Innovative technology brings the power of social networking to marketers
TEWKSBURY, Mass. and SAN DIEGO, Sept. 25 /PRNewswire/ -- Eluma, the
developer of the only brandable desktop application that drives customer
loyalty and incremental revenue through the power of communities, debuted
today at DEMOfall '06, the premier launch venue for new products,
technologies and companies.
By incorporating the benefits of social networking into their marketing
initiatives, the Eluma Desktop Community enables marketers to create a safe
and secure environment in which customers can connect with their most
trusted source of information -- their peers -- increasing the likelihood
of action. Eluma also provides an always-on, direct connection to users'
desktops through which marketers deliver time-sensitive information,
yielding better conversion rates than traditional marketing channels.
"Only the most innovative technologies were chosen to launch at
DEMOfall '06. I selected Eluma's brandable desktop community software to be
part of this premiere group because of its ability to revolutionize how
brands and their users interact, communicate and collaborate," says Chris
Shipley, DEMO executive producer. "It puts the power of one of today's
hottest platforms, social networking, in the hands of marketers."
"Incorporating Eluma into our mytraffic.com service will enable us to
provide an increasingly interactive, relevant experience to the nearly two
million users who rely on us for real-time, accurate traffic information,"
says Nicholas Hopkins, vice president of product management for Traffic.com
(Nasdaq: TRFC). "Access to personalized traffic data directly on the user's
desktop is tremendously convenient, and Eluma is helping Traffic.com take
its online community to the next level."
"2006 is all about the power of communities," notes Richard Buck, chief
executive officer of Eluma, based in Tewksbury, MA. "Marketers are
scratching their heads trying to determine how best to incorporate social
networking capabilities into their marketing initiatives. Eluma lets
marketers leverage the best Web 2.0 tools, focused specifically on their
brand and their products, within their community of users."
Specifically, the Eluma Desktop Community delivers four key benefits to
marketers:
-- Connection - Serve timely, targeted content and advertising via Desktop
Alerts, an always-on connection to users' desktops
-- Community - Foster ongoing interaction among users and around a brand
by enabling community members to rate, tag, and comment on any Web
content while browsing, and to easily learn about other members'
opinions and recommendations
-- Confidence - Integrate Web 2.0 into the marketing strategy without
relinquishing control to a social-networking "site"
-- Cost-Containment - Minimize user acquisition costs by giving all Eluma
users the ability to 'discover' a brand's content and community
The Eluma Desktop Community is available to enterprises and content
providers immediately.
About Eluma
Eluma provides the only brandable desktop application that drives
customer loyalty and incremental revenue through the power of communities.
Eluma's innovative technology enables marketers to connect their users with
their most trusted source of information, their peers, while providing an
always-on connection to their desktops.
About DEMOfall 2006
Produced by Network World Events and Executive Forums, the semi-annual
DEMO conferences focus on emerging technologies and new products, which are
hand-selected from across the spectrum of the technology marketplace. The
DEMO conferences have earned their reputation for consistently identifying
tomorrow's cutting-edge technologies, and have served as launch pad events
for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping
them to secure venture funding, establish critical business relationships,
and influence early adopters. Each DEMO conference features approximately
70 new companies, products and technologies. For more information, visit
http://www.demo.com.
SOURCE Eluma
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Related links:
http://www.demo.com
CONTACT:
Cindy Kazan for Eluma, +1-414-352-3535,
ckazan@communik-pr.com
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