CARLSBAD, Calif., Sept. 24 /PRNewswire/ -- Callaway Golf Company
(NYSE: ELY) today announced the introduction of the CTU 30(TM) line of golf
balls. This premium ball represents the next step in the evolution of
three-piece solid construction golf ball technology, replacing the Rule 35(R)
in Callaway Golf's product line. The CTU 30 Blue and CTU 30 Red balls build
upon the tour-proven Rule 35 Softfeel(TM) and Firmfeel(TM) models, with added
performance benefits for golfers of all skill levels.
The CTU 30 has been named for the ball's innovative cover, which is made
of cast thermoset urethane and is just 0.030 inch thick. No other golf ball
in the world has a thinner cover. This ultra-thin cover allows for a large,
high-energy core for greater potential distance, while the soft cast thermoset
urethane material promotes plenty of spin on iron and wedge shots.
"The CTU 30 is the result of refinements and improvements to the
technology that we pioneered in the Rule 35 ball," said Richard Helmstetter,
senior executive vice president of research and development and chief of new
products. "And we wanted to give this new ball a name that reflected the
source of its exceptional performance. The thin cast thermoset urethane cover
is the key feature that results in such a strong combination of distance, spin
and consistency. By taking the Rule 35 technology a step further, we've made
a great ball even better."
CTU 30 balls are available in two models: CTU 30 Blue and CTU 30 Red.
Both models offer exceptional performance tee to green, giving golfers the
chance to choose the ball that best suits their game and preferences. The
CTU 30 Blue ball has a noticeably softer feel with more spin than the CTU 30
Red, which offers a crisp feel at impact and greater distance off the driver
while still generating tour-level spin.
One key difference between CTU 30 and Rule 35 golf balls is in the
construction of the blue logo ball. The CTU 30 Blue model has a thinner cover
than the original Rule 35 Softfeel ball, translating into potentially more
distance and slightly less backspin for the CTU 30 Blue. This change was
prompted by input from tour professionals following extensive testing to
determine the optimal amount of spin for both the CTU 30 Blue and Red models.
Modifications have also been made to the cover casting process, minimizing the
seam area of the golf ball to ensure more consistent ball flight and reliable
distance control.
In addition to the technologically advanced cast thermoset urethane cover,
CTU 30 construction includes a high-energy ionomer boundary layer and a large
core made of tungsten-enriched rubber. The ionomer mantle layer helps
transfer more energy from club to ball at high speeds, yielding more distance
with woods and long irons. Because the core uses heavy tungsten in place of
lighter filler materials, a higher percentage of high-grade rubber is utilized
to maximize feel and distance.
"Callaway Golf is a pioneer in the field of three-piece solid-construction
golf balls," said Ron Drapeau, president, CEO and chairman of Callaway Golf.
"The Rule 35 was our initial effort, and our major competitor has since
brought similar products to market. We have continued our significant
commitment to golf ball research and development, and CTU 30 is the product of
that effort. The CTU 30 Blue and Red balls are the direct result of our
efforts to create golf balls that make the game of golf more enjoyable for
golfers of all skill levels."
Callaway Golf staff professionals have been testing prototype versions of
both CTU 30 models and strong tour usage is expected. Callaway Golf is one of
the top two golf ball manufacturers in golf ball wins and usage on the world's
five major professional tours combined in 2001, and golfers such as Annika
Sorenstam and Bruce Fleisher have won multiple times using the Company's
various ball models.
CTU 30 Blue and CTU 30 Red balls will be available in three-ball sleeves
and 12-ball cubes. The unique design of the color-coordinated packaging
includes user-friendly technological information. This is intended to help
consumers make an informed choice as to which CTU 30 ball best fits their
game. A three-ball sleeve of CTU 30 balls has a suggested retail price of
$12.50, while a 12-ball cube has a suggested retail price of $50.00. CTU 30
balls are expected to ship to retail accounts in November.
Callaway Golf Company makes and sells Big Bertha(R) Metal Woods and Irons,
including Big Bertha ERC(R) II Forged Titanium Drivers, Big Bertha Hawk Eye(R)
VFT(R) and Big Bertha Hawk Eye VFT Pro Series Titanium Drivers and Fairway
Woods, Big Bertha Steelhead Plus(TM) Stainless Steel Drivers and Fairway
Woods, Hawk Eye Tungsten Injected(TM) Titanium Irons, Steelhead(TM) X-14(R)
and Steelhead X-14 Pro Series Stainless Steel Irons. Callaway Golf Company
also makes and sells Odyssey(R) Putters, including White Hot(R), TriHot(TM),
and Dual Force(R) Putters. Callaway Golf Company makes and sells the Callaway
Golf(R) HX(TM) Red and HX Blue balls, Rule 35(R) Firmfeel(TM) and Softfeel(TM)
balls, the CTU 30(TM) Red and CTU 30 Blue balls, and the CB1(TM) Red and
CB1 Blue balls. For more information about Callaway Golf Company, please
visit our Web sites at http://www.callawaygolf.com and http://www.odysseygolf.com.
SOURCE Callaway Golf Company
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Related links:
http://www.callawaygolf.com
Company News On-Call:
http://www.prnewswire.com/comp/124825.html
CONTACT:
Larry Dorman, Mick McCormick or Millie Speirs
of Callaway Golf Company, +1-760-931-1771
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