Corporate Vice President Joanne Bradford to announce launch of Microsoft
Digital Advertising Solutions.
NEW YORK, Sept. 25 /PRNewswire-FirstCall/ -- At Advertising Week 2006,
Microsoft Corp. (Nasdaq: MSFT) will announce the worldwide launch of
Microsoft(R) Digital Advertising Solutions in a move that combines the
company's broad set of global advertising products and services into a
unified offering for advertisers. Microsoft Digital Advertising Solutions
is designed to connect advertisers with their target audiences across such
devices as PCs, Xbox(R) video game systems, Web-enabled mobile phones and
personal digital assistants (PDAs).
(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
Joanne Bradford, corporate vice president of global sales and marketing
and chief media revenue officer at Microsoft, said Microsoft Digital
Advertising Solutions is a response to one of advertisers' key challenges.
"As today's consumers spend more and more time online across various
digital devices like mobile phones and video games, advertisers are finding
they can no longer reach their entire target audience by advertising on a
single medium," she said. "Microsoft is uniquely positioned because of our
extensive global audience, high level of consumer engagement, and engaging
ad opportunities across Microsoft's platform to connect advertisers with a
million different audiences of one. We're addressing the reality of media
fragmentation and enabling advertisers to get back to what they do best:
creating engaging and creative ads."
Microsoft Digital Advertising Solutions offers advertisers the ability
to reach more than 465 million consumers each month across the MSN(R)
network and millions more through Windows Live(TM), Xbox Live(R) and Office
Online. Microsoft's advertising portfolio extends its reach across some of
Microsoft's latest releases such as Live Search and Live Local Search,
through relationships such as those with Facebook, and the acquisition of
in-game advertising pioneer Massive Inc.
"Microsoft's advertising business is growing quickly and becoming more
sophisticated," Bradford said. "It is our responsibility to clearly
articulate to advertisers how they can apply our broad set of assets and
relationships to reach consumers across the many digital touch points of
their day."
More information about Microsoft Digital Advertising Solutions is
available at http://advertising.microsoft.com .
About Microsoft Digital Advertising Solutions
Microsoft Digital Advertising Solutions encompasses a robust set of
global advertising products and services designed to effectively connect
advertisers with their target audiences across multiple digital lifestyle
touch points. Advertisers can actively engage with a global audience of
more than 465 million unique users per month across the MSN network, as
well as millions more consumers through Windows Live, Xbox Live, Office
Online and Live Search. More information about Microsoft Digital
Advertising Solutions is available at http://advertising.microsoft.com .
About MSN and Windows Live
MSN attracts more than 465 million unique users worldwide per month.
With localized versions available globally in 42 markets and 21 languages,
MSN is a world leader in delivering compelling programmed content
experiences to consumers and online advertising opportunities to businesses
worldwide. Windows Live, a new set of personal Internet services and
software, is designed to bring together in one place all the relationships,
information and interests people care about most, with enhanced safety and
security features across their PC, devices and the Web. MSN and Windows
Live will be offered alongside each other as complementary services. Some
Windows Live services entered an early beta phase on Nov. 1, 2005; these
and future beta updates can be found at http://ideas.live.com . Windows
Live is available at http://www.live.com . MSN is located on the Web at
http://www.msn.com . MSN worldwide sites are located at
http://www.msn.com/worldwide.ashx .
About Microsoft
Founded in 1975, Microsoft is the worldwide leader in software,
services and solutions that help people and businesses realize their full
potential.
NOTE: Microsoft, Xbox, MSN, Windows Live and Xbox Live are either
registered trademarks or trademarks of Microsoft Corp. in the United States
and/or other countries.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.
SOURCE Microsoft Corp.
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