Water Sector Needs to be Reformed and Restructured for Financial
Sustainability

    L0NDON, September 19 /PRNewswire/ -- The fulfilment of reforms and
liberalisation processes in the water sector started in late 1990s in most of
the central and eastern European (CEE) countries is very crucial for the
region's steadily growing municipal water and wastewater treatment equipment
market.
    To strengthen the water sector reforms process, private companies have to
increase their investments and the municipal sector needs to secure loans.
This will help the sector in meeting the treatment standards and in attaining
financial sustainability.
    New analysis from Frost & Sullivan (http://www.environmental.frost.com), Central
and Eastern European Municipal Water and Wastewater Treatment Equipment
Markets, reveals that this market generated revenue of US$0.80 billion in
2004. Total market revenue is expected to reach US$1.40 billion in 2011.
    "A key challenge to this market is that the member countries and other
CEE nations are still in the process of harmonising the EU directives," notes
Mr. Fredrick Royan, Research Analyst at Frost & Sullivan. "Harmonisation
involves transposing the water directives into national legislations,
formation of river basin districts and classifying sensitive areas under the
Urban Waste Water Treatment Directive (UWWTD)."
    The state institutions - in the candidate as well as new member countries
- that deal with the implementation of legislations are under tremendous
pressure to comply with the legislations. This results in difficulties to
meeting deadlines, ultimately delaying water and wastewater treatment
equipment sales.
    Further, the differing economic growth levels in the CCE countries result
in varying priority levels for water and wastewater treatment investment
across these nations. While countries such as Poland are prospering
economies, others such as Ukraine and Croatia are still experiencing
instability.
    "Manufacturers can counter this situation by identifying the markets to
focus on and creating innovative strategies that ultimately provide
customised services to the individual end users," stresses Royan.
    Overall, treatment equipment suppliers need to follow a long-term
approach when they venture into the CEE market. Suppliers that establish
themselves in the initial tenure of ten years, gain when the developed CEE
municipal sector offers qualitatively enhanced opportunities.
    If you are interested in a virtual brochure, which provides
manufacturers, end users and other industry participants an overview of the
latest analysis of the Central and Eastern European Municipal Water and
Wastewater Treatment Equipment Markets, then send an e-mail to Magdalena
Oberland, Corporate Communications, at magdalena.oberland@frost.com with the
following information: your full name, company name, title, telephone number,
fax number, e-mail address and source of information. Upon receipt of the
above information, an overview will be sent to you through e-mail.
    Background
    Frost & Sullivan, a global growth consulting company, has been partnering
with clients to support the development of innovative strategies for more
than 40 years. The company's industry expertise integrates growth consulting,
growth partnership services and corporate management training to identify and
develop opportunities. Frost & Sullivan serves an extensive clientele that
includes Global 1000 companies, emerging companies, and the investment
community, by providing comprehensive industry coverage that reflects a
unique global perspective and combines ongoing analysis of markets,
technologies, econometrics, and demographics.
    http://www.frost.com

    Media Contacts:
    Europe:
    Magdalena Oberland
    Corporate Communications
    P: +44-207-915-7876
    E: magdalena.oberland@frost.com

    Americas:
    Trisha Bradley
    Corporate Communications
    P: +1-210-247-3870
    E: trisha.bradley@frost.com

    Asia Pacific
    Donna Jeremiah
    Corporate Communications - Asia Pacific
    P: +603-6304-5832
    E: djeremiah@frost.com

    India:
    Surbhi Dedhia
    Corporate Communications
    P: +91-22-2832-4705 Ext: 131
    E: sdedhia@frost.com

    Australia:
    Sharmin Jassal
    Corporate Communications
    P: +61-2-8247-8900
    E: sjassal@frost.com

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