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Edge Dynamics CEO John McGrory to Present at Industry Week's SMART/Manufacturing 2005 Conference

 Company Will Host Webcast on October 3, 2005 to Announce the Latest Release
         of its Industry-Leading Channel Commerce Management Solution

    REDWOOD CITY, Calif., Sept. 19 /PRNewswire/ -- Edge Dynamics, the leading
provider of Channel Commerce Management (CCM) solutions, today announced that
CEO John McGrory will present the "Building Blocks of Demand Driven Supply
Networks" at Industry Week magazine's SMART/Manufacturing 2005 Conference
tomorrow in Bloomingdale, Illinois. Edge Dynamics' leading enterprise software
solution is a key enabler of the Demand Driven Supply Networks (DDSN) business
model. The Edge Dynamics CCM software today already optimizes more than $60
billion in annual revenue streams for pharmaceutical manufacturers, and
manages trade agreements representing nearly 30 percent of U.S. channel
volume.
    Media representatives and industry analysts are invited to hear McGrory's
presentation at this conference and learn how technology innovations such as
the continuous in-line transaction analysis capability in Edge Dynamics'
solutions can serve as key building blocks to enable DDSN for manufacturers
and minimize variability in both the order stream and supply chain. Attendees
will also learn how companies today are already leveraging channel commerce
management solutions to maximize their financial performance.
    The presentation, titled "The Building Blocks of Demand Driven Supply
Networks - Where Manufacturing Nirvana Begins," will take place from 10:30 to
11:30 a.m. Central Time at the Indian Lakes Resort in Bloomingdale, near
Chicago's O'Hare Airport. Industry Week's SMART/Manufacturing 2005 conference
is designed to highlight best practices in manufacturing efficiency. For more
information about the conference, please visit http://www.iwsmartmfg.com.

    Edge Dynamics to Unveil Breakthrough Software Release Via Webcast
    Further extending its leadership in Channel Commerce Management, Edge
Dynamics will host a Webcast at 10 a.m. PDT on Monday, October 3 to unveil
highlights of its newest release, Edge Dynamics 3.0.  This Webcast will
provide media representatives and industry analysts with an overview of the
new enterprise-class features in the 3.0 release and highlight how Edge
Dynamics' industry-first CCM solution is helping leading pharmaceutical
manufacturers address issues related to channel control, regulatory
compliance, and patient safety.
    To register to attend the Webcast, visit http://www.edgedynamics.com/release3.

    Biography of John McGrory, CEO, Edge Dynamics
    John McGrory has served as President and Chief Executive Officer since
co-founding Edge Dynamics in 2002. He is a noted expert on channel commerce in
the Life Sciences industry, and a frequent speaker at industry events such as
the Healthcare Distribution Management Association (HDMA) conferences, the
TRAX Pharmaceutical Supply Chain Summit, and the Commercial Contract and
Chargeback Management Conference. As a contributing writer, he has been
published in leading pharmaceutical industry publications including Next
Generation Pharmaceutical, Pharmaceutical Business Strategies, and
Pharmaceutical Commerce.
    Previously, Mr. McGrory was President and CEO at RedKlay, an enterprise
software and services firm delivering enterprise resource planning and channel
commerce applications to manufacturing companies. Prior to RedKlay, Mr.
McGrory founded and served as the President and CEO of Applicast, an
application service provider delivering comprehensive enterprise application
outsourcing to manufacturing companies. Prior to Applicast, Mr. McGrory was a
consultant to several technology firms, including Oracle and Excite, and held
positions in engineering, engineering management, and business development at
Hewlett-Packard and General Magic. Mr. McGrory was also a Lecturer in the
Computer Science Department at Stanford University, and he received a B.S. in
Electrical Engineering from Stanford University.

    About Edge Dynamics
    Edge Dynamics is the pioneer and leading provider of channel commerce
management (CCM) solutions to the life sciences industry. Edge Dynamics'
solutions enable manufacturers to optimize their order stream processing for
addressing critical business challenges in the areas of channel control,
regulatory compliance, and patient safety. With Edge Dynamics' solutions,
companies can expect to boost revenues by 1 percent and profits by 5 percent.
Edge Dynamics combines deep domain expertise with industry-leading technology
to deliver a complete solution that optimizes sales, distribution, and supply
chain operations while complementing traditional transaction management and
analytic systems. Deployed at leading pharmaceutical manufacturers, the Edge
Dynamics enterprise software solution currently optimizes more than $60
billion in annual channel revenues. Edge Dynamics has offices in Redwood City,
California, and Philadelphia, Pennsylvania. For more information, visit
http://www.edgedynamics.com, send email to info@edgedynamics.com, or call 650-780-
7800.

Edge Dynamics and the Edge Dynamics logo are trademarks of Edge Dynamics, Inc.
in the United States and other countries. All other company and product names
  mentioned are the trademarks or registered trademarks of their respective
                                  companies.


SOURCE Edge Dynamics




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