Drifters, Donks and Rat Rods - the Youth Market is Leading a Revolution of
Style and Performance
DIAMOND BAR, Calif., Sept. 19 /PRNewswire/ -- Three emerging youth
culture trends are making a big impact in the specialty industry these
days. All three are cool, crazy and full of potential -- and as different
as they are outrageous. First you've got donks -- big-built, high-rise
rolling jewelry, inspired by the rags-to-riches hip-hop culture. Donk
owners take 70's, 80's and 90's domestic sedans and trick them out with
custom interiors, paint, monster tires and engine modifications, sinking
upwards of $60,000 into making them over-the-top street sensations.
Then there's the rat rod -- a veritable Franken-car, a junkyard medley
of stripped-down power. The gloves are off with these anti-street rods,
just like the bells and whistles. Every non-essential part is gone. The
roofline and suspension are chopped. Upholstery is home-made, paint job,
primer gray. Big money goes into these rides, but all of it's under the
hood -- if there is a hood, that is.
And finally, there's drifting -- the hottest new development in extreme
motorsports, taking tight corners at high speed with low traction. Drifting
is one of the most dynamic and exciting forms of head-to-head competition
to come along since drag racing. Big in Japan, this daredevil's pastime is
just beginning its rise to super-status in the U.S. All three of these
exciting trends add up to great potential for the specialty industry -- not
just in terms of increased sales now, but also in the cultivation of
customer loyalty.
SEMA has always recognized the critical importance of the youth market
to the ongoing success of the industry, and nowhere is that more apparent
than at the SEMA Show, where you can see up close and in depth what's next
for this lucrative market, and get everything you need to take advantage of
it. Check out the incredible feature vehicles and the newest performance
and accessory products that are inspiring young drivers. Find out what
they'll be buying next. Catch the drifting demos on the Motor Trend Proving
Grounds. And meet all the exhibiting manufacturers on the cutting edge of
these three huge new trends -- all at SEMA Show 2006.
Find everything you need to know about the three newest trends moving
the growing youth market. To pre-register, go to http://www.semashow.com/register.
About the SEMA Show
The SEMA Show, the annual showcase of technology, trends and products
for the $34 billion automotive accessories industry, will be held Oct. 31
-- Nov. 3, 2006 at the Las Vegas Convention Center from 9 a.m. to 5 p.m.
Tuesday through Thursday and 9 a.m. to 4 p.m. Friday.
This year's exclusive event, open only to verified industry
professionals and media, will feature more than 2,000 exhibitors in over
one million square feet of space. Over 100,000 trade professionals are
expected to attend this year to walk through the 11 market-based sections
and view the anticipated 1,400 never-before seen products that will be
displayed in the New Products Showcase.
Online registration and additional information about the SEMA Show is
available at, http://www.semashow.com, or by contacting ConvExx Show Management at
askus@convexx.com, or 702/450-7662, ext. 118.
SEMA, the Specialty Equipment Market Association founded in 1963,
represents the $34 billion specialty automotive industry of 6,817
member-companies. It is the authoritative source for research, data, trends
and market growth information for the specialty auto parts industry. The
industry provides appearance, performance, comfort, convenience and
technology products for passenger and recreational vehicles. For more
information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA
91765, tel: 909/396-0289, or visit http://www.sema.org and http://www.enjoythedrive.com.
SOURCE SEMA
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Related links:
http://www.enjoythedrive.com
http://www.semashow.com/register http://www.semashow.com
http://www.sema.org
CONTACT:
SEMA News Bureau, +1-909-396-0289, ext. 217,
or +1-714-557-3663, ext. 210
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