Hyundai Claims 72nd Most Valuable Brand in the World in 2008
BusinessWeek/Interbrand 'Best Global Brands' Study
FOUNTAIN VALLEY, Calif., Sept. 23 /PRNewswire/ -- The Hyundai brand
continues to grow as its value rose by nine percent to $4.8 billion in the
2008 Top 100 Global Brands study jointly conducted by Interbrand, a leading
consultancy in branding, and BusinessWeek.
Since debuting in 2005 on the annual Best Global Brands list, Hyundai
has registered steady annual growth in its global brand value. In the
latest study, Hyundai ranked eighth among global automakers, ahead of
several prominent competitor brands including Porsche, Lexus and Nissan. By
region, Hyundai saw its largest gains in brand value in India, Korea and
emerging markets like Russia and Brazil.
Korea's leading automaker has grown in prominence on the global stage
thanks to steady improvements in the quality and design of its vehicles,
and rapid globalization efforts that have provided Hyundai with a
manufacturing foothold in the key emerging markets of India and China.
"Our investment into continuous quality improvement has provided us
with the momentum we need to grow the Hyundai brand globally," said Vice
Chairman and CEO Dong-Jin Kim.
Perceptions of the Hyundai brand among new car buyers have been
transformed as a result of dramatic improvements in the quality and styling
of Hyundai vehicles. This, in turn, has fuelled a steady increase in sales
and confidence in the brand among both customers and dealers.
Brand management is a top priority at Hyundai. Brand management
considerations influence decision-making at all levels of the organization,
from styling and marketing to communications, retail and after-sales
service.
2008 Interbrand Ranking
Automotive
Ranking Brand Brand Value Change Top 100
(US $Billions) Y-o-Y Ranking
1 Toyota 34.0 6% 6
2 Mercedes-Benz 25.6 9% 11
3 BMW 23.3 9% 13
4 Honda 19.1 6% 19
5 Ford 7.9 -12% 49
6 Volkswagen 7.0 8% 53
7 Audi 5.4 11% 67
8 Hyundai 4.8 9% 72
9 Porsche 4.6 9% 75
10 Lexus 3.6 7% 90
11 Ferrari 3.5 93
Interbrand (http://www.interbrand.com), the leading brand consultancy,
was founded in 1974. Interbrand has offices in over 30 cities in more than
20 countries around the globe and clients from among the most respected
businesses.
BusinessWeek is a leading global business media organization which was
founded in 1929 and is published by the McGraw-Hill Companies. BusinessWeek
has more than 4.8 million readers each week in 140 countries. For the 2008
Top Global Brands study, go to:
http://images.businessweek.com/ss/08/09/0918_best_brands/index.htm
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed
throughout the United States by Hyundai Motor America and are sold and
serviced through almost 800 dealerships nationwide.
HYUNDAI MOTOR COMPANY
Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia
Automotive Group which was ranked as the world's fifth-largest automaker in
2007 and includes over two dozen auto-related subsidiaries and affiliates.
Employing over 75,000 people worldwide, Hyundai Motor posted sales of
US$74.9 billion in 2007 on a consolidated-basis and US$32.8 billion on a
non-consolidated basis (using the average currency exchange of 929 won per
US dollar). Hyundai vehicles are sold in 193 countries through some 6,000
dealerships and showrooms. Further information about Hyundai Motor Co. and
its products is available at http://www.hyundai-motor.com
SOURCE Hyundai Motor Co.
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Related links:
http://www.hyundai-motor.com
http://www.hyundainews.com
CONTACT:
Oles Gadacz, Director of Hyundai Motor Co.,
+82+2-3464-2154, oles_gadacz@hyundai-motor.com
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