- Most Trusted Name in Mapping and Directions Introduces Accurate,
Simple-to-Use GPS for the Everyday Driver -
SKOKIE, Ill., Sept. 19 /PRNewswire/ -- Rand McNally - the company known
for 150 years for helping travelers safely get to and from their
destinations - today introduced its latest mapping and navigation tool: the
Rand McNally GPS Navigator.
The Rand McNally GPS Navigator is the first portable navigation device
from the provider of America's most trusted maps and directions. Rand
McNally has combined its leadership in navigation, its extensive
understanding of travel needs and the latest technology to create an
intuitive GPS navigation system that is simple enough for everyone to use.
GPS Built on Trust and Experience
As with all other Rand McNally products, the trusted mapmaker leveraged
its experience and consumer research to develop a product with features
consumers want.
"With 150 years' experience helping tens of millions of customers plan
trips and get safely to and from their destinations, we were not surprised
when recent independent research concluded that drivers trust Rand McNally
more than any leading GPS brand for accurate directions," said Robert
Apatoff, president and chief executive officer of Rand McNally. "As with
all Rand McNally travel tools, the GPS Navigator will help get drivers
where they need to go quickly, easily and safely."
Improving on Basic GPS
The Rand McNally GPS Navigator provides a rich feature set at an
affordable price. In addition to features drivers would expect in a leading
GPS device - such as an easy-to-read 3.5-inch color touch screen, clear and
accurate voice-prompted directions, and automatic rerouting for missed
turns - Rand McNally has included travel tools drivers won't find anywhere
else.
In response to extensive consumer feedback, the Rand McNally GPS
Navigator comes with a specially designed, companion printed road atlas and
trip planner to help overcome the limits of any small device screen in
providing the "big-picture" perspective drivers want. To further help
travelers decide where to go and what to do along the way, the travel
experts at Rand McNally loaded the GPS Navigator with 26 Rand McNally
award-winning Best of the Road(TM) trips. Each Best of the Road trip
provides a specially selected driving itinerary complete with attractions,
restaurants and shops, all created by Rand McNally's award-winning
editorial staff.
Recognizing that GPS technology is new to many consumers, Rand McNally
wants to make sure it doesn't leave drivers stranded. Rather than providing
technical support only during regular business hours, as other leading GPS
providers do, Rand McNally will dramatically increase the number of hours
per week technical support is available - including well into the evenings
and on weekends, when drivers are most likely to make their purchases.
GPS Navigator Compact, Easy to Transport
Travelers who prefer to pack light need not worry: The Rand McNally GPS
Navigator has a slim, lightweight design that is an inch thinner than many
GPS devices in its class. As a result, it occupies less space on the
dashboard and easily fits in a briefcase or purse.
To enhance the user's experience, the GPS Navigator also features a
new, highly sensitive GPS receiver - the SiRF III chip - as well as
multi-stop route planning, a detour button to route quickly around traffic
and a "Go Home" button that directs the driver home from any location.
The Rand McNally GPS Navigator will be available for $499.99
exclusively at http://www.RandMcNally.com/gps and Amazon.com starting Sept.
18 before being made available more widely in October.
About Rand McNally & Company
Rand McNally is North America's largest commercial maker of national
and local maps, street guides and atlases. The company's print and
electronic products include America's No. 1 Road Atlas, The Thomas Guide(R)
map books, custom-made wall maps on the Web, navigation solutions and
online maps, directions and trip planning at http://www.randmcnally.com .
Celebrating its 150th anniversary in 2006, Rand McNally offers the most
trusted tools to discover, map and navigate your world. The company leads
the way with innovative products and services for the consumer, business,
education and commercial transportation markets. For more information,
visit http://www.randmcnally.com or call (800) 333-0136.
SOURCE Rand McNally
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Related links:
http://www.randmcnally.com
http://www.RandMcNally.com/gps
CONTACT:
Paul Elsberg of The Reynolds Communications
Group, +1-312-541-9300, Ext. 106, pelsberg@reynoldsgroup.com , or
Sarah Butterfass of Rand McNally, +1-847-329-6419,
sbutterfass@randmcnally.com
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