'Giving - Live at the Apollo' Scheduled for September 29 at the Historic
Apollo Theater
NEW YORK, Sept. 21 /PRNewswire-USNewswire/ -- MTV and the Clinton
Global Initiative (CGI) will host a roundtable discussion on the state of
affairs of youth activism later this month in New York City, bringing
together a panel of icons and change makers that will include President
Clinton, Bono, Chris Rock, Alicia Keys, Shakira, and Christina Norman,
President of MTV. As part of the special event, "CGI and MTV present:
Giving - Live at the Apollo," each individual will discuss their efforts to
influence change on pressing social issues and invite young people to
partner with them on a new initiative - designed to improve communities
nationwide and make a difference in the lives of people living in the
poorest places on the planet.
The conversation will take place on September 29th at Harlem's historic
Apollo Theater and be moderated by MTV News correspondent Sway Calloway.
"Giving - Live at the Apollo" will also showcase show-stopping live
performances from Alicia Keys and Shakira. The discussion and concert will
be webcast live on Think.MTV.com, ONE.org and keepachildalive.org, with a
special on the day's events to be later broadcast on MTV, mtvU and MTV
Tr3's.
The Clinton Global Initiative, a nonpartisan project of the Clinton
Foundation, is a three-day annual conference that seeks to find innovative
solutions to some of the world's most pressing challenges. CGI and MTV are
committed to empowering young people with the tools to play an important
role in addressing the challenges we face through community service and
youth activism.
Other proud sponsors of this event include ONE: The Campaign to Make
Poverty History (one.org), a coalition of more than 2.4 million Americans
banded together to end to extreme global poverty and preventable disease;
"Keep a Child Alive," which provides life-saving AIDS medicines directly to
children and families with HIV/AIDS in Africa; and ALAS ("Wings" -
fundacionalas.org), a coalition of artists, intellectuals and entrepreneurs
dedicated to improving the health and education of Latin American children.
"CGI and MTV present: Giving - Live at the Apollo" represents an
important milestone for thinkMTV, the umbrella for MTV's on-air, off-air
and online pro- social campaigns that engage, educate and encourage young
people to take action on some of the biggest challenges facing their
generation. The backbone for MTV's pro-social efforts is Think.MTV.com, a
new online community where young people, their friends and some of the
biggest names in pop culture come together to effect positive social
change.
The Think Community is dynamic, multimedia-driven and enables youth to
easily learn more about the issues that matter to them most, share their
opinions -- via uploaded online videos, podcasts and blogs -- and connect
with others to make a difference. The site is one of the only to reward
members for positive actions taken online or off, serving up chances to
hang out with socially conscious celebs, access to exclusive MTV events,
exposure on MTV and other national media outlets, as well as grants,
scholarships and more. Think.MTV.com was built with the help of financial
support and expertise from founding partners the Case Foundation, Bill &
Melinda Gates Foundation, Goldhirsh Foundation and MCJ Amelior Foundation.
For more information or to build a profile and become involved, visit
Think.MTV.com.
"CGI and MTV present: Giving - Live at the Apollo" is produced by
LiveNation.
SOURCE MTV
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Related links:
http://www.mtv.com
CONTACT:
Jason Rzepka of MTV, +1-212-654-7198,
Jason.Rzepka@mtvstaff.com; Clinton Foundation, Press Office,
+1-212-348-0360
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