Consumer Healthcare Products Association
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Related links:
http://www.FiveMoms.com
CONTACT:
Elizabeth Funderburk of Consumer Healthcare
Products Association, +1-202-429-3520
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