New Online Community Fuses Web 2.0 Functionality with Interactive
Programming That Features the World's Top Personal Development Experts
SAN DIEGO, Sept. 24 /PRNewswire/ -- DEMOfall 07 (Station #49) --
PeopleJam today announced the beta launch of its new video and social
networking site designed for individuals in pursuit of a great life.
Unveiled at the DEMOfall 07 conference, PeopleJam
(http://www.peoplejam.com) brings together the most compelling
characteristics of the Internet and video to create a new type of online
community for the 60 million Americans interested in "purposeful living"
and personal development. The company on stage presentation will take place
on Tuesday, September 25 at 3:44 PM PDT.
"PeopleJam fills a void in the online media market by targeting an
audience looking for advice, information and meaningful personal
connections that will help them get the most of out of life between college
graduation and retirement," said PeopleJam CEO and Co-Founder Matt Edelman.
"Integrating today's three most significant online trends -- video, social
networking and blogging -- into a single user experience for this
passionate user segment, PeopleJam takes the notion of an interactive
online community to a deeper level."
Chris Shipley, executive producer of the DEMO conferences, added,
"PeopleJam was selected as one of the 70 companies launching new products
at DEMOfall 07 because of its fresh take on social networking and online
content. The demographic being targeted by PeopleJam has been underserved
online, and the experienced executive team, impressive content
partnerships, and unique integration of Web 2.0 functionality with online
video programming make PeopleJam attractive to the range of people who use
DEMO to identify new opportunities."
PeopleJam is a vertical social media site that presents a package of
integrated tools and technology designed specifically to deliver a superior
user experience for people with common values, interests and life
ambitions:
-- Structured Blogging: Members can use customized blogging tools to write
posts in a format that is easy for other members to find and useful for
them to read and respond to. At launch, blogging modules include:
-- Stories: members can share specific life experiences and lessons
learned.
-- Goals: members can create life goals and solicit feedback from the
community.
-- Advice: members can share advice in areas where they have personal
expertise or pertinent knowledge.
-- Personalization: Members who find a particular blogger inspiring or
helpful can add his or her content to their My Favorite Members list
with a single click, resulting in a personalized feed of contributions
from the community that enables deep levels of content sharing between
members with common interests.
-- Volunteer Members: Dozens of professional life coaches serve as
moderators within the site, and also are available to help members make
progress towards their life goals.
-- Video and Audio: PeopleJam has produced and aggregated the largest
offering of inspirational video and audio on the Web. Designed to
stimulate audience interaction, the products feature top-selling
authors, motivational speakers, psychologists, fitness trainers,
healthy chefs, stylists and other experts. Formats include interviews,
original reality series and user-generated content. Created with the
democratization of the Web in mind, video can be shared, embedded and
will be syndicated to other sites, blogs, mobile phones, video-on-
demand services and elsewhere.
"The leading Web 2.0 companies have seen success offering a generic
functionality -- YouTube allows users to post video clips and Blogger
facilitates text entries, regardless of subject matter -- but a new trend
has emerged," said PeopleJam President and Co-Founder Robert Tercek.
"PeopleJam is part of a new generation of online destination, presenting an
optimized package of Web 2.0 features tailored to suit a specific vertical
market segment."
Leading into its launch, PeopleJam signed a number of strategic
partnerships that have helped the company bring over 150 experts aboard as
members:
-- Let's Dance Media, Inc.'s "LiveLoud" life improvement brand will have a
dedicated space on PeopleJam, including experts such as Let's Dance
Co-Founder Judson Laipply, creator of "Evolution of Dance" -- the
most-watched video in YouTube history.
-- PeopleJam will distribute short form video and audio from Nightingale-
Conant Corporation's life-improvement experts such as Tony Robbins,
Brian Tracy, Dale Carnegie, Dr. Wayne Dyer, Deepak Chopra and others.
-- Stream4Media, a new digital entertainment company, is creating over 500
episodes of programming exclusively for PeopleJam members and
distribution partners. It will feature online wine expert Gary
Vaynerchuk, Top Chef star Andrea Beaman, clips from Harvard Health
Publications and more.
The PeopleJam founders have over three decades of combined experience
in traditional and new media. Edelman was previously senior vice president
of publishing for Hands-On Mobile and senior vice president of Marvel
Studios, while Tercek has served in executive management at digital
technology start- ups PacketVideo and Hands-On Mobile, and has also been
senior vice president of digital media at Sony Pictures Entertainment and
creative director for MTV.
About DEMO
Produced by Network World Events and Executive Forums, the semi-annual
DEMO conferences focus on emerging technologies and new products, which are
hand-selected from across the spectrum of the technology marketplace. The
DEMO conferences have earned their reputation for consistently identifying
tomorrow's cutting-edge technologies, and have served as launch pad events
for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping
them to secure venture funding, establish critical business relationships,
and influence early adopters. Each DEMO conference features approximately
70 new companies, products and technologies. For more information, visit
http://www.demo.com.
About PeopleJam
PeopleJam (http://www.peoplejam.com), based in Los Angeles, was founded
by media executives Matt Edelman and Robert Tercek to tap the power of the
Internet to link individuals who share an interest in human achievement,
personal bests and achieving a great life. PeopleJam is more than a social
networking site. It is the next-generation social media experience and the
first online community of its kind to offer an integrated suite of software
features for personal development, including collaborative content creation
tools, communications features and digital video. At PeopleJam, which is
targeted to adults ages 25 to 50, visitors experience shared personal
growth and innovative ways to get real results in their lives with the help
of like- minded individuals who bond through discovery of shared values.
PeopleJam social media content categories include PeopleLive (health
and fitness), PeopleLove (relationships), PeopleEarn (finance and careers),
PeopleBelieve (inspiration and spirituality) and PeoplePlay (creativity and
fun). Depending on their personal needs, each PeopleJam visitor can access
social networking and interactive features to create a personal profile,
set goals, blog about challenges they are currently facing, comment on
someone else's stories, view and upload videos and read articles. Visitors
also can start a dialogue with one of PeopleJam's resident experts who
consistently provide content for the site and are available for questions
and intensive one-on-one life coaching sessions that help guide users
through the issues that are the most impactful in their lives.
Press Contacts:
Matt Biscuiti, The Lippin Group/NY, 212-986-7080, matt@lippingroup.com
Sunny Helali, The Lippin Group/LA, 323-965-1990, shelali@lippingroup.com
Pam Golum, The Lippin Group/LA, 323-965-1990, pgolum@lippingroup.com
SOURCE PeopleJam
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Related links:
http://www.peoplejam.com
http://www.demo.com
http://www.demo.com/conferences/demofall07.php
CONTACT:
Matt Biscuiti, The Lippin Group-NY,
+1-212-986-7080, matt@lippingroup.com, or Sunny Helali,
shelali@lippingroup.com, or Pam Golum, pgolum@lippingroup.com,
both of The Lippin Group-LA, +1-323-965-1990, all for PeopleJam
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