CARLSBAD, Calif., Sept. 25 /PRNewswire/ -- Callaway Golf (NYSE: ELY) today
announced that the Company has expanded the responsibilities of Ian Rowden,
Executive Vice President of Marketing, to include responsibility for a newly
created function of Product Management. In this expanded role as Chief
Marketing Officer, Rowden will continue to report to Ron Drapeau, President
and CEO, and will manage all product lines and their worldwide growth through
four essential product groups. The product groups reporting to Rowden include
1) drivers and woods; 2) irons, wedges, and putters; 3) licensing and
accessories; and 4) golf balls.
As part of the new, expanded marketing infrastructure, the Company
announced some key personnel moves.
Geoff Goodman will transition from his role as Senior Vice President,
Research & Development to Senior Vice President, Product Management of Drivers
and Woods. Goodman, who has been with Callaway Golf since 1997, provides the
strong business acumen needed to manage the product implementation process
from initial development through all stages to product launch.
Matt Christiansen has been named Vice President, Product Management of
Licensing and Accessories. Christiansen joined Callaway Golf in May 2001 with
17 years of experience in design, merchandising and marketing, as well as
license program development and management.
John Melican has been appointed to the post of Vice President, Product
Management of Irons, Wedges, and Putters. Melican joins Callaway Golf with
15 years of experience in various sales and marketing management roles.
Melican was the Director of Sales Operations at Nike and has held increasing
levels of responsibility for Nike over the past nine years.
"As the industry leader, Callaway Golf is committed to providing its
customers with demonstrably superior and pleasing different products, and the
formation of this newly created organization will ensure that we continue to
bring a stream of innovative new products to market on a global basis," Mr.
Rowden said. "While we are currently recruiting the appropriate individual to
head the golf ball product line, we are confident of the role Geoff, Matt, and
John will play in our continued success."
Callaway Golf Company makes and sells Big Bertha(R) Metal Woods and Irons,
including Big Bertha ERC(R) II Forged Titanium Drivers, Big Bertha Hawk Eye(R)
VFT(R) and Big Bertha Hawk Eye VFT Pro Series Titanium Drivers and Fairway
Woods, Big Bertha Steelhead Plus(TM) Stainless Steel Drivers and Fairway
Woods, Hawk Eye Tungsten Injected(TM) Titanium Irons, Steelhead(TM) X-14(R)
and Steelhead X-14 Pro Series Stainless Steel Irons. Callaway Golf Company
also makes and sells Odyssey(R) Putters, including White Hot(R), TriHot(TM),
and Dual Force(R) Putters. Callaway Golf Company makes and sells the Callaway
Golf(R) HX(TM) Red and HX Blue balls, Rule 35(R) Firmfeel(TM) and Softfeel(TM)
balls, the CTU 30(TM) Red and CTU 30 Blue balls, and the CB1(TM) Red and CB1
Blue balls. For more information about Callaway Golf Company, please visit
our Web sites at http://www.callawaygolf.com and http://www.odysseygolf.com.
SOURCE Callaway Golf
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