In-Depth Audience Intelligence Helps Advertisers Turn Consumer Clicks Into
Connections
NEW YORK, Sept. 26 /PRNewswire-FirstCall/ -- Today, Yusuf Mehdi, senior
vice president of the MSN(R) Information Services & Merchant Platform
division, opened the second annual Advertising Week 2005 in New York City by
announcing the official launch of adCenter in France and Singapore. adCenter
powers a paid-search service from MSN that provides advanced audience
intelligence and targeting capabilities to help advertisers improve their
return on investment when it comes to paid-search advertising.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
The official launch of adCenter in France today and Singapore on Aug. 31
follows successful pilot programs in both countries. U.S. testing of adCenter
is set to begin in October.
"adCenter is helping us apply more flexibility and control in our
paid-search advertising campaigns because it gives us the tools to learn so
much more about the kind of people who are searching on MSN," said Stuart
Larkins, vice president of Search for Performics Inc., a division of
DoubleClick Inc., which participated in the test.
Powerful campaign management tools and deep audience intelligence unique
to MSN make it easy for advertisers to optimize and refine their campaigns to
reach a specific audience. Some of those tools include the following:
-- Keyword Selection allows advertisers to indicate whom they want to
reach based on geographic location, gender, age range, time of day and
day of week, and suggests keywords based on the desired audience.
-- Site Analyzer assists advertisers by suggesting keywords based on the
content of their Web site, rather than on another keyword.
-- Audience Profiler provides advertisers with an expected profile of
those customers who are most likely to search for specific keywords.
-- Cost Estimator helps advertisers remain within their budget by
estimating rank, traffic and cost per month per keyword.
-- Campaign Optimization allows advertisers to respond quickly and
decisively throughout the campaign to easily refine budget allocations
and keywords, as well as apply targeting filters such as geographic,
demographic and dayparting.
-- Post Sales Audience Intelligence & Reporting provides advertisers with
detailed reports on campaign performance and audiences reached
including click-through rate, estimated position and spending levels.
"We're excited by the positive feedback we have received from advertisers
thus far," Mehdi said. "The launch of adCenter in France and Singapore is a
great first step to delivering on our global vision to connect advertisers to
consumers in a much more meaningful way."
In the near future, adCenter will become a one-stop shop from which
advertisers can manage all their MSN advertising campaigns, end to end,
including display and direct ads. In addition, advertisers will be able to use
advanced targeting tools and audience intelligence data to reach their desired
audiences across the MSN network. Advertisers interested in learning more or
signing up for adCenter can go to http://advertising.msn.com .
About MSN
MSN attracts more than 420 million unique users worldwide per month. With
localized versions available globally in 41 markets and 21 languages, MSN is a
world leader in delivering Web services to consumers and online advertising
opportunities to businesses worldwide. The most useful and innovative online
service today, MSN brings consumers everything they need from the Web to make
the most of their time online. MSN is located on the Web at
http://www.msn.com. MSN worldwide sites are located at
http://www.msn.com/worldwide.ashx .
About Microsoft
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize their
full potential.
NOTE: Microsoft and MSN are either registered trademarks or trademarks of
Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.
SOURCE Microsoft Corp.
Web site: http://www.microsoft.com
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CONTACT:
Jennifer Treadwell of Waggener Edstrom,
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of Waggener Edstrom, +1-503-443-7070, or rrt@wagged.com. both for
Microsoft
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