New OASIS Promotions and Rewards Software Allows Casino to Offer Random
Jackpot, Bounce Back, Promotional Credit Play and Loyalty Building Tools
LAS VEGAS, Sept. 21 /PRNewswire/ -- Aristocrat Technologies, Inc., a Las
Vegas-based provider of gaming machines and casino management systems, will
display new casino-customizable promotions technology at the 2004 Global
Gaming Expo (G2E) October 5-7 at the Las Vegas Convention Center.
Aristocrat's OASIS Promotions Technology and OASIS Rewards(TM) offer OASIS
system customers the ability to electronically deliver tailored promotions and
rewards directly to slot machines and offer reward redemption in redeemable
and non-redeemable credits -- not cash -- so players never have to wait in
line at the slot club to redeem their promotional offers.
"OASIS Promotions Technology is very exciting because it provides casino
operators with full control of their marketing and promotions programs and
delivers rewards to players on any game connected to our OASIS system," said
Ron Jeffrey, Aristocrat's Vice President of Global Gaming Systems. "Operators
can reward players in points or promotional credits, thus ensuring that
players can, in turn, use the rewards for play, cashing out only their
winnings."
At G2E, Aristocrat will offer live demonstrations of how OASIS Rewards are
delivered using Aristocrat's PersonalBanker(R) promotional credit download
system. PersonalBanker enables casinos to grant promotional credits to groups
or individual players as rewards for play, contests, or as part of other slot
tournaments and casino promotions. Players can also upload their
non-promotional credits to their PersonalBanker accounts and download those
credits to a different gaming machine. The rewards can be funded using fixed
budgets, eliminating game hold and volatility issues. In addition, casinos
can customize an unlimited number of rewards and promotions to meet the needs
of each property's market.
"We're really leading the way in putting promotions tools and reinvestment
programs in the hands of casinos," Jeffrey said. "Because our technology is
completely customizable, gaming operators have complete control and
flexibility."
Aristocrat will also showcase other products designed to help casinos
manage their marketing and promotions program. The Company will present
Marketing Manager(TM), a module designed to manage marketing campaigns and
event monitoring. Also on display will be OASIS(TM) PlayerHOST(TM), a
wireless, pocket PC device that identifies and locates important casino
customers as soon as they begin playing, allowing operators to ensure that
their staff provides superior service. The streamlined device even allows
casinos to track player contact, keep player statistics, and monitor comps and
redemptions by player.
Another key innovation that Aristocrat will display is the Company's
newest OASIS PRIME(TM) applications developed with the next-generation
Microsoft(R).NET development framework. The Company will provide
demonstrations of Multi-Game Analyzer PRIME(TM), which allows operators to
analyze and monitor their multi-game products; Quickets PRIME, a cashless
validation system; and Jackpot/Fill PRIME(TM), which provides a flexible and
automated method for monitoring and processing jackpots, fills, preventative
maintenance fills and tax forms.
All products are subject to the normal regulatory approvals in each
jurisdiction.
About OASIS
Aristocrat is the global leader in gaming systems. There are more gaming
establishments and machines monitored by Aristocrat systems including OASIS
than any other. Aristocrat's OASIS Casino Management System utilizes the
popular Windows operating platform and advanced electronic monitoring
equipment to collect, integrate, analyze and report information on player and
gaming activity. OASIS enables operators to link their revenue centers
together, including casino, hotel, food and beverage and other gaming areas.
About Aristocrat Technologies, Inc.
Las Vegas-based Aristocrat Technologies designs and markets gaming
machines, casino management systems, progressive systems, and progressive
jackpot meters. Aristocrat Technologies, Inc. is a subsidiary of global
gaming company Aristocrat Leisure Limited, which is listed on the Australian
Stock Exchange (ASX: ALL). For more information, please visit the Company's
website at http://www.aristocratgaming.com.
About G2E
G2E is the international gaming trade show and conference "by the industry
and for the industry." Organized by the American Gaming Association (AGA) and
Reed Exhibitions, G2E made its debut in fall 2001, defining itself as the
pre-eminent show for the gaming-entertainment industry. For more information
about G2E 2004 or to register, please visit http://www.globalgamingexpo.com.
SOURCE Aristocrat Technologies, Inc.
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Related links:
http://www.aristocratgaming.com
CONTACT:
Laura Olson of Aristocrat Technologies, Inc.,
+1-702-270-1475, or fax, +1-702-270-1585,
lolson@aristocrat-inc.com
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