NEW YORK, Sept. 23 /PRNewswire/ -- The Internet has spawned thousands of
online publications, prompting the creation of a new tool to monitor web news
coverage of companies and competitors, PR Newswire announced today.
PR Newswire, which provides public relations and investor relations
professionals with a host of cutting-edge services, is now offering its
customers a new web publications clipping service that covers more than
1,200 online publications. The service, which adds new publications daily, is
the only one of its kind that allows fine-tuned searches and offers a fixed
fee.
"A news story does not have to be printed or aired to make an impact
anymore," said David Armon, PR Newswire's vice president for sales. "Millions
of web users get their news online, and we are thrilled to offer a new
monitoring service that covers this growing segment of the media industry."
Many news organizations have started to provide extra news coverage on the
web, while new media outlets have developed entirely online, he said. The web
clippings service provides swift feedback to customers regarding news coverage
they may not be aware of, giving public relations and investor relations
professionals a strong measurement tool, Armon added.
Subscribers to the new service receive clip reports each day generated by
an electronic spider search of chosen keywords. The service is powered by
eWatch Inc., the New York-based company that produces Internet monitoring
tools that PR Newswire offers its customers. The clipping reports, which may
be accessed through e-mail or a password-protected web site, hyperlink
directly to articles with highlighted key words for easy reference.
Communication professionals seeking additional information on the web
clipping service may contact PR Newswire at 888-776-0942.
PR Newswire is the world leader in the electronic delivery of breaking
news releases and information directly from companies and institutions through
its cutting-edge wire, fax, satellite and Internet network. Forty-five years
after founding the industry, it has 35 bureaus worldwide, an exclusive
partnership with Canada NewsWire and a vast international affiliate system.
PR Newswire provides a broad complement of services enabling public relations
and investor relations professionals to immediately access the media,
financial community and consumers.
SOURCE PR Newswire
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Related links:
http://www.prnewswire.com
CONTACT:
Renu K. Aldrich, Public Relations Manager,
212-282-1929, 800-503-2654 (pager), Renu_Aldrich@prnewswire.com,
or David Armon, Vice President for sales, 212-282-1930, or
Dave_Armon@prnewswire.com, both of PR Newswire
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