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Widgetbox Opens Web Widget Marketplace

   New Service Makes it Easy to Assemble, Share and Integrate Web Widgets

    SAN FRANCISCO, Sept. 25 /PRNewswire/ -- Widgetbox(TM),
(http://www.widgetbox.com), the leading marketplace for web widgets, today
announced the public launch of the Widgetbox online syndication service for
web widgets. Widgetbox is part of a growing trend, called the programmable
web, which is changing the look of blogs, profiles and web pages by making
it easy to create and distribute web widgets. A web widget is a piece of
web service-based interactive content that can be dynamically embedded into
a web page.
    "Our goal is to become the trusted directory for web widgets," said Ed
Anuff, president and CEO of Widgetbox. "We clearly see the shape the
programmable web is taking and are providing a simple but powerful service
that makes it easy for anyone to use web widgets. We will continue to add
new functionality to Widgetbox like expanding the widget analytics and
e-commerce features."
    As an open web widget marketplace, Widgetbox serves the needs of both
web widget developers and web personal publishers, including bloggers, web
site and profile developers, participants in web auctions and others.
Widget developers using Widgetbox include the very small, independent
developers and the very large such as Yahoo! and eBay. Personal publishers
using Widgetbox range from kids personalizing their MySpace profiles to
widely read bloggers to business users with many web pages within a
corporate website.
    Central to the power and simplicity of Widgetbox is the Widget
Syndication Platform(TM). This unique "under the hood" technology, only
available at Widgetbox, enables:
    *  Live Widgets: Widgets are always live within blogs and web pages; they
       can be re-configured instantly and without touching HTML code.

    *  Smart Blogs: Widgets can be "tag aware", meaning a web publisher can
       make widgets react to the content of their web site.  For example, an
       image widget might display images related to the content of the most
       recent blog post.

    *  Widget Panels: Drag and drop placement makes it easy to install and
       manage widgets within Widgetbox.

    Continuous Improvement through Beta Testing
    Widgetbox is completing an extensive private and public beta testing
process which began in late June, 2006. Specific Widgetbox enhancements
available as of today include:
    *  Widget Panels
         -- Drag and drop placement makes it easy to install and manage
            widgets within Widgetbox.

    *  Support for all popular sites
         -- Ability to show widgets on all popular sites, including MySpace.

    *  Unlisted Widgets
         -- Ability to have widgets that aren't listed in the general
            gallery.  This makes it much easier to test widgets or share a
            widget with a private audience.

    *  Live Preview(TM)
         -- Ability to show bloggers exactly what their widget will look like
            on their website.

    *  Continuous usability improvements
         -- Hundreds upon hundreds of usability enhancements in finding
            widgets, subscribing to widgets, and developing widgets.

    Widgetbox Certified Partner Program
    Widgetbox also announced today the Widgetbox Certified Developer
Program which provides specialized support for developers, large and small.
Membership benefits include developer assistance and additional widget
exposure on the Widgetbox site.
    A list of Charter Partners can be found here
http://www.widgetbox.com/docs/partners/.
    About Web Widgets
    A web widget is a piece of web service-based interactive content that
can be dynamically embedded into a web page. For example, a web widget can
be a game, a score box displaying a set of statistics, a weather box, an
advertising box or any other functionality to be embedded on a web page
such as a blog, personal homepage, social networking profile, or auction
page. Web widgets, sometimes called gadgets or modules, are increasingly
used by web publishers to enhance their web pages, and web service
developers are now frequently making their technologies available as web
widgets. Many different technologies can be used to develop widgets: HTML,
JavaScript, AJAX, Flash, Java Applets, and any web application platform:
J2EE, LAMP, Perl, Ruby, etc.
    About Widgetbox
    Widgetbox is the leader in creating a Web widget marketplace that
provides widgets for use with blogs, social networks, auctions and web
pages. Widgetbox's mission is to give everyone the power to assemble, share
and integrate the best of the Web. Widgetbox serves both the producers of
widgets, including the largest, online distributors as well as individual
developers, and the consumers of widgets. For more information, please see
http://www.widgetbox.com.
    Widgetbox(TM), Widgetbox Syndication Platform(TM) and Live Preview(TM)
are trademarks of Widgetbox, Inc. All other product names and trademarks
are the property of their respective owners.
    Contact:
    For Widgetbox:
    Julie McHenry
    Communication Insight, LLC
    jmchenry@sbcglobal.net
    650-504-6655
    OR
    Ed Anuff
    Widgetbox, Inc.
    ed.anuff@widgetbox.com
    415-823-1767


SOURCE Widgetbox, Inc.




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Related links:
  • http://www.widgetbox.com/docs/partners/
  • http://www.widgetbox.com
    CONTACT:
    Julie McHenry of Communication Insight, LLC,
    +1-650-504-6655 jmchenry@sbcglobal.net, for Widgetbox; or Ed
    Anuff of Widgetbox, Inc., +1-415-823-1767, ed.anuff@widgetbox.com