Company to Expand Successful Event Ticket Search Site and Preview Six
Additional Shopping Categories at DEMOfall
HUNTINGTON BEACH, Calif., Sept. 19, DEMOfall 2005
/PRNewswire/ -- Following the market success of its unique event ticket
shopping search site, FatLens today announced an expansion of its
patent-pending technology to address more e-commerce categories for the 2005
holiday season. In October, the FatLens site will preview shopping search for
six popular categories -- clothing, accessories, shoes, luggage, jewelry and
electronics. The new shopping search capabilities will be demonstrated for the
first time to DEMOfall attendees this week.
Over the last five years, the number of Americans purchasing online has
grown by 63%, representing a $79 billion market in 2005. Consumers, familiar
with using Internet search to find Web sites and relevant content, are finding
that search engines are built for text search and do not provide comprehensive
and relevant shopping search results. FatLens is the first search engine with
technology designed specifically for shopping and intends to usher in a new
day for online shoppers.
"Shopping online is a popular activity and continues to grow tremendously
every year, but many consumers are still frustrated by not being able to find
what they want, or where to buy it," said Nanda Kishore, CEO, FatLens. "We
realized these frustrations were largely due to how consumers were doing their
shopping -- by using search engines meant to uncover information, not products
or merchants. With FatLens, we hope to provide savvy shoppers with a quantum
improvement in their online shopping search experience relative to today's
general purpose search engines and comparison shopping sites."
In June 2005, FatLens first launched its unique search technology for the
event ticket category and helped change the way consumers shopped for tickets
online by enabling them to search hundreds of sites all at once, including
Craigslist, eBay and primary ticket sellers like Ticketmaster. With the
expansion into six new shopping categories -- planned for an October 2005
preview launch -- consumers will find the same powerful shopping search
functionality with the following features:
-- The Web's Most Comprehensive Shopping Search Results -- FatLens has
a continuously growing search index that will quickly include all the
products carried by mainstream and major online retailers. Through a
combination of patent-pending search crawlers (spiders) and
algorithmic classification, the site will offer an unmatched
comprehensiveness in shopping search results.
-- Smart Search Engine Delivers Precise and Relevant Results -- Search
results are not based on merchant paid placements, but are precisely
matched algorithmically using full knowledge of the shopping
categories. For example, a search for "Motorola Bluetooth Headset"
will better reflect the searcher's intent and not show headsets from
other manufacturers. In addition, results are ordered by the Consumer
Merchant Preference (CMP) ranking which prioritizes results using
consumers' aggregate purchasing and search preferences. This means
that the first results shown are exactly what all other consumers
found as the most important for that specific search in that category.
The powerful search capability is especially well suited for "soft
goods" categories like clothing, accessories, shoes and jewelry.
-- Consumer Features Tailored for Shopping Search -- The FatLens search
engine interface is optimized for shopping search. The site's Wish
List feature enables shoppers to save product search results and come
back at a later time to items of interest, or easily compare multiple
items from different searches. Just like other search engines, FatLens
does not include extraneous capabilities such as merchant grading
systems, user reviews or feature comparisons, but will continue to add
only features that make the online shopping search experience easier
and more enjoyable over time.
-- New Merchant Revenue Approach -- Instead of using lead-based sponsored
advertising links or showing just the results that are paid
placements, the FatLens business model shows all relevant results and
is based on merchant sales. No other search engine or comparison
shopping site offers such direct goal alignment for merchants selling
online.
"FatLens is taking a powerful new approach to online shopping through its
innovative search technology. This is an enormous leap forward for the growing
world of online buying and selling," said Chris Shipley, Executive Producer of
the DEMO Conferences.
FatLens is showcasing the new shopping search capabilities onstage at the
conference and will be providing demonstrations in the DEMOfall 2005
Demonstrator Pavilion, station #27.
About DEMOfall 2005
The annual DEMO conferences focus on emerging technologies and new
products, which are hand-selected from across the spectrum of the technology
marketplace. The DEMO conferences have earned their reputation for
consistently identifying tomorrow's cutting-edge technologies, and have served
as launch pad events for companies such as Palm, E*Trade, Handspring and U.S.
Robotics, helping them secure venture funding, establish critical business
relationships and influence early adopters. Each DEMO conference features
approximately 70 new companies, products and technologies. For more
information on the DEMO conferences, visit http://www.demo.com.
About FatLens
FatLens, the Web's most powerful shopping search engine, is a new way to
search and shop online. FatLens uses patent-pending search technology
optimized for shopping to help consumers quickly find the best bargains and
the largest selection of products from all over the Internet. The FatLens
search capability, launched for event ticket shopping in June 2005, is
experiencing rapidly increasing consumer Web traffic. In October 2005, FatLens
is extending the search capability in a preview release that will help
consumers search and shop in six additional categories -- clothing,
accessories, shoes, luggage, jewelry and electronics. For more information on
FatLens, please visit the company's Web site at http://www.fatlens.com.
SOURCE FatLens
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Related links:
http://www.fatlens.com
CONTACT:
Kryssa Guntrum of Weber Shandwick,
+1-415-710-4870, or kguntrum@webershandwick.com, for FatLens
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