New Service Delivers Fast Results, Plus Sample Targeting Capabilities
PLYMOUTH MEETING, Pa., Sept. 24 /PRNewswire/ -- IMS HEALTH (NYSE: RX) and
Physicians' Online (POL) have formed a new partnership to develop services for
performing physician research over the Internet. Bringing together IMS
HEALTH's extensive prescriber-level profiling information with POL's Internet
access to 170,000 doctors across the U.S., the new services -- set for an
early 1999 launch -- will deliver a unique combination of broad physician
access, fast results and focused targeting of specific sample groups. IMS
HEALTH is the world's leading provider of information solutions to the
pharmaceutical and healthcare industries. Physicians' Online operates the
premier medical information and communication network for physicians.
Strong Support for Rapid-Response Business Applications
The new research tools will offer powerful support for business
applications that require immediate market feedback, such as introducing a new
pharmaceutical product, responding to negative publicity or testing a new
promotional message.
"Through our partnership with Physicians' Online, we will be able to give
pharmaceutical companies the direct line into physicians' practices that they
need to stay on top of emerging developments and to make quick, informed
decisions," said Hal Petrimoulx, Group Director of New Business Applications,
North America, IMS HEALTH.
Physician Targeting for Creating Custom Research Samples
In addition to providing rapid responses, the alliance between IMS HEALTH
and Physicians' Online provides the opportunity to target specific physician
groups for Internet research projects. This new targeting capability would
allow pharmaceutical companies to create customized samples that focus on the
highest-value physician audience for their research needs.
"As part of our collaboration, we are working with IMS HEALTH to evaluate
both its existing and new products, and create a 'next-generation' line of
targeted, high-speed research services," said Jean-Louis Ecochard, Chief
Technology Officer of Physicians' Online. "Through our new agreement, we are
adding IMS HEALTH's comprehensive intelligence on physician-level prescribing
activity and behavioral patterns to our own access to physicians across the
country via the Internet. We believe this is a powerful combination."
Physicians' Online
Physicians' Online, Inc. is a privately-held company based in Tarrytown,
NY. The company operates the leading medical information and communication
network for physicians, the Physicians' Online Network. Launched in February
1994, POL provides a secure, physicians-only environment featuring access to
MEDLINE(R) and other medical databases, clinical symposia with peers and
national experts, CME credits, daily medical news, recruiting services,
private e-mail accounts and internet access, among many other services.
Through its award-winning service, POL connects its members -- the world's
largest Internet community of authenticated physicians -- with colleagues,
professional associates, health plans, pharmaceutical manufacturers, luxury
goods and service providers and others.
IMS HEALTH
IMS HEALTH is the world's leading provider of information solutions to the
pharmaceutical and healthcare industries. With more than $1 billion in 1997
revenue, IMS HEALTH operates in over 90 countries. IMS HEALTH is the largest
pharmaceutical manufacturer information partner, with over 40 years'
experience in the industry. Key products and services integral to customer
day-to-day operations include: market research for prescription and over-the-
counter pharmaceutical products; sales management information to optimize
sales force productivity; technology enabled selling solutions for sales and
marketing decision-making; technologies systems and information services that
support managed care organizations. Additional information and previous press
releases are available at IMS HEALTH's web site: http://www.imshealth.com.
SOURCE IMS HEALTH
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Related links:
http://www.imshealth.com
Company News On-Call: http://www.prnewswire.com or
fax, 800-758-5804, ext. 115785
CONTACT:
Nancy Duckwitz of IMS HEALTH, 610-834-5338
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