23 States Signed Up for 'Deal or No Deal'
NEW YORK, Sept. 20 /PRNewswire-FirstCall/ -- Scientific Games (Nasdaq:
SGMS) announced that 23 lotteries have signed on to the multi-state "Deal
or No Deal" instant game. New York launched their $5 instant game on August
22nd and so far it is one of the top five selling $5 tickets ever. The
Pennsylvania, Vermont, Missouri and Washington's lotteries have also
launched their $5 versions of the game with the remaining states launching
later this month or in October to coincide with the show's second season.
The launch of this innovative game concept has been much-anticipated by
lotteries across the country.
"We internally discussed ways to build on last year's success of 'Deal
or No Deal' and determined that offering players the opportunity to
actually play the game show would be a compelling and ground-breaking
opportunity," said Steve Saferin, President of Scientific Games Properties.
"We put together deals with both Endemol, the show's producers, and Howie
Mandel to give lottery players the chance to fulfill the fantasy of
actually playing the game show in real life. It is truly a
once-in-a-lifetime prize."
In addition to the trips, which include a true "Hollywood experience"
for the winners and three of their guests, every participating state can
offer and advertise the final second-chance drawing of $1 million dollars.
Even after the "top prize" of a trip to Hollywood, there is another top
prize, giving lotteries the opportunity to continue selling the game. To
date, there are 117 trips lined up, with more expected due to potential
game re-prints.
"Many lotteries are not large enough to offer a $1 million
second-chance drawing," added Saferin. "But this game allows them to do
just that. That's how we designed it. This will be special for their
players and will attract a new player base." Also, as part of the "deal"
negotiated by MDI Entertainment, a wholly-owned subsidiary of Scientific
Games, participating lotteries have created point of purchase materials
that feature the likeness of Howie Mandel and are using MDI
created/provided radio and television spots featuring Howie Mandel.
Last year, 19 lotteries in the U.S. and Canada ran their own versions
of "Deal or No Deal" at different price points with a combined average
index of over 130. Some states indexed at close to 200 with the game
selling out in a matter of 3-4 weeks. In its first season last year, "Deal
or No Deal" swept the ratings and proved to be a true television
phenomenon. The second season started this past Monday and will then switch
to Friday and run every Wednesday and Friday. Scientific Games took the
play style of the game show and developed a unique elimination play style
for instant tickets. In the linked multi-state instant game, lotteries can
choose between traditional key number match play style and the elimination
style.
About Scientific Games
Scientific Games Corporation is the leading integrated supplier of
instant tickets, systems and services to lotteries worldwide, a leading
supplier of fixed odds betting terminals and systems, Amusement and Skill
with Prize betting terminals, interactive sports betting terminals and
systems, and wagering systems and services to pari-mutuel operators. It is
also a licensed pari-mutuel gaming operator in Connecticut, Maine and the
Netherlands and is a leading supplier of prepaid phone cards to telephone
companies. Scientific Games' customers are in the United States and more
than 60 other countries. For more information about Scientific Games,
please visit our web site at http://www.scientificgames.com.
Company Contact:
Investor Relations
Scientific Games
212-754-2233
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SOURCE Scientific Games
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CONTACT:
Investor Relations, Scientific Games,
+1-212-754-2233
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