- Revolutionary Car Care Product is Latest Busch Series Sponsor, Dallenbach
To Return to Racing -
CINCINNATI, Sept. 26 /PRNewswire/ -- Mr. Clean(R) is stepping out of the
home and onto the racetrack with the sponsorship of the Mr. Clean AutoDry(TM)
Carwash racecar. Legendary driver Wally Dallenbach will be in the driver's
seat of the Mr. Clean AutoDry car for five NASCAR Busch Grand National races.
Mr. Clean AutoDry Carwash is a revolutionary car care system that cleans
all the surfaces of your car and eliminates the need for any hand drying --
guaranteed. The introduction of Mr. Clean into the car care aisle is a result
of 3 1/2 years of exposure testing, working with auto industry experts, and
in-home testing with hundreds of consumers.
"Mr. Clean is a brand we've all known and trusted for 40 years, so it is
very exciting to be part of the introduction of Mr. Clean AutoDry Carwash to
the NASCAR audience," said Wally Dallenbach. "I am looking forward to getting
back on the racetrack behind the wheel of the Mr. Clean AutoDry car and
involved again in Busch Series competition.
The blue and green Mr. Clean AutoDry car will make its first race
appearance at the Kansas Speedway on October 4. The full five-race schedule
will run through 2004: October 4, Kansas City; October 25, Atlanta;
November 1, Phoenix; November 15, Miami; and February 13, 2004, Daytona.
"To have Wally Dallenbach, a legend in racing, team up with the legend of
cleaning, Mr. Clean, was the perfect way to introduce Mr. Clean AutoDry to
NASCAR," said Bob Gilbreath, Mr. Clean brand manager. "There is no better
place to reach car lovers and experts with Mr. Clean AutoDry, a product that
will revolutionize car care at home and on the track."
For more information about Mr. Clean AutoDry Carwash or the Mr. Clean
AutoDry Carwash car, visit http://www.autodry.com.
About Wally Dallenbach
Wally Dallenbach has competed in more than 226 Winston Cup races and his
career has included wins at the 24 Hours of Daytona four times, the 12 Hours
of Sebring three times and the Sports Car Club of America Trans-Am series
championships in 1985 and '86.
The Basalt, Colorado, native began his professional driving career in 1984
and he quickly gained notice by winning the SCCA Trans Am Rookie-of-the-Year
title in driving for Jack Roush. He ran his first NASCAR event in 1991 for
Junie Donlavey. From there he drove for Richard Petty, Bud Moore, Felix
Sabates and Rick Hendrick. His best finishes came at Watkins Glen, where he
placed second in 1993 and 1995.
He joined the NBC/TNT booth announcers Allen Bestwick and Benny Parsons in
2001 as a NASCAR color commentator. In 2002 Wally ran three NASCAR Busch
Series events for Tommy Baldwin Racing finishing 14th, 7th and 9th. In
2003 - 2004 Wally will drive for Reiser Enterprises in the Mr. Clean AutoDry
car in five Busch Series events.
About Reiser Racing
Located in Denver, North Carolina, Reiser Enterprises has dominated the
NASCAR Busch Series ranks by posting some of the most impressive statistics in
the history of the series. Over the past four years, Reiser's machines have
notched 12 wins, 56 top five vanishes, 76 top ten finishes and 7 Bud Pole
Awards in only 132 starts. These numbers are equivalent to a win every 11
events and a finish in the top ten nearly 60 percent of the time.
About P&G
Two billion times a day, P&G brands touch the lives of people around the
world. The company has one of the largest and strongest portfolios of trusted,
quality brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R),
Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R) and Clairol Nice 'n
Easy(R). The P&G community consists of nearly 98,000 employees working in
almost 80 countries worldwide. Please visit http://www.pg.com for the latest news
and in-depth information about P&G and its brands.
SOURCE P&G
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Related links:
http://www.pg.com
http://www.autodry.com
CONTACT:
Catherine Falcetti of MS&L +1-212-468-4337,
for P&G; or Melissa Johnson, of P&G +1-513-983-7653
NOTE TO EDITORS: Photo of event available on AI, LAT and AP
wires.
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