Customized Ad Placements and Focused Demographic Targeting to Reach TRUE's
10 Million Members
DALLAS, Sept. 21 /PRNewswire/ -- TRUE(R), the leading scientifically
based online relationship service, is now providing in-depth ad placement
to advertisers as a way to effectively target its 10 million-plus member
base. TRUE is utilizing its patent-pending, metrics-based ad-marketing
program to provide online advertisers a customized, measurable advertising
vehicle on its site. This also marks the first time the online relationship
service will sell its advertising and expertise directly, rather than only
through third parties.
TRUE offers companies a targeted approach to advertising by partnering
its members with products and services that directly appeal to their unique
interests -- as opposed to mass marketing with ineffective, blind ad
placements.
"We're in the business of successfully matching our members with the
best partners around, and that mantra holds true with our advertising
relationships as well," says Herb Vest, founder and chief executive officer
of TRUE. "Not only are we helping companies promote quality products and
services, but we're honing the overall message and placement to ensure that
TRUE members are being introduced to companies that offer an item of
interest, based on general demographic information. As the most-visited
Internet dating site nationwide and with more than 10 million members, TRUE
offers our advertisers a wide array of potential customers they can reach."
Members are offered products and services that may be of interest based
on initial public membership information provided during the registration
process. This offer allows TRUE to filter irrelevant ads for its members by
working with companies to present consumers with the most appropriate
products and services.
TRUE believes this is a high-value proposition for advertisers, as time
and money aren't wasted targeting unqualified consumers. Each on-site ad is
placed to reflect optimal viewing location and run time, to better appeal
to individual member preferences, making a click-through more efficient.
Response rates are thoroughly evaluated, and adjustments are made to the
ads and placement specifications to optimize their effectiveness.
"We're utilizing firsthand expertise gleaned from years purchasing ads
based on demographic and psychographic targeting to help our advertising
partners create an efficient, targeted approach to promoting their products
and services on TRUE," says Ruben Buell, president of TRUE. "We built our
company into the leading dating site on the Web by successfully matching
our members with partners that fit their unique individual preferences, and
we view this program as a natural extension of this systematic approach."
About TRUE
TRUE is safer, savvy and the leading scientifically based, online
relationship service, whose mission is to help singles find long-lasting
and fulfilling relationships. Founded on an advanced, scientifically based
compatibility test uniquely endorsed by Psychology Today and independently
certified to meet the Standards for Educational and Psychological Testing,
TRUE is the only online relationship service that actively seeks to further
protect the safety of its communicating members by conducting extensive
criminal background screenings and single-verification screenings. With the
help of proprietary research and in conjunction with national and
international advisors in the field of relationship and psychology, TRUE's
team of experts guides members step-by-step through all stages of the
relationship-building process. To find out more about how TRUE helps people
around the world Live.Love.Learn.(R) please visit http://www.true.com.
Press Contact:
Meredith McKee
Vollmer Public Relations
972/488-4790
mmckee@vollmerpr.com
SOURCE TRUE.com
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Related links:
http://www.true.com
http://www.prnewswire.com/comp/919610.html /
CONTACT:
Meredith McKee, of Vollmer Public Relations
for TRUE.com, +1-972-488-4790, mmckee@vollmerpr.com
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