FORT LAUDERDALE, Fla., Sept. 20 /PRNewswire-FirstCall/ -- Wimbledon
Champion, Maria Sharapova has signed an exclusive license agreement with
Parlux Fragrances, Inc. (Nasdaq: PARL) to launch a signature fragrance under
her own name. Parlux expects to launch before the end of 2005.
"This is a great opportunity for me to do something creative and fun,"
17-year-old Sharapova said. "I love the world of fashion and I'm looking
forward to experiencing it first-hand."
Ilia Lekach, Chairman and CEO of Parlux added, "We believe that Maria is
a special young lady with a remarkable sense of fashion. She exudes a passion
for being the best and her talent promises a brilliant career far beyond
tennis. Her accomplishments attest to her athletic prowess and we expect to
support her fashion aspirations with an equally successful fragrance. We
believe her fragrance will also spearhead our global expansion into Eastern
Europe."
Sharapova, the world's ninth-ranked tennis player and one of the youngest
champions ever at Wimbledon, has built a global fan base. She is an emerging
personality who possesses a champion's desire to succeed.
The agreement was negotiated by IMG.
Parlux Fragrances, Inc. is a manufacturer and international distributor
of prestige fragrances and holds the licenses to manufacture and distribute
the designer fragrance brands of Perry Ellis, GUESS?, Ocean Pacific (OP),
Paris Hilton and Fred Hayman Beverly Hills.
The Company may periodically release forward-looking statements pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause actual results, performance or
achievements of the Company or its industry to be materially different from
any future results, performance or achievements expressed or implied by such
forward-looking statements. These risks and uncertainties include, among
others, future trends in sales and the Company's ability to introduce new
products in a cost-effective manner. Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of the date
thereof. The Company undertakes no obligation to publicly release the result
of any revisions to these forward-looking statements that may be made to
reflect events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events.
SOURCE Parlux Fragrances, Inc.
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Related links:
http://www.parlux.com
Company News On-Call:
http://www.prnewswire.com/comp/674987.html
CONTACT:
Ilia Lekach, Chairman & CEO, Parlux
Fragrances, Inc., +1-954-316-9008, ext. 116; or Linda Dozoretz,
or Carla Schalman, both of IMG, +1-323-656-4499
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