GOLDEN, Colo., Sept. 24 /PRNewswire/ -- Ever wonder what women are really
thinking? Coors Brewing Company's Women's Program has the answers at least
when it comes to sports and fitness. Through a series of online surveys
conducted via their interactive Web site, "www.gogetfit.com," co-sponsored by
the Women's Sports Foundation, women revealed their views on thought-provoking
and amusing sports and fitness issues ranging from sports and relationships to
turn-of-the-century reflections and projections.
The top ten revelations uncovered by the "www.gogetfit.com" polls include:
-- When it comes to isolating defining moments in women's sports during
the 20th century, more than half (52.2%) of the women surveyed consider
the explosive growth of girls high school sports participation to be
the most significant event in the past 25 years.
-- The number of girls in high school sports rocketed from 300,000 in the
early 1970s to 2.4 million in the 1990s, largely due to the passage of
Title IX, a 1972 federal law mandating gender equity in school athletic
programs. The majority of women surveyed (82.1%) correctly identified
this important piece of legislation, while others (14.3%) believed
Title IX was a law requiring standardized drug testing for athletes.
-- Other important moments in the past 25 years of women's sports included
the establishment of U.S. women's professional team sports leagues in
basketball, softball and volleyball (26.7%), U.S. women winning Olympic
gold medals in basketball, gymnastics, soccer, softball and
synchronized swimming in 1996 (11.1%), the U.S. team winning the first
women's Olympic ice hockey gold medal in 1998 (4.4%), and Nadia
Comaneci scoring the first perfect 10 in Olympic gymnastics competition
in 1976 (2.3%).
-- Women also voted on which female athletes they most admire. Top
responses included: Jackie Joyner-Kersee (42.4%), Mia Hamm (16.5%),
Billie Jean King (15.3%) and Gabrielle Reese (10.6%). Other noted
athletes were Michelle Kwan, Rebecca Lobo, Venus Williams, Nancy Lopez
and Amy Van Dyken.
-- When asked about the sports and fitness goals they hope to accomplish
before the turn of the century, 63% of women expect to be more
physically fit, 20.7% hope to incorporate sports/fitness into their
lifestyle, 7.6% want to give their energy a boost, 4.3% strive to learn
a new sport and 4.3% are determined to motivate their friends and
family to get their bodies in motion.
-- More than half (57.6%) of women surveyed do not currently have access/
discounts to a fitness facility through their employer or health
benefits package. Yet, when asked if they would look for such benefits
were they to begin looking for a new job today, an overwhelming 68.1%
said "yes," while only 31.9% said "no."
-- What was the worst thing about taking high school gym class? Top
responses included: having to change in the locker room (29.9%),
getting sweaty in the middle of the day (26.9%), and "the heinous gym
suits we were forced to wear" (21.6%).
-- Ninety percent of women who engage in sports and fitness activities
with their mates find that it has improved their relationship. The
remaining 10% said it had no effect.
-- Women claimed that sports activities with their mates allowed them to
spend more time together (53%), improved their sex life (16%), gave
them more in common (10.5%) and increased their energy (10.5%).
-- When asked to identify negative consequences of getting fit with their
mate, top responses included: "we got on each other's nerves" (32%),
"we were too competitive with each other" (32%), "we didn't like the
same sport" (23%) and "we felt too self-conscious in front of each
other" (13%).
Future polls to be posted on the "www.gogetfit.com" Web site will feature
the most memorable moments in women's sports history.
The "www.gogetfit.com" site, which can also be accessed at
http://www.WomensSportsFoundation.org, offers women a creative, fun way to
determine their sports and fitness profile based on their lifestyle and
preferences from a comprehensive database of 99 sports. Featuring everything
from aerobics to Tae Bo, the sports database also includes fun facts about the
recommended activities, information on equipment needed for particular sports
and hyperlinks to organizations to help women get started. Information on how
to start a physical fitness program, how sports can help boost self-confidence
and what it takes to stay motivated is also available.
For the past four years, Coors' Women's Program has worked with the
Women's Sports Foundation to encourage women to incorporate sports and fitness
into their lives.
SOURCE Coors Brewing Company
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Related links:
http://www.gogetfit.com
CONTACT:
Stephanie Kannel of Patrice Tanaka & Company,
Inc., 212-229-0500, fax: 212-229-0523, skannel@ptanaka.com, for
Coors Brewing Company
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