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World's Largest Telecommunications Exhibition Names PR Newswire As Official Breaking News Service

    LONDON, Sept. 20 /PRNewswire/ -- Telecom '99 + Interactive '99, the
world's largest telecommunications trade show, has named PR Newswire the
official breaking news service for the exhibition in Geneva, PR Newswire
announced today.
    Telecom '99 + Interactive '99 is the biggest telecommunications event in
the world, highlighting today's technological breakthroughs and their impact
on the future. It will welcome more than 200,000 visitors, from government to
industry and the media from 10th-17th October 1999.  More than 1,000 key
players in the converging telecommunications, computing and broadcasting
industries are expected to exhibit at the conference.
    "We are offering something special for this event, news release
distribution plus a Virtual Press Kit that differs from the traditional trade
show press kit format," said Mark Crossley, Trade Show Specialist at
PR Newswire Europe, the European headquarters of PR Newswire. "We have elected
to provide some of our services free of charge to exhibitors prior to the
event, introducing some of our cutting-edge product line that the leaders in
telecommunications have come to expect from PR Newswire."
    Through NEWSdesk, PR Newswire's Internet news retrieval and tracking
service (http://www.newsdesk.com), exhibitors may create a Virtual Press Kit
for the show at no cost to provide information to the media and other web site
visitors. The Virtual Press Kit contains extensive company information,
specifically: three English-language documents of unlimited length, a live
link to exhibitors' homepages, contact details for their press officer and a
report on the number of journalists accessing the site. It also may include a
photograph.
    PR Newswire also is offering free NEWSdesk distribution to exhibitors,
reaching thousands of hi-tech journalists worldwide. Print facility for press
packs, press invitations and other material is available through the London
office.
    News releases and photos from exhibitors will be disseminated to the
global media and financial community through PR Newswire's vast distribution
network at a discount. In addition, releases and photos will be delivered to
specialized trade publications and hundreds of the best Internet web sites and
online databases, including PR Newswire's highly popular web sites,
http://www.prnewswire.com for the general public and the PRN Press Room
exclusively for the media at http://www.prnmedia.com . News releases
distributed from the show will also be sent to a special web site for
Telecom '99 available from the PR Newswire trade show news web site at
http://www.prnewswire.com/prntradeshows .
    PR Newswire is the world leader in the electronic delivery of information
directly from companies, institutions and agencies through its cutting-edge
wire, fax, satellite, e-mail and Internet network. Forty-five years after
founding the industry, it has 35 bureaus worldwide, an exclusive partnership
with Canada NewsWire and a vast international affiliate system. PR Newswire
Europe integrates PR Newswire with recently acquired Two-Ten Communications,
NEWSdesk International and Oxford Information Technology to provide
unparalleled services for public relations and investor relations
professionals in Europe to reach the global media, financial community and
consumers.


SOURCE PR Newswire




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    CONTACT:
    Renu K. Aldrich, PR Manager of PR Newswire,
    212-282-1929, 800-503-2654 (pager), Renu_Aldrich@prnewswire.com;
    or Gail Bratchpiece, PR Officer of PR Newswire Europe,
    +44-020-7454-5134, gail.bratchpiece@prnewswire.co.uk