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Violet Introduces 'Nabaztag,' the First Smart Rabbit for Wireless Internet Users, in the U.S.

   Nabaztag, the first smart rabbit to connect wireless Internet users in a playful and personal way, was recently introduced in the U.S. Nine inches tall, with movable ears, Nabaztag is an interactive rabbit that performs a variety of intelligent tasks for its owners, from reading text messages and emails to monitoring the weather to playing MP3 files. Nabaztag responds to commands issued wirelessly over the Internet and it can interact with other Nabaztags around the world. (PRNewsFoto/Violet)

PARIS FRANCE
            Nabaztag and Nabaztag/tag Launched at DEMO Fall 2006

    PARIS, Sept. 25 /PRNewswire/ -- Violet, the Smart Object Company, today
announced the U.S. launch of Nabaztag, the first Smart Rabbit. Nabaztag is
an interactive rabbit that uses non-intrusive, 'calm technology' to perform
a variety of intelligent and emotive tasks for its owners and connects
wireless Internet users globally with other people and their passions in a
fun, personal way.
    (Photo: http://www.newscom.com/cgi-bin/prnh/20060925/NEM006 )
    At nine inches tall, with perky ears and an abundance of personality,
Nabaztag can read text messages and emails, monitor the weather and play
MP3 and MIDI files, listing just a few of its functions. Nabaztag can also
interact with other rabbits around the world, making the online experience
more personal through this innovative, Wi-Fi connected device that appears
more friend than gadget. Selected for inclusion at the prestigious DEMO
Fall 2006 technology conference in San Diego, California, Nabaztag (the
Armenian word for "rabbit") responds to commands issued wirelessly from the
Internet. Nabaztag's fully mobile ears can engage in "ear play." Just move
the ears of your rabbit, and the ears of your significant other's rabbit
will move in the same way.
    Violet co-founders and Nabaztag creators, Rafi Haladjian and Olivier
Mevel, are pioneers in the European technology industry, with a
fifteen-year history of online innovation including the launch of France's
first commercial Internet Service Provider, and the development of a range
of extraordinary intelligent devices.
    "Nabaztag is not just a rabbit, but a messenger of emotion creating
another layer of communication and expression between individuals online,"
said Violet co-founder, Rafi Haladjian. "Nabaztags take on the personality
their owners create for them. Your Nabaztag can tell your spouse you are
sorry, or remind a loved one that you are thinking of them. Nabaztag is
about play, about joy -- and of course, about love. These are the reasons
we connect with one another as human beings, and what makes the Internet a
marvelous medium."
    Violet co-founder Olivier Mevel believes Nabaztag is the ideal
invention for the post-PC generation. "Wi-Fi connectivity brings new
opportunities to an entire generation that is no longer confined to seeing
online communication in the shape of a PC, or in the guise of pixels on a
screen. Nabaztag is the embodiment of calm technology -- using technology
softly and non-intrusively to bring useful information or emotion into
other people's lives. We are breaking the mold on what Internet
communication should look like, should feel like, and should sound like.
This is the tip of the iceberg for connected things and intelligent
devices. Nabaztag represents the dawn of the Internet of Things."
    Nabaztag experienced a sell-out launch in Europe last year.
Nabaztag/tag is the next generation smart rabbit, with enhanced features
including a belly button microphone for two-way, verbal communication.
Additionally, Nabaztag/tag will have unlimited time playing capability for
podcasts and web radios.
    Early adopters can purchase Nabaztag from the online store,
ThinkGeek.com or trendy Conran Shop in New York City, effective
immediately. Nabaztag and Nabaztag/tag will be launched in U.S. stores with
full online support starting November 18th. Nabaztag retails for $149 and
Nabaztag/tag for $169. A full list of retailers will be available at
http://www.Nabaztag.com.
    About Violet
    Founded in 2003 in Paris, France, Violet (http://www.violet.net) is a
world smart objects and ambient intelligence pioneer, developing products
and services using emotional technology to enable all types of objects to
communicate and become intelligent. The company's fundamental goal is to
allow advanced technology to become integrated into people's lives, without
being obtrusive and time-consuming, or monopolizing the attention of the
user. Violet established its reputation in the smart objects market with
its first invention, the Dal Lamp, an award-winning "emotional messenger"
exhibited to great acclaim at the prestigious Pompidou Center in Paris and
elsewhere.
    (Nabaztag can be found at Demo Pavillion Station 66; Nabaztag high
resolution images are available at http://www.nabaztag.com/press)


SOURCE Violet




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Related links:
  • http://www.violet.net
  • http://www.nabaztag.com/press
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20060925/NEM006
    AP Archive: http://photoarchive.ap.org AP PhotoExpress
    Network: PRN1 PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
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    +1-617-699-6179, aevans@strategicimagepr.com, or Doreen Thompson,
    +1-508-647-9975, or mobile: +1-774-279-0077,
    dthompson@strategicimagepr.com, or Media-US@Violet.net, both of
    Strategic Image for Violet